• True Local

Overview

True Local has a rating of 1.02 stars from 90 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about True Local most frequently mention customer service, small business, and star rating problems. True Local ranks 65th among Local Reviews sites.

  • Service
    9
  • Value
    7
  • Shipping
    4
  • Returns
    5
  • Quality
    7

This company does not typically respond to reviews

Positive reviews (last 12 months): 0%
Positive
0
Neutral
0
Negative
4
See all photos

What reviewers want you to know

Positive highlights

No positive highlights yet

Critical highlights

  • They are owned by sensis; due to the downturn of yellow pages they stimulates the same bad business tactics
  • I believe True Local publish only phoney reviews and are not genuine -
How would you rate True Local?
Top Critical Review

“Unhelpful in every way”

Tara N.
11/28/23

True Local will not allow me to update my business details even after providing them with sufficient evidence of ownership A lazy platform with no backup or service that is unhelpful for business's

Reviews (90)

Rating

Timeframe

Other

Reviews that mention popular keywords

business (51) reviews (44) 6 months (4) star rating (4) 6 month contract (3) customer service (5)
Thumbnail of user taran166
1 review
1 helpful vote
November 28th, 2023

True Local will not allow me to update my business details even after providing them with sufficient evidence of ownership
A lazy platform with no backup or service that is unhelpful for business's

Thumbnail of user audreychips4u
1 review
1 helpful vote
August 30th, 2023

Rejected two of my negative reviews. I provided facts and evidence of my very 1st hand experience. I went over the guidelines and was in breach of none of them. This to me suggests that this site doesn't have the customer in mind at all, and is protecting
Business's at the customers expense. Can't trust positive reviews if that's all it allows

Thumbnail of user leaht139
1 review
2 helpful votes
April 17th, 2022

They allow deformation reviews to stay on someone's profile despite them being over five years old and from un-reputable sources. They update your business details themselves, so no matter what you do you are always marked with their unprofessionalism. They are not about helping businesses. Read the fine print before signing up to them.

Tip for consumers:
Do not be fooled by their presence! They do not and will not help business owners!

Service
Value
Shipping
Returns
Quality
Thumbnail of user jenniferg3194
2 reviews
3 helpful votes
October 7th, 2023

This company is harmful to small businesses. My dealings with them from 6 years ago, still harming my business to this day. They couldn't care less. In business 14 years, 6 years ago, I received a malicious review on True Local site. It was full of lies and contradictions and I dealt with each and every one of them, explaining I have a "no questions asked replacement/refund policy" and had in fact already refunded the item (which wasn't faulty, just not the same blue as on her computer (online site.) Never had another bad review on this or any other site in 14 years. At the time I asked them to retract this malicious review but they would not, despite my reply which discounted every accusation. 6 years later, I requested a retraction again - what good could come of that one bad review after 7 years and after 14 years in business? No, they would not. Do they exist solely to damage good businesses? Seems so. Avoid like the plague.

Tip for consumers:
The behaviour of True Local is nothing but damaging to small business and they couldn't care less. I hope to help other small businesses avoid the same damage as True Local has inflicted on mine.

Thumbnail of user job612
1 review
1 helpful vote
July 16th, 2023

True Local could potentially be a beneficial resource for users looking to support local businesses, but it falls short due to an unintuitive interface, inefficient search functionality, untrustworthy review system, and subpar customer service. It's disappointing to have had such a negative experience with a platform that has so much potential. I sincerely hope that they will take feedback like this into account and make necessary improvements. AND REMOVE MY LISTING which I did not place in the first instance.
They gather information from other sites some of which are outdated and incorrect and formulate an ad on their site.

Service
Value
Quality
Thumbnail of user cliffordq12
1 review
2 helpful votes
March 8th, 2023

I contacted them to cancel my listing as I closed the business 5 years ago. I've never advertised with them. They replied that they can't identify that I am the business owner. All they have to do is ring the number they have listed. So basically they are listing a business that doesn't operate anymore.

Service
Value
Thumbnail of user alsiec1
1 review
2 helpful votes
March 14th, 2023

We put in a report as an abuser claiming to be a customer put in an offensive review (obscenity). They concluded that it met the guidelines and reposted. We changed the business profile to a fake. Stay away from them

Thumbnail of user vaydraw
2 reviews
2 helpful votes
May 17th, 2022

Truelocal infringes on business online presence by defacement, falsification, or removal of registered trademark but not limited to other IP rights, or its false use elsewhere without the sole proprietor's explicit consent. Truelocal's alleged purpose is to gain commercial advantages such as commercial competitive edge & revenue profits. Truelocal gives the impression of collaborating or networking with unlisted Truelocal businesses or individuals. Truelocal will allegedly override & impersonate by uploading to unrelated Truelocal businesses or individuals' Google Search -Images & Videos. These infringements are carried out with the intent to maximise Truelocal SEO ranking in local search results. Truelocal knows about its wrongdoing, but it will blame its current clients. Truelocal acts in bad faith conduct.

Tip for consumers:
Check your own SEO ranking especially Google Images. You will find unrelated Google listing attached to your trademark or phone numbers.

Thumbnail of user joannal83
1 review
5 helpful votes
August 4th, 2020

True Local take it upon themselves to edit business information, discredit businesses, display incorrect information and then ignore business owner requests. As business listings are a free aspect, anyone wanting to dispute them has a hard time disputing this under the Competition and Consumer Act 2010, as there is no service being purchased. They can do and say what they like. The business owner has no voice.

Tip for consumers:
Good luck with disputing something they changed about your business listing.

Service
Value
Returns
Quality
Thumbnail of user jades45
Jayde M. – True Local Rep

Hi Joanna,

We appreciate your feedback.

As mentioned, True Local only removes listings once we can verify the business has ceased trading.

However, you are more than welcome to access True Local's business centre via the website 24/7 to make changes to the listing.

Thumbnail of user deana94
1 review
4 helpful votes
September 9th, 2019

Dodgy company since bought out do not sign up to true local they are not what they used to be.
I was a customer for 10 years paid true local over $25,000 they didn't Evan ask why I was leaving just wanted to charge me for another month I'm so disappointed and they also don't remove fake reviews anymore so what's the point? I had 35 5 star review and 1 fake negative review, I reported it 4 times they just put it back up without Evan assessing it or discussing with me never again

Thumbnail of user jades45
Jayde M. – True Local Rep

Hi Dean,

Thank you for letting us know about your experience and we're sorry you have been subjected to such a frustrating series of events.

In regards to the reviews, True Local takes the authenticity of reviews & comments seriously and we have numerous methods to manage the legitimacy of the content on True Local, including automated screening tools etc.

This will ensure that all reviews that are posted on True Local are genuine with a customer that's had a real experience with the business.

If you would like to discuss this further, Dean, please don't hesitate to email support@truelocal.com.au.

Thumbnail of user puncst
2 reviews
5 helpful votes
April 8th, 2020

I had a very bad experience with a computer company. They were unprofessional and disgraceful so after a long fight we ended up in consumer protection court. I wrote a genuine review without any swear words. True local rejected it without giving me any usable and reasonable information about their decision. True Local is only local not true.

Thumbnail of user jades45
Jayde M. – True Local Rep

Hello Puncs,

We greatly value all genuine experiences, both positive and negative. However, reviews are declined as they don’t meet True Local’s guidelines.

To view our review & comment guidelines, please click here: https://www.truelocal.com.au/cms/review-guidelines

However, if you would like to discuss this further, please don't hesitate to email our support team on support@truelocal.com.au.

Thank you.

Thumbnail of user ashk24
1 review
8 helpful votes
November 18th, 2019

Had an extremely unprofessional experience with an electrical contractor. When I wrote a honest review explaining what had happened (without being abusive), they did not publish it. No clear reasons given, just a copy paste of their standard response email.
I think one of the other reviews about True Local was correct.
They seem to take Money from business to take down negative reviews...

Thumbnail of user jades45
Jayde M. – True Local Rep

Hello Ash,

We can assure you that True Local does not accept payment from business owners to remove negative reviews.

True Local greatly values all genuine experiences, both positive and negative. However, reviews are declined or removed if they don’t meet True Local’s guidelines.

To view our review & comment guidelines, please click here: https://www.truelocal.com.au/cms/review-guidelines

However, if you would like to discuss this further, Ash, please don't hesitate to email our support team on support@truelocal.com.au.

Thumbnail of user benk118
1 review
7 helpful votes
January 31st, 2019

We have a few negative reviews on True Local, most of them completely inaccurate as they state fees which we don't have, and how our service has failed them in timeframes that we don't work to, and our Terms of Service are somehow on there and 3 years out of date.

The latest review calling us a Scam is completely unverified and hurting our business.

We have been told if we pay we can have the reviews removed; to me this is the real scam!

Thumbnail of user jades45
Jayde M. – True Local Rep

Hello Ben,

We greatly value all genuine experiences, both positive and negative and we can confirm that True Local will never ask business owners to pay to remove negative reviews from our website.

If you feel a review on your business listing does not meet our guidelines and the review is not genuine, you will need to report it directly via the website by clicking on the ‘Report’ tab under the review.

The review in question will then be reassessed by our moderation team.

For more information on our review guidelines, please click here: https://www.truelocal.com.au/cms/review-guidelines

Additionally, please find a link to True Local's help centre: https://support.truelocal.com.au/hc/en-us/sections/115003103008-Reviews

If you have any further questions or concerns, Ben, please email support@truelocal.com.au.

Thumbnail of user johns6842
1 review
4 helpful votes
July 24th, 2020

I have been a long term client of true local for over 7 years. The advertising campaigns did not succeed as expected regardless you how true local tried to assist in the early days before it was sold to Yellow Pages.

Since the merger my business account specialist never called to catch up and see how your advertisement is working along even after contacting them they where no help

I continued the pay the just under $300 per month for an advertisement that did not work and continually updated the add with new photos and done exactly what the previous business specialist recommended to achieve maximum results even gave me 1300 number to monitor how many calls actually came from the advertisement

I can say I didn't get any response from the true local advertising for years and I was on the TOP advertising package (top of the page priority banner)

I decided to cancel my service and completed the entire paper work process and received a confirmation email stating that the service will be canceled in 30 days

90 days later True Local Finance department is still deducting my account the full service fee
The last invoice 60 days ago was $50 but they had deducted the full amount and still are deducting from my account.

I have contacted true local about this matter numerous times as they advise me every time it will be sorted but once the following month comes they help themselves to the fee again without even advertising my add anymore

Save yourselves from this Thieving Company

Thumbnail of user jades45
Jayde M. – True Local Rep

Hello John,

We are sorry you have been subjected to such a frustrating series of events.

If you would like to discuss this further, please don't hesitate to email support@truelocal.com.au.

Thumbnail of user johnh3819
2 reviews
4 helpful votes
June 29th, 2020

True Local will basically let anyone comment about anything even when it has absolutely nothing to do with your business. Their customer service is terrible with absolutely no respect for the businesses that they pretend to represent on their site.

There is no way you can respond to these types of comments even after typing an honest reply. As soon as you click on respond the site says it's invalid. The original comment is apparently valid no matter how malicious it may be.

You can not remove your business listing either unless you somehow prove to True Local that your business is no longer operating unlike other sites like this one.

So beware before you list any business on True Local, my advice is to look elsewhere and check the fine print first.

Thumbnail of user jades45
Jayde M. – True Local Rep

Hi John,

True Local takes the authenticity of reviews and comments seriously and we have numerous methods to manage the legitimacy of the content on True Local, including automated screening tools.

This will ensure that all reviews that are posted on True Local are genuine with a customer that's had a real experience with the business.

However, if you feel a review does not meet our guidelines and a review is not genuine, you can report it directly via the website by clicking on the ‘Report’ tab under the review. The review in question will then be reassessed by our moderation team.

Additionally, business owners also have the right to reply to all reviews.

To do this, simply log into your True Local business account, click the ‘Comment’ tab under the review you wish to respond to and follow the prompts. Please be guided, that like reviews, comments are also subjected to moderation before it gets posted.

To view our review & comment guidelines, please click here: https://www.truelocal.com.au/cms/review-guidelines

However, if you're still receiving the error message when you try to leave a comment, please email our support team directly at support@truelocal.com.au with as much information on the issue that's occurring and they will be able to look into this further for you.

In regards to removing a business listing, True Local endeavours to be a comprehensive source of information for Australian consumers. Unfortunately, if your business has not ceased trading, the listing cannot be removed.

However, business owners can add or edit the business listing via True Local's business centre 24/7 via the website.

Thank you.

Thumbnail of user maxs158
3 reviews
6 helpful votes
May 28th, 2019

Even in an era of dishonesty as prevalent as today these folk are a special case. Unless you have a glowing 4-5 star experience to helpfully contribute as free content generation for their site don't expect to see your feedback published. Even Google seems to be heading down this path putting the businesses before consumers - so much for the ideal of free speech.

Thumbnail of user jades45
Jayde M. – True Local Rep

Hi Max,

True Local accepts both positive & negative reviews on our website.

However, if a review does not meet True Local's guidelines, unfortunately, it can't be published on our website.

To view our review & comment guidelines, please click here: https://www.truelocal.com.au/cms/review-guidelines

If you have any further questions, Max, please don't hesitate to contact True Local's support team directly at support@truelocal.com.au.

Thank you.

Thumbnail of user melbournem
1 review
2 helpful votes
February 17th, 2020

What a joke these people feel they have the right to list my business on there site without my permission and then asked for ASIC details to remove it i will not stop until this listing of my company is taken of there site TAKE MY BUSINESS OF YOUR SITE TODAY! Then they said we get your details from the white and yellow pages what a scam i have never been listed with any of these companies TAKE ME OF YOUR SITE TODAY!

Thumbnail of user jades45
Jayde M. – True Local Rep

Hello,

True Local endeavours to be a comprehensive source of information for Australian consumers. Consequently, True Local collects publicly available information about businesses and creates listings.

Unfortunately, if a business has not ceased trading, True Local will not remove the listing from the website.

If your business has ceased trading, we will remove the listing, but we will first need to establish that the business has ceased trading before doing so.

If you would like to contact True Local support at support@truelocal.com.au with documentation to confirm the business has ceased trading, our support team will be more than happy to assist you further.

https://support.truelocal.com.au/hc/en-us/articles/115011290107-My-request-to-delete-remove-my-listing-was-denied-What-do-I-do-now

Additionally, you are more than welcome to access True Local's business centre 24/7 to make any changes to the listing (E. G: updating contact information, trading hours, business name etc)

https://support.truelocal.com.au/hc/en-us/articles/115008475408-Video-instructions-add-your-business-details-on-your-listing

Thumbnail of user stevenb1938
1 review
1 helpful vote
August 4th, 2021

Business' I've owned and worked at are listed even though they haven't existed for up to 15 years or more

Thumbnail of user kerrya47
1 review
6 helpful votes
March 2nd, 2019

Horrible bad website, fake reviews. This craphole of a website has make false "reviews" about businesses i've ACTUALLY been to

Tip for consumers:
DONT VISIT THIS CRAPHOLE

Service
Value
Shipping
Returns
Quality
Thumbnail of user jades45
Jayde M. – True Local Rep

Hello Kerry,

We appreciate your feedback.

True Local takes the authenticity of reviews and comments seriously and we have numerous methods to manage the legitimacy of the content on True Local, including automated screening tools.

This will ensure that all reviews that are posted on True Local are genuine with a customer that's had real experiences with the business.

However, if you feel a review does not meet our guidelines and the review is not genuine, you are more than welcome to report the review as inappropriate directly via the website by clicking on the ‘Report’ tab under the review. The review in question will then be reassessed by our moderation team.

Thumbnail of user jamesm1865
1 review
2 helpful votes
July 11th, 2019

My Trades Business has grown over the last few years, and has branched of into two fields both business names operate legally under the same ABN however True Local does not acknowledge this, unfortunately I cannot offer customers the complete service of what the business extends itself too, under true local one business only rule means I cannot target and advertise to customers both areas of my trade whilst operating under the same ABN & its field. I would like to give true local a positive review but its bad practices are choking my business.

Thumbnail of user jades45
Jayde M. – True Local Rep

Hi James,

Businesses are only able to advertise on True Local within one free business listing under one category & location.

However, businesses have the option to purchase premium advertising products for any additional locations you cover or if you would like to appear under multiple search terms etc.

True Local has a wide range of advertising products to make your business stand out and expose you to a wider audience. If you would like to read about our different advertising products, please click here:

http://www.truelocal.com.au/cms/business-centre-products/

James, if you would like more information on these products, please click on the 'Enquire' tab within our products page above and one of our consultants will be able to contact you directly to discuss this further with you.

Thank you.

Thumbnail of user johnc5754
1 review
1 helpful vote
December 20th, 2020

Success.
Finally got the review removed after many requests.
Be careful where you list your Business.

Thumbnail of user jades45
Jayde M. – True Local Rep

Hi John,

True Local works hard to ensure it's processes are fair to both reviewers and businesses and are in line with ACCC review guidelines. All reviews and comments are moderated before they are published on the site and True Local has processes and procedures in place to detect untrue reviews and any True Local user can report a review at any time. Please see our Review Guidelines here - http://www.truelocal.com.au/cms/review-guidelines

However, if you have any further questions or concerns, John, please don't hesitate to email support@truelocal.com.au.

Thank you.

Thumbnail of user aj118
1 review
7 helpful votes
July 23rd, 2018

True local - Terrible system of moderating reviews, very inconsistent. Not helpful for small businesses, for which this site is geared. Communication very slow if you do need assistance and if they do make contact the support people are lethargic and unhelpful. The paid advertising is useless. My advice - just stick with Google and Facebook.

Thumbnail of user urszulak1
1 review
11 helpful votes
March 7th, 2019

If you write an honest review about a poor experience with a business they won't print it and will only give you a huge list of reasons and saying you've violated these conditions. I believe True Local publish only phoney reviews and are not genuine - avoid at all costs.

Thumbnail of user jades45
Jayde M. – True Local Rep

Hi Urszula,

We greatly value all genuine experiences, both positive and negative, However, reviews are declined as they don’t meet True Local’s guidelines.

To view our review & comment guidelines, please click here: http://www.truelocal.com.au/cms/review-guidelines/

True Local are unable to edit and republish reviews. However, you are more than welcome to revise your review and post it again on the business listing.

Thumbnail of user karenf526
1 review
3 helpful votes
July 15th, 2019

Signed up for a 6 month contract to advertise our business. Did not receive one phone call from anyone looking for our (trade) services. When I tried to cancel the advertising from the end of the contract I was told to ring back a couple of weeks later as they couldn't action the cancellation until then! What the? When I rang back I had apparently missed the deadline to cancel and have been billed an additional month, plus a pro rata half month. Again, huh? This company is dodgy. Run, don't walk away from advertising with them. They only got one star because I couldn't give them none or even a minus rating.

Thumbnail of user jades45
Jayde M. – True Local Rep

Hi Karen,

We are sorry you have been subjected to such a frustrating series of events.

If you would like to discuss this further, please don't hesitate to email support@truelocal.com.au.

Thumbnail of user ryanh477
2 reviews
5 helpful votes
July 3rd, 2020

A pointless site if you're looking for a balanced and fair review of a business. True Local simply only publish good reviews and reject negative reviews without entering into any discussion why. They simply reject any review which talks negatively of a business which they promote on their site. If you then try to republish your review, even if it's edited, True Local stops you from publishing it with a constant error message stating "you cannot review the same business within a 24 hour period" this is even if you haven't written a review for this business for a week.
This makes their whole review policy pointless as you are never being given a true overview of a business, just being shown any positive feedback from consumers.

Thumbnail of user jades45
Jayde M. – True Local Rep

Hello Ryan,

We greatly value all genuine experiences, both positive and negative. However, reviews are declined or removed from True Local if they don’t meet True Local’s guidelines.

To view our review & comment guidelines, please click here: https://www.truelocal.com.au/cms/review-guidelines

However, if you would like to discuss this further, Ryan, please don't hesitate to email support@truelocal.com.au.

Thank you.

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Thumbnail of user jades45
Jayde M.
True Local Support
Typically does not respond to reviews
You can find an answer to many questions about True Local in our Help Centre: https://truelocal.zendesk.com/hc/en-us

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