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Corporate Values


ASOS UK has a consumer rating of 3.52 stars from 31 reviews indicating that most consumers are generally satisfied with their purchases. ASOS UK also ranks 27th among General Apparel sites. The most common issues with ASOS UK are around customer service, which is not as good as expected by some customers.

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What reviewers want you to know

Positive highlights

No positive highlights yet

Critical highlights

  • The customer service policies are very stict and unfair to customers.
How would you rate ASOS UK?
Top Positive Review

“Nice dress, was surprised”

Monique R.

I needed an after 5 maternity dress and was not happy with the selections at MM. So I started searching some sites. I came across ASOS and was worried because it's another overseas vendor and that makes me nervous. I was showing the picture of the dress to a co-worker who said that she shops at the regular online stores and she had success and said the only thing I needed to be be sure of is the sizing and that there are warehouses in the US. I went over for a few days in my head and decided to order - and held my breath... The dress arrived and I held my breath some more as I opened the package and put it on. I was in shock. It looked amazing. no hanging threads, the stitching was good and the dress fit perfectly. I don't usually take risks with my clothes, but I guess having someone I know who had a good experience inspired me a little bit.

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Top Critical Review

“No respect for loyal customers”

Connie V.

I had an awful experience with ASOS. I've been a really loyal customer and have been using Asos for years, in the last year alone I spent nearly £1k!! On 30th November I ordered some Christmas presents in their Black Friday sale, I usually have premier (next day) delivery but this wasn't available, standard delivery said 11th November. I got my confirmation email that it had been dispatched on the 5th, then after that NOTHING, I emailed them on the 14th chasing my order and got no response, then out of the blue I received an email saying that they had got my return! I was refunded so I called them straightaway, I would have reordered but 3 of the items were now out of stock and the rest had gone up in price, so even without the three out of stock items I would have ended up spending £65 more. They then told me that it was a mix up at their warehouse, it hadn't been shipped so the staff assumed it was a return (this is a massive lie because it wouldn't have had a returns label on it and I hadn't marked the returns sheet inside) they offered me a 15% off voucher as a gesture of good will' and the guy on the phone told me they could only give me 15% because I'd only spent just over £100! I then asked for their complaints email and tweeted them asking them to respond. Their response was if you want the items order again' to which I responded that was very unhelpful, I was then just sent another 15% off voucher to make it up to me' (I can't use these together and I can't use them on sale items either) basically, they held my money for two weeks, gave me no update and then tried to fob me off with a 15% discount code when you can get 10% codes online for free. SCAMMERS and they don't have any respect for repeat customers!!!

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Reviews (31)




Reviews that mention popular keywords

customer service (7)
29 reviews
46 helpful votes
May 26th, 2017
Why they offer a lot on the website as discounts, and them you click happy your size and them the disappointing part, Just availble XXXXXXXL or XXXXXSSSSS
That make you nuts. as your expectation was positive as you see all the stuff, after a while you ended buying just something that was not that your desire on the page.
Honestly they should remove items by the filters, so if i made a search example SIZE M. Why they should still appear on results stuff XXXXXL ? No sense.
6 reviews
16 helpful votes
September 19th, 2013
Although I've been shopping with asos for a very long time they have recently come up with some strange international shipping idea and instead of receiving my order after 10 days I got it after a month. I have never received any reply to my complaint. ******* address exists only in theory, in practice the messages get returned as undeliverable. I don't think I will be coming back.
Reasonalbe quality clothing at reasonable prices.

Q&A (1)


great design and high quality fabrics; comfortable to wear

By Julien S.

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Typical questions asked:
  • How long does shipping take?
  • What is the return policy?
  • Where is the company located?

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