business logo of Boohoo
boohoo.com
casual, minimalist, evening & party womenAge 19-25, 26-45
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About the Business

Boohoo is a leading UK-based online fashion retailer, founded in 2006 by Mahmud Kamani and Carol Kane. Known for its affordable, trendy clothing, the company has expanded globally and acquired brands like PrettyLittleThing and Nasty Gal. Boohoo emphasizes sustainability while maintaining a strong market presence in fast fashion.


boohoo.com
UK
Boohoo is part of Boohoo Group
Founded in 2006
Clothing item from BoohooFashion apparel by BoohooMerchandise from Boohoo clothing lineBoohoo fashion product

Business Highlights

General

Parent Company: Boohoo Group
Year Founded: 2006
Target Gender: women

Shipping

Shipping Cost: $9.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: items must be unworn, unwashed and unused with the original labels still attached
Return Cost: shipping fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: casual, minimalist, evening & party
Body Fit: regular, tall, plus size, petite & short
Available Sizes: Women's (XS, S, M, L, XL, XXL, XXXL)

Customer Service

Support Channels: email, social media
Support Email: customerservices@boohoo.com

Payment Options

Payment Methods: card payments, PayPal, financing
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: TopCashback, Rakuten, Active Junky, Mr. Rebates

How would you rate Boohoo?
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Reviews Summary

Boohoo has a rating of 1.4 stars from 1,314 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with Boohoo most frequently mention customer service, next day and tracking number. Boohoo ranks 1961st among Women's Clothing sites.

service
312
value
304
shipping
321
returns
259
quality
288
Greece
1 review
10 helpful votes
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Rude and not refunding
January 31, 2021

I placed an order on the 1st of January, it's the 31st and my items haven't got here yet. That's not my only issue, since with coronavirus and the issues it has caused, the delivery dates vary. The thing is that their customer service was appalling. Not only are they not willing to refund my money, but they're rude in our communication as well. And it wasn't a small order, we're talking about 300€, which is more than half of minimum wage in Greece. Lack of professionalism, respect for the customer and awareness, that's what characterizes boohoo.

Date of experience: January 31, 2021
GB
1 review
0 helpful votes
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Awful experience.
November 27, 2023

1st (and last!) experience has been awful, simple enough reason to make return, the system is slow, full of problems, eventually managed to organise a return via evri with printing label ourselves, problem is the returnlable to print "has failed" ie it does not exist to print, now cannot get any so called help from Boohoo to recognise the problem or even understand the problem!
The order no. Is UK******* wish I had never heard of Boohoo.

Genuinely - avoid like the plague, do not believe the good reviews and take special note of the genuine 1* poor reviews.

Date of experience: November 27, 2023
Australia
1 review
0 helpful votes
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I ordered from Boo Hoo for the first time. Go to track my order; notification said no tracking number found. Contacted to see where my order was and they notified me that it was on its way. So I was waiting for my order to arrive and then I received an email to say " We've received your return from order (along with order number) It may take up to 4 days for us to check your return and for your refund to be actioned. We'll send you another email once your refund is on its way ". I messaged to see what happened to my order because I never received it in the first place. Had no real clarity and they told me that my refund would be processed in a few days. I told them I didn't want a refund and just wanted my products. Got told only my shipping cost will be refunded and I will still receive my products. Didn't receive my products. After all that, I am thankful that I got a full refund. Never ordering again.

Date of experience: June 1, 2023
California
1 review
0 helpful votes
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This company is the worse shopping on line. You return the items but never give back the money. They keep on saying you have to wait for 28 days. After that they gonna tell you the same story again.Don't you ever buy clothes from this compsny.We need help from the media here in the US to stop them from coming to our country.( USA)From: Pinky

Date of experience: July 17, 2017
Maryland
1 review
0 helpful votes
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No Refund Returned
December 12, 2020

I returned 2 items to Boohoo in October 2020, because of the style (ugly). I have not received my refund yet it's now December 2020. They said they credit my Bank Card but could not confirm the Bank Card Numbers the refund was sent too, yeah right. They just lost a Customer.

Date of experience: December 12, 2020
Arizona
1 review
2 helpful votes
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I ordered a dress December 12 and just received it two days ago on January 17. I was very upset and messaged them on Twitter where they got back to me very quickly letting me know it was stuck in customs. Soon after, I received an email saying they were going to refund me for my purchase as an apology. I was very surprised they took the time to refund my money. Today I recieved another apology email with a code to receive free shipping on my next order! Even though it took a month to get my order, overall I think Boohoo is a respectful company that does care about their customers!

Date of experience: January 19, 2017
GB
1 review
0 helpful votes
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Won't refund money
July 5, 2020

Well I ordered about 8 items for my partner, 7 of the items my partner returned through toyou asda!
They lost the parcel and advised me to inform boo hoo.
I have done so on 6 different emails, a different person replies each time with the snae 48 hour response.
I've now been waiting 3 weeks from boo hoo and 8 weeks overall!
I have never had a worse experience with any company.
Never order from them.
The cloths are terrible quality and they don't give you the money back.
Disgusting

Still trying to get my money back.
I'd give 0 stars but it's not an option

Date of experience: July 5, 2020
Italy
6 reviews
3 helpful votes
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Can be better
January 24, 2022

I ordered for items on the site which I paid for with bitcoin since they accept hat mode. Now on my end, the payment was successful while at their end they claim they don't see it. I had to pay again before I got the items. The first payment I was able to recover through the expertise of crown oak tech

Date of experience: January 24, 2022
Pennsylvania
1 review
0 helpful votes
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I dont understand how any customer can give it any less than 5 stars. Every article fit perfectly, and the quality is amazing. I was skeptical of ordering off line, but they were running a 40% off everything sale last week. One of the things i ordered was a sweater (oversized v neck sweater) and i was so worried it was just going to be another thin and cheaply made sweater, but it was perfect, I plan to order at least 3 other colors. I ordered some dresses and a skort, trousers, and a bralette and everything was good material and exactly as you saw in the picture. My order shipped quickly and the delivery date was between 8 days and i received it at the earliest date. Amazing products, amazing sales, definitely 10/10!

Leah Lace Longline Lingerie Bralet
Petite Luna Open Shoulder Printed Skater Dress
Sasha Oversized V Neck Jumper
Lena Basic Jersey Hareem Trousers
+3
Date of experience: July 20, 2016
Wisconsin
1 review
1 helpful vote
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It's hard when you look up reviews for websites, because obviously people are way more likely to leave a bad review then a good one, and it is hard to know if a website is legitimate or not.

I personally ordered from boohoo in spring 2016 for a trip to DisneyWorld, Orlando. I was shopping a little later then I wanted to for online shopping, and was actually nervous that my items wouldn't arrive on time. I believe I ordered 4 - 5 items. A couple skirts and some tops. I was pleasantly surprised with EVERYTHING I got. It also arrived within the time frame (I do believe I payed for express shipping).

I hope that anyone ordering knows that BooHoo is a legitimate site, and yes sometimes shipping may take longer than expected, but there are good experiences with this website.

Date of experience: February 4, 2017
Australia
6 reviews
4 helpful votes
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Great
February 3, 2017

I have been ordering from boohoo for a couple of years now, very rarely I have received clothes I'm not happy with, postage is always as quick as ordering domestically. Most of my fav clothes come from boohoo and their prices are quite good. Happy customer for years :)

Date of experience: February 3, 2017
New York
2 reviews
40 helpful votes
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Avoid at all costs!
March 23, 2020

I ordered from this site once before and although the clothes weren't the best quality, I tried again a few weeks later paying more attention to the reviews. Same thing, so this time when I went to go return my order, they would t give me a label without charging me 4.00. Not that I care about 4.00, but two weeks prior they charged me nothing for my return and they also advertise FREE returns. When I contacted customer service (via Facebook because they don't have a phone number-another reason you shouldnt order from here). They told me the site charges 4.00 now on all returns. I asked her to provide me proof of where it says this and she couldn't. When I provided screen shots of my order saying "returns are free" she again had no answer. This site is sneaky with hidden charges, and their clothes are terrible quality. Stay away.

+1
Date of experience: March 23, 2020
GB
1 review
1 helpful vote
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Shocking cheap crap
November 27, 2020

I placed an order for a number of different items, I've never seen such cheap crap in my life how they are allowed to sell this crap I will never know, then I couldn't send them back because I don't have a printer! So I wasted my money because they went in the bin... I would say the bin is the best place for there crappy clothes.

Date of experience: November 27, 2020
Kuwait
1 review
4 helpful votes
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I bought from them and it's been a month and still not received the package yet and now when i asked them about the tracking number it says that the delivery was not successful and there was no number for the mail company to call them and check on my package... I would not give even half a star to them

Date of experience: April 11, 2019
Maryland
1 review
0 helpful votes
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Never again
December 16, 2021

First of all I still haven't received my order I've purchased over 2 weeks ago close to 3. I was supposed to receive it December 8th, it's now the 16th and my package is still not here. They have poor communication and have only responded on WhatsApp asking for my name, address, and order number. I don't see how that information will help. They haven't sent anything to my email. They're horrible and I won't be ordering from them ever again.

Date of experience: December 16, 2021
GB
2 reviews
1 helpful vote
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Boohoo are a excellent British company. Boohoo uses British textile company's to produce clothing for British people. The trends are bang up to date. The service super fast. They employ uk workers to keep British people earning.
Spend wise and buy British. Support British business and don't send your cash abroad.

Date of experience: January 16, 2021
Florida
1 review
1 helpful vote
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Great Maternity Clothes!
December 17, 2019

I was skeptical at first with all these reviews. However, I am one happy soon to be momma right here. I ordered a bunch of maternity clothes just hoping they would all come and fit right. All the items fit just right and are super cute. Great maternity clothes at a great price! Thanks boohoo!

Date of experience: December 17, 2019
Texas
1 review
0 helpful votes
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Boohoo will have you boohooing! I didn't have really high expectations because the clothes look pretty cheap and they are... actually cheaper than I imagined. I sent 1/2 of the items back... and kept the ones I was okay to wear. Thank God it was 50% everything! I would not recommend paying full price. I received it in a reasonable time considering it came from the UK to the US. It arrived a day or two after it's expected arrival date. The problem is returning items! It says 7 business days, but I was just told 28 days via email. They said once it's sent to their warehouse in GA, they send it to the UK to process, they don't even open it. Thankfully, it wasn't a great deal of money, but I will never order from them again. I want my money back. Definitely pay for insurance and track the item. I keep seeing people saying that they've been told their return was never received.

Date of experience: May 11, 2017
Australia
1 review
0 helpful votes
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This website is basically Shein with better website design. $15 to return anything that doesnt fit, which is likely because their sizing is horrendous! It is ALWAYS tiny, requiring you to size up twice, and the quality is always terrible and non breathable fabric. It feels like crepe at best, and I even bought a "skort" which turned out to be just a skirt, so on top of everything else, the names of products are misleading. A complete waste of money honestly, and even though they always have sales, it still isn't worth it.

Date of experience: September 25, 2021
Canada
1 review
4 helpful votes
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I ordered a dress on Jan 29. I needed it for Feb 12. The estimated delivery time said I would have the dress by Feb 12 for my brothers wedding. My order never came. When I search the tracking # the website says "delivered". This is not true, nothing was ever delivered to my house and I had to buy a new dress since theirs never came. I e-mailed boohoo and they never responded back to me. A week later I e-mailed again. No response. Never came. No refund or followup. This website is a scam :(

Date of experience: February 20, 2016