business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
Write a Review

About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
grey star
grey star
grey star
grey star
grey star

Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Australia
2 reviews
4 helpful votes
Follow Katrina T.
Unfollow Katrina T.
Send Message
Share Review
Report Review

Love it!
November 26, 2015

First time buyer for this shop and got my package in 6 days! The skirt that I bought was a bit longer than I expected but I am 5'2 in height in comparison to the model. Didn't think about it before, nevertheless the style, the quality and the fast shipping really did it for me!

Will see me very soon, Asos! <3

Date of experience: November 25, 2015
AE
2 reviews
2 helpful votes
Follow Victoria N.
Unfollow Victoria N.
Send Message
Share Review
Report Review

Love it!
July 2, 2018

My go to online fashion store- and they deliver to Dubai in 3 days. I am so happy with Asos and love their plus size clothing ranges. Great quality and great prices too with excellent delivery service... keep it up!

Date of experience: July 2, 2018
South Africa
1 review
0 helpful votes
Follow Erin V.
Unfollow Erin V.
Send Message
Share Review
Report Review

Order never arrived
November 27, 2017

My order never arrived. Every time I contact ASOS customer services they ask that I wait a bit longer for the parcel to arrive before contacting them again. Its been over 5 weeks since my order was placed and I have had no help or recourse

Date of experience: November 27, 2017
New York
1 review
0 helpful votes
Follow Nauiry M.
Unfollow Nauiry M.
Send Message
Share Review
Report Review

I have been a customer w/ ASOS for years w/ no issues until today. I purchased a pair of boots for my BF last week. He tried them on, they were too big. We sent them back the next day intact w/ no scuff marks or dents. I was sent an email stating I won't get my refund back because they were damaged. I asked for more explanations because these shoes were brand new and was packaged intact. They sent me this raggedy looking worned boots picture claiming that's what was I sent back; therefore, no refund. I have never seen these boots before in my life. They look nothing like what I sent over to them. I have been a customer for them and vouched for them to my friends. I will never spent a dime w/ ASOS again due to this situation. If you got to buy from them, take a pic or video of the return item for proof because you too will be accused of sending damage items over for refund.

Date of experience: March 17, 2022
Arizona
1 review
0 helpful votes
Follow Alison M.
Unfollow Alison M.
Send Message
Share Review
Report Review

I ordered two pairs of sandals from this company.
I've traveled to China many times and visited the markets where they sell knock off goods for cheap (bargain prices). The sandals that I purchased from ASOS certainly came straight from China.
They were awful; poor quality, wrong size (I ordered a US 7, for one pair, they sent me a 38, which is a US 8), and looked nothing like the photos. They were the Pull&Bear platform sandals.
The two pairs of sandals were in no way worth the $46 and $68 I paid for them.
I tried on one of each and immediately put them back in their original bags, even left the protection tape on them, and sent them back.
ASOS is refusing to refund one pair ($68) due to "hygiene" issues "determined by the warehouse" and I've been told there is "nothing else that can be done." I also haven't received the shoes back from when I shipped to try to return them.
This company is a fraud; don't waste your time or your money buying from them. Awful.

Date of experience: June 10, 2017
Utah
1 review
2 helpful votes
Follow Amber R.
Unfollow Amber R.
Send Message
Share Review
Report Review

Although I kept more of what I purchased than returned, I was blocked for "too many returns." When I chatted in to see why my account was locked, the customer service rep wouldn't tell me. They had a customer manager reach out and then they wouldn't respond when I asked why. I'm assuming it was the returns because I had a couple on 1 day, but like I said- I kept more of what I ordered. I wish they would have said something before they locked my account out of nowhere. I also paid for the full year of next day delivery and they would not reply to my question if they would keep my card on file to auto bill/how to cancel, or if they could do a partial refund since I was unable to use the full subscription, due to their actions. The quality of clothing is also very hit and miss. Save yourself the headache & go somewhere else. I'd rather pay a little more for better service.

Date of experience: May 6, 2023
Alabama
1 review
0 helpful votes
Follow S J.
Unfollow S J.
Send Message
Share Review
Report Review

I placed any order using paypal to pay for my order. Well the ASOS website indicated that there was a problem processing the payment. Long story short. There was no order, I was charged anyway three times. There customer service is a joke. The chat only works periodically, the email doesn't work at all, and the person messenger keeps referring you to their email for resolution. I disputed the charges with paypal and reporting them to the fraud unit at my bank. I am so over this experience.

Date of experience: August 18, 2018
Singapore
1 review
1 helpful vote
Follow Ethan H.
Unfollow Ethan H.
Send Message
Share Review
Report Review

I bought a shoe from ASOS and found out on the 10.10 ASOS mark up the shoe by 20% and then gave a promo code of 20%. That's damn unethical! Also the shoe is brown but now that i received the shoe, its look like black color. ASOS sucks! I'm never buying from this $#*! company again!

Date of experience: October 11, 2021
Washington
1 review
4 helpful votes
Follow Ian P.
Unfollow Ian P.
Send Message
Share Review
Report Review

I placed an order on ASOS's website but wondered if it was really possible that they could ship from England to the United States within 2 days for only $12. I did a Google search and after reading reviews on this site I figured my order would probably arrive after 2 or 3 months with the wrong items, sizes, and colors. Worst case scenario I could always cancel my credit card charge.

Well I ordered on Monday night in Seattle... my doorbell just rang this Thursday morning and it was my ASOS order - all sizes, colors, items perfect... WOW. I am stunned.

Please note I did use their sizing charts to help in my ordering.

Overall I am hugely impressed.

Date of experience: June 2, 2016
California
1 review
1 helpful vote
Follow Caitlin M.
Unfollow Caitlin M.
Send Message
Share Review
Report Review

Awful, awful customer service. I cannot say enough times how poorly they treat their customers. They do not and will not help with anything regarding returns. The company is a mess. They don't keep records of any shipping labels associated with your account so getting your money back on anything is a huge gamble. They also will refuse to speak to you if you don't have proof of drop-off.

Date of experience: April 24, 2018
New Jersey
5 reviews
2 helpful votes
Follow Lillian B.
Unfollow Lillian B.
Send Message
Share Review
Report Review

For the price it's great!
July 11, 2021

I knew when I purchased my wedding dress that I wasn't going to get the highest of quality or most high end product, but I am still very happy with my purchase, and I plan on wearing this dress for my big day. The order went through seamlessly, the shipping cost was low, and it arrived on the date it promised. I am still waiting for the email to review the product. About the reviews: they keep up positive and negative reviews, so they're not falsely representing themselves. I haven't had the need to return an item, so I can't comment on the terms and conditions, which vary by country, and which people have complained about on the website. I was so pleased with my first purchase that I went back and purchased a second option dress. I would recommend this site and these products to anyone, but my only experience has been with their bridal wear. I read all the reviews before making my purchase, and I am still very happy with it.

Date of experience: July 10, 2021
Albania
1 review
1 helpful vote
Follow Igli J.
Unfollow Igli J.
Send Message
Share Review
Report Review

Don't waste your time
March 31, 2022

Not worth it. They have discounts, you purchase it, they refund you. You contact customer service, this process lasts a couple of days and does not resolve anything. They will give you a coupon code to purchase with the same price. Guess what? You will be refunded again. It does not happen when you buy without discounts. At the end you spend so much time, it's not worth it at all. Customer service doesn't do anything, they claim there are bugs at app or in website, but they can't do anything.

Date of experience: March 31, 2022
Canada
1 review
1 helpful vote
Follow Jim G.
Unfollow Jim G.
Send Message
Share Review
Report Review

International shoppers BEWARE!
December 4, 2022

I've used ASOS a lot until recently when they sent the wrong product and I wanted an option to return. As an international customer in Canada, they want to charge *me* to return an item they sent that was the wrong item and not the item I ordered.
And, I can probably forget about recouping the duties, taxes, etc. I paid on this item. Thankfully, not an expensive item but if had been, I'd be out a lot of money b/c of their mistake.
Forget about even trying to contact their customer service - it's a robot and it's impossible to find a contact email for returns. The "chat" option is also a robot / algorithm. Don't care how good the deals are, this situation and lack of a human csr has me p-o'ed and I won't return as a customer.

Date of experience: December 4, 2022
Massachusetts
1 review
0 helpful votes
Follow Carol G.
Unfollow Carol G.
Send Message
Share Review
Report Review

Great jeans
January 6, 2017

This is a great place to find jeans I ordered 5 pairs only one did not suit me, I have read so many bad reviews but I got everything quickly.The only ridiculous thing is when you shop the site it wipes out your cart if it takes longer than 60 minutes I was shopping 38 pages of jeans so the next attempt I timed my cart and it still wiped out everything after 40 minutes I have never seen any site do this They would probably increase their business if they gave you at least 4 hours. And then if a product sells out before you place an order, then it's too bad for them.

Date of experience: January 6, 2017
Kyrgyzstan
2 reviews
2 helpful votes
Follow Jane P.
Unfollow Jane P.
Send Message
Share Review
Report Review

Great!
August 4, 2015

I've ordered lots of staff from asos.com and I love the service. It has all the possible convenient tools that help to make the right choice.The only thing I can not do is to touch :)) ) Only once the ordered boots appeared to be of unexpectedly low quality :( But that's ok as all the other things are great! Thank you!

Date of experience: August 4, 2015
California
1 review
1 helpful vote
Follow Sara L.
Unfollow Sara L.
Send Message
Share Review
Report Review

I just purchased a dress three weeks ago and it took them almost 2 weeks to ship and deliver it. When I got the dress it smelled like someone had worn it for a while and then returned it. I immediately shipped it back but was only given a partial refund. I contacted customer service through an online chat to tell them about what had happened but was asked if I had taken any pictures. I don't know how you would be able to take pictures of that lol. The person I talked to regarding this was Janine and not only did the process take 24 minutes (she took a long time to respond) but she was also rude. I do most of my shopping online and I have never dealt with customer service this horrible. Do not purchase anything from this store, not only do they cheat their customers but they also don't value them. The clothes are ill-fitted and not very original; you can find most of the same styles elsewhere. Save your money and purchase from a company where you matter.

Date of experience: June 12, 2019
Maryland
2 reviews
17 helpful votes
Follow Danie G.
Unfollow Danie G.
Send Message
Share Review
Report Review

Wonderful company
May 14, 2020

This is a wonderful company! I have ordered from ASOS multiple times and feel like it's time to give them a great review. They have a wide variety fashion products to choose from and I love the videos showing what the product looks like on a model. The size assistance feature is also a great tool that has helped my shopping experience. They have A+++ customer service and an amazing return policy. My items are always shipped within a timely manner and returns are processed in a timely manner as well. Customer service responses are quick and if there is ever a problem ASOS will do the best they can to assist you. I wish they would go back to including return labels in the packages, but other than that everything has been great! Keep it up ASOS! I will shop with you forever because of your great customer service and great product selections.

Date of experience: May 13, 2020
Ireland
1 review
0 helpful votes
Follow Russell S.
Unfollow Russell S.
Send Message
Share Review
Report Review

They wont refund.
November 11, 2020

I have "Premier Next Day" delivery service. Item never arrived, hasn't even shipped and now its 3 days late. Customer service refuse to give a refund and told me I have to wait until the end of the month. Shocking service. Meanwhile they hold onto my money!

Date of experience: November 11, 2020
GB
1 review
0 helpful votes
Follow michelle g.
Unfollow michelle g.
Send Message
Share Review
Report Review

Asos poor service
July 28, 2017

I order from asos every few weeks and I'm totally disgusted returned a shirt and still not been refunded. I have emailed customer services 5 times no reply. Called them and no reply. I have spent a lot off money with this company over the years I think this is absolutely shocking too be treated like this after being such a good customer s

Date of experience: July 28, 2017
GB
1 review
0 helpful votes
Follow Zahid S.
Unfollow Zahid S.
Send Message
Share Review
Report Review

Order number: *******

So I shopped on 11/05/2022. They left it near the bins and attached a photo calling it my secure place even though I know nothing about it. I don't receive the package. I report to Asos who agree that they will refund me. I have been emailing them since and every time a new person responds to the email about a week or two later and says some irrelevant stuff and won't make a refund. They've emailed me a discount code now which I have refused and Kelsey who thinks it's a good idea to tell me to take it. So a five month wait for a refund and insulting discount code. Basically Asos philosophy is: We'll mess you about and then offer you a discount code and force you to shop i within seven days so we can make more money from you. The customer services are a bunch of idiots.

Date of experience: October 11, 2022