business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Canada
1 review
0 helpful votes
Follow Becky K.
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Their customer service is the worst. Do not order an item from them. Delivery gets delayed without any notification, and when you reach out to them, they just send an automated reply message. It's very annoying. Also, they can't even track their own customers' orders. They send an email asking customer to review the items when the item hasn't arrived yet because of the dealy. Just don't buy it from them. It was my first time buying an item from their online store, and the experience was horrible. I'm never going to buy again.

Date of experience: January 27, 2021
GB
1 review
0 helpful votes
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CAUTION
July 31, 2017

I have been shopping with ASOS since I was a teenager around 16-17 and I have always had great service. But they have been up and coming and clearly become more reputable business so the customer service has significantly decreased to a point I am considering boycotting their website.

I ordered from ASOS and both parcels were not delivered on time. One was delivered to a neighbour without my consent and the parcel was open and a £10 pair of sandals were taken. When I went back to complain to asos, this billion pound company, they claim it is a dispute between me and my neighbour. Its just disgusting to think that a company cannot use any discretion whatsoever, they'd rather have a customer ruin their reputation online than actually resolve disputes, its a shame.

Date of experience: July 31, 2017
New Jersey
1 review
1 helpful vote
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STAY AWAY
October 26, 2016

Shipments are supposed to arrive in 4 days when in reality they arrive in 14. The customer service is horrible! There is no number to call you have to "chat" with someone online who sits in India who doesn't help AT ALL. Do not order from this website, especially if you need your items quickly.

Date of experience: October 26, 2016
Australia
1 review
1 helpful vote
Follow Phuong H.
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I paid for the premium account but could not return order for free. Try to contact customer service but it took 1 per reply and everytime a different person told me to do a different thing. Common was nothing actually worked

Date of experience: July 21, 2016
Mauritius
1 review
1 helpful vote
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Placed:
29/05/2017
Order number:
*******

I loved asos so much I have convinced all my friends to start ordering from there, but this past Monday when they had 20% off offer I put in different orders for over $1000 and I paid for express shipping which I should have gotten either today or tomorrow at the latest as I usually do. Instead, the parcel hasn't even been shipped yet and i have emailed them twice with no response. I had plans to put in another huge order this coming week but it seems like I will not be doing that anymore. It was a fantastic company, now it's a $#*!ty one.

Date of experience: June 1, 2017
GB
1 review
24 helpful votes
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Unreal
January 11, 2020

I'd of given this company a minus if I could. Selling fruit of the loom items printing something on it and charging £75... Then went you try to return something they act all stupid and send a replacement of more substandard rubbish and on top of that it will take you 4-6 weeks for the pleasure. All this is after they have told you what you require. Even if you asked for a refund ASOS will tell you that you didn't!
I would in now way recommend this company to anyone it's really bad

Date of experience: January 11, 2020
GB
1 review
4 helpful votes
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Very unhappy
December 8, 2016

Never received item and have been waiting for an email to tell me where my parcel is and how I can get hold of it. Eventually got a response and the told me there's no guarantee of a refund. Very unhappy.

Date of experience: December 8, 2016
Connecticut
1 review
0 helpful votes
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Had a package get "lost" and when I talked to costumer service they didn't email me back for 4 days, and when the package finally got here after 3 weeks even though I paid for 2 day shipping, an item had been stolen from it. I pay for premier delivery which is supposed to be 2 day shipping and my packages never come in on time.

Date of experience: June 11, 2021
Canada
1 review
1 helpful vote
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The worst in everything
January 12, 2022

Do not buy from asos, deliver 2 weeks late, extremely poor quality, wrong size fit, very bad cuts (won't fit a human), colors don't match the pictures…. And customer service never seen less helpful
Overall all experience HORRIBLE!
It's a headache dealing with them!
What a disappointment

Date of experience: January 12, 2022
New York
1 review
1 helpful vote
Follow Owejs L.
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At the beginning I was skeptical about ordering from here, because I saw a lot of negative reviews regarding issues with shipping, sizes, product quality and more.
I love European clothing styles and considering I am one I wanted to give it a try and ordered $100 worth of clothes.
The sizes I ordered fitted perfectly and the quality was okay for the price paid. I didn't expect it to be any better and was very happy with it. The product was the same as advertised.

The shipping took about 10 days or so. I am very happy with what I ordered and will buy from here again.

Thank you ASOS team!

Date of experience: September 28, 2021
Canada
1 review
2 helpful votes
Follow Elyse D.
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Not worth your time searching, or your money!
I'm an avid e-commerce buyer. I have yet to come across such a difficult process. The quality of the ASOS brand clothing leaves a lot to be desired (even if it does claim you're getting it on sale). I'd ask for one colour, and receive another colour in a different size... What? Then, I have to PAY to return it. I waited for 3 shipments to come in, to realize all items needed to be returned to the tune of $95. That's the cost of the clothes themselves.
Buyer Beware - if you're purchasing an item, be 100% certain you're keeping it. ASOS - you've under-delivered

Date of experience: November 24, 2014
GB
2 reviews
2 helpful votes
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I am disgusted with Asos their couriers Hermes (who Asos are responsible for) are repeatedly either throwing my deliveries over my back fence or knocking at my door and not waiting for an answer and when I do answer they have gone and left my parcel in the street unattended. Asos should ensure deliveries are received safely and securely, not treated like a piece of litter! Asos who I've complained to over this have done absolutely nothing, they should be ashamed that a courier company like this is ruining their reputation like this.

Date of experience: January 14, 2016
Ohio
1 review
0 helpful votes
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BE AWARE
January 7, 2021

There is no customer service for this company. I purchased an online gift card and accidentally misspelled the recipients last name. After no less than 10 attempts through email and Facebook I have had no response and there is no contact number. Be aware you will lose money if you have any issues with your order! I will never purchase from here again!

Date of experience: January 7, 2021
Canada
1 review
0 helpful votes
Follow Masha S.
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I ordered 2 items on sale. Shoes were on sale and had a defect on the side of the shoe and the pad that is inside came out. Not a horrible defect but still too expensive to sell defect for 120$ And it's just sale price, so don't buy sell items from them probably all have defect lol
I spend 150$ plus it says no shipping fee included because I ordered enough to get free shipping that's what it says lol
But wait, when I picked it up at the Canada post I paid extra $50. I asked the person why, They told me possibly because items were on sale so they make you feel like you saved money but in reality they didn't pay for shipping so they making you to pay it. I won't risk again! On sale or not definitely they will charge again. Basically shop locally! Also their clothing measurements are off, my T-shirt is size L when I needed size X. But it's ok I like it loose too lol. Basically shop or order locally :)

Date of experience: September 25, 2020
California
1 review
1 helpful vote
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NIGHTMARE COMPANY
June 16, 2021

Ordered two day delivery - it's been two weeks and still nothing. Customer service keeps telling me "72 more hours" to investigate and then just tells me another 72— they refuse to refund me even thought I still haven't received anything! I highly recommend NEVER purchasing from here. Horrible business and even worse customer service agents. Plus no number to reach anyone - genuine thieves.

Date of experience: June 16, 2021
Ohio
1 review
0 helpful votes
Follow A R.
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The WORST!
April 19, 2022

I never write reviews but they sold me 3 items that were out of stock & instead of informing me they sent me random items and you have to hunt them down for your money back if you ever return an item even when it's been delivered for over a month. Customer service sucks and they constantly leave out parts of orders which is hard to prove to them I have them countless chances but I'm done

Date of experience: April 19, 2022
Virginia
1 review
12 helpful votes
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Don't order!
March 5, 2020

The item description clearly states TWO pieces and is pictured with TWO pieces. When received only piece came. Emailed but received no response. Went on live chat and finally got in touch with someone who stated that I was confused and it was only one piece. Buyer beware!

Buyer Beware!
Date of experience: March 5, 2020
Illinois
1 review
4 helpful votes
Follow M G.
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This place is horrible. Don't even consider buying. The customer service makes everything your fault and basically takes no fault. If the package doesn't arrive it's your responsibility to inquire with the company that shipped. You never get your money back. If you return something and they "don't receive it", without proof of postage (whatever that is), which they only tell you you will need after the fact, you don't get your money back. They take forever to respond and play dumb when they do. Waste of money on bad quality product.

Date of experience: May 30, 2019
GB
1 review
3 helpful votes
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Ripped off £150 (Asos)
July 29, 2023

Bought trainers returned them over ten days later still no refund kept contacting them all I get is wait more so we can manually refund you still no refund so have to contact again later there staff are so rude like they are doing you a favour yet still no refund will have to take it further as I won't let that amount go

+1
Date of experience: July 29, 2023
Canada
1 review
0 helpful votes
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2 orders screwed up so far. First order the one jeans ripped on the back right away on day one of wearing. (Definitely the cheapest quality material) my second order lost, refunded but no way to log a complaint or no offer for inconveniences. Totally a waste of money

Date of experience: February 11, 2024