I love amazon because I feel I can trust the reviews on there. I go to the site often just to see what people are saying about something before I buy it. I look for the verified purchaser reviews and get the truth about products. This has saved me countless times from buying something that is not worth the money. I also like that I have a choice of sellers to pick from if I want to get a used book and not overpay for it. The selection at amazon cannot be matched anywhere. I also recently paid for an annual subscription to amazon prime and am loving that as well. Not only do I get free 2-day shipping on a lot of stuff, I get the movies and tv shows, free kindle books and music streaming included. This is the best deal out there at $99 per year.