• NorthAware

Overview

NorthAware has a rating of 2.73 stars from 67 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about NorthAware most frequently mention customer service, smart parka, and tracking number problems. NorthAware ranks 30th among Jackets sites.

  • Service
    18
  • Value
    17
  • Shipping
    18
  • Returns
    17
  • Quality
    17
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What reviewers want you to know

Positive highlights

No positive highlights yet

Critical highlights

  • There is no customer service no matter how far up the chain you have to go.
How would you rate NorthAware?
Top Positive Review

“Amazing jacket! Love it”

Yanni W.
5/6/17

Another level jacket. OMG i love it. I ordered online. Didn't expect it was so nice. It come with gloves, come with scarf, comes right before winter, make me cozy for my freezing Canada winter... The best part is it looks cute on me... great price as well. Not those cheap ones in the mall. More than my expectation. Definitely good buy.

Top Critical Review

“Stay away from this company!”

Mike H.
4/14/19

I excitedly purchased one of their jackets since it seemed like an excellent product. Turned our the quality was much lower than expected and sizing was not great - have been trying for several weeks now to get a refund no luck. They give approval for your refund, take your product back, and then disappear. It's a pretty nice scam they're running here - I hope they get what deserve. Oh and good luck trying to get a response from them.

Reviews (67)

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Reviews that mention popular keywords

customer service (23)
Thumbnail of user mikeh886
1 review
1 helpful vote
April 14th, 2019

I excitedly purchased one of their jackets since it seemed like an excellent product. Turned our the quality was much lower than expected and sizing was not great - have been trying for several weeks now to get a refund no luck. They give approval for your refund, take your product back, and then disappear. It's a pretty nice scam they're running here - I hope they get what deserve. Oh and good luck trying to get a response from them.

Thumbnail of user nancys1775
1 review
0 helpful votes
March 13th, 2021

I ordered this as a kickstarter in July, expecting delivery in October. Nothing came. Emailed them, replied that my order had gotten lost in the mail, and they would ship me a new order within 10 days. Now, this reply was sketchy because these coats were made for consumers who had already paid. They don't really make extras, from what I understood. 10 days came and went. Still nothing. Now it's the end of October, it's cold. I want a winter coat. Email them again. They apologize again, saying they are shipping within 10 days again. And they offer me 40% off my next order (ha ha). I respond saying that, at this point, I just want my money back and that it feels like a total scam. They never answered me again. Had to go through my credit card company to get a reimbursement. Such a hassel.

Tip for consumers:
Do not use this company.

Products used:
I had ordered the Smart Parka. Never received it.

Service
Shipping
Thumbnail of user rajj17
1 review
1 helpful vote
April 10th, 2019

This company is fantastically horrible. Not only is their product cheap, but their customer service (which is exceptional before your purchase) is unbelievable horrible afterwards. If you're trying to get your money back then good luck. It takes days to get a response, and they are poorly worded with little to no direction. The provided telephone number doesn't even work. It's been over three weeks since purchasing and I still don't have my money back. These guys are a disgrace to Canada - do not buy a single thing from these guys, nothing about them is remotely professional.

Thumbnail of user yanniw
1 review
1 helpful vote
May 6th, 2017

Another level jacket. OMG i love it. I ordered online. Didn't expect it was so nice. It come with gloves, come with scarf, comes right before winter, make me cozy for my freezing Canada winter... The best part is it looks cute on me... great price as well. Not those cheap ones in the mall. More than my expectation. Definitely good buy.

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Thumbnail of user brendanp4
Amanda T. – NorthAware Rep

Hello Yanni,

Thank you so much for sharing your feedback of your Smart Parka!

We're happy when our customers are happy, so we're glad we served you well and created a winter coat you love. Enjoy staying warm for years to come!

Thumbnail of user ejc3
1 review
1 helpful vote
August 6th, 2018

Have emailed the company many times. Today I finally filed a Better Business Bureau complaint. Company has raised millions in successive Kickstarter campaigns and expanded sales in Canada and the UK but still hasn't followed through for original backers. Communications seem evasive. Waiting for refund and if they ever do send, I'll be certain to demand a full refund. This company has done nothing to demonstrate ethical or honest customer service.

Thumbnail of user annem213
1 review
1 helpful vote
May 15th, 2017

I pre-ordered two coats from this company. I changed my mind and decided to just order one due to budget restriction. I emailed their customer service to request for a cancellation and refund. They responded urgently and cancelled my duplicate order. Really impressive customer service! I would buy again hopefully if I'm able to settle my financial situation! Thanks! Your coats look really cool by the way.

Thumbnail of user brendanp4
Amanda T. – NorthAware Rep

Hello Anne,

Thanks so much for sharing your feedback.

We aim to fix customer issues and solve problems as quickly as possible, so we're glad your issue was solved in a quick manner.

Thumbnail of user gailm253
1 review
2 helpful votes
December 7th, 2019

Backed this company via Kickstarter. Product was super late (winter was very much over), sent the wrong size, returned with tracking, accepted, return and then... NO REFUND. Many emails, and after a while they stopped responding.

The product was awful to start with, and you can get much better, for cheaper. I would run away from this company.

Thumbnail of user valb20
4 reviews
2 helpful votes
March 31st, 2017

It took awhile to have my Smart parka delivered. With that said, I knew upon ordering that I was backing a crowd funded company. It was a startup with no experience in large scale order fulfillment. Even though there were a few delays, the coat delivered was an amazing quality that I am extremely happy with. Keep in mind that this is a new company, not a large scale company like Canada Goose and we are all 'investors' so patience on the matter is necessary. I would definitely buy from them again. They have great products and great customer service.

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Thumbnail of user brendanp4
Amanda T. – NorthAware Rep

Hello Val,

Thanks so much for sharing your feedback! We aim to continue to best serve you going forward, so please do not hesitate to reach back out by emailing info@northaware.com with any issues or concerns. I am always here to help.

Thumbnail of user gordonc127
1 review
1 helpful vote
October 28th, 2020

Do not be fooled by the pictures... the ratty faux-fur trim puts the coat in Walmart-on-sale league. Genuinely disappointed.

Thumbnail of user ahmetc14
1 review
11 helpful votes
January 18th, 2017

Originally I gave very bad review as I couldn't receive my jacket quite some time, but ultimately I have received my coat. They had problem with their fulfilment company, and the coats were stuck in custom clearance in Frankfurt quite a long time. Anyways, I think as they had big success and lots of backers in Kickstarter, they were overwhelmed by the incoming contacts. I don't know the current state of NorthAware, but surely it's not scam, and guys are really trying to help the customers, just you need to be patient. Coat itself is really nice quality.

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Thumbnail of user brendanp4
Amanda T. – NorthAware Rep

Hello Ahmet,

Thank you for sharing your feedback. However, you and I both worked to a solution and you ended up receiving your coat, which clearly proves this is not a scam.

Thumbnail of user victoriac82
1 review
0 helpful votes
August 21st, 2017

My Smart Parka is all I want from a perfect winter jacket. Its incredibly warm for the challenging winters we have in Canada, and besides that its very stylish, and great quality - I always get compliments when I wear it. I would definitely recommend it to anyone!

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Value
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Thumbnail of user brendanp4
Amanda T. – NorthAware Rep

Hello Victoria,

Thank you for the great feedback. We are glad to hear that you like your coat.

Thumbnail of user syedj
1 review
9 helpful votes
April 1st, 2017

The coat is not worth 300 bucks. When the campaign started, it was promising, but the end product is very cheaply manufactured. Their customer experience is awful. They failed to return your money once you returned the coat, so I had to go through my credit card dispute company. I do not know why people are putting fake reviews of 5 stars lol.

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Value
Shipping
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Quality
Thumbnail of user brendanp4
Amanda T. – NorthAware Rep

Hello Syed,

Thank you for sharing your feedback.

Sorry to hear you didn't like the coat.

PS. Fake reviews? What does that mean? Just because you're not happy doesn't mean others can't be satisfied with their products. There were almost 9,000 backers of the project and a rough estimate of 500-1000 were not happy. The rest remained quiet and happy.

Thumbnail of user tiaral3
1 review
1 helpful vote
October 3rd, 2018

I backed the kickstarter camping. I decided to send the coat back for a refund because 1) it was too big and 2) the faux fur around the hood was pitiful. I followed their directions to email, give my email and order number, get a return ticket and then send my jacket back to their facility in Toronto. Once the jacket was delivered my return would be processed. Only it never was. I then got the run around from the whole company. At least 10 different people all said they would look into it' but nothing was ever done and I was never refunded. Worst customer service experience ever.

Thumbnail of user robs108
1 review
3 helpful votes
May 4th, 2017

I think the material is really impressive. The features are exactly what I need. The colors are okay though they should make varieties of colors so people can have lots of choices. I have the original coat and I'm more than happy with it, I just watched their ads yesterday and the new version is even better. Hope they make a brown one! Thanks!

Thumbnail of user brendanp4
Amanda T. – NorthAware Rep

Hello Rob,

Thank you for sharing your feedback!

We're glad to hear you've taken advantage of the unique features found in the Smart Parka.

Down the road we hope to expand our colour offerings.

Thumbnail of user yeshayas
1 review
1 helpful vote
September 25th, 2019

I was approved for an exchange, and as seen with others that have left a review on this company, I never heard from them once the coat was sent back. I filed a complaint with the FTC, and I would encourage anyone else having issues with this company to do likewise.

Thumbnail of user jonaleenc
1 review
0 helpful votes
June 6th, 2017

I have a really good experience with the company. I received my jacket few months ago but it's too small for me. I planned to return it for an exchange but the I totally forgot since I went on a trip overseas. I just got back last week and saw my jacket to be exchanged. I reached out to their customer service to ask if they can still honor my exchange and they did. Though they are moving warehouses right now, I didn't mind since winter is a few months from now. It doesn't hurt to wait I'm just happy that they honored my exchanges and they were really helpful.

Thumbnail of user brendanp4
Amanda T. – NorthAware Rep

Hello Jonaleen,

Thank you so much for sharing this experience!

We are honoured to accept your exchange despite being over the 30 day period. It's the least we can do for our customers!

Thumbnail of user karylk3
1 review
5 helpful votes
February 26th, 2019

This is the second review for this company. I am still waiting for my full refund. I have sent Amanda thorn all documents required by them. No response as usual. We are going on the third year! BBB gives this company an F rating. For as many people they have sold coats to, they have stolen money from the same amount. Their product is expensive for the average person and when someone trust a company and sends them the amount of money they require for a coat, it seems that the company would be able to back their product in an honest way. There is no customer service no matter how far up the chain you have to go. The owners of the company refuse to acknowledge the poor management of the customer service and those who lead it. I am going on three years now trying to get my full refund back for a coat I sent it back. The BBB has filed several complaint reports for this company and they do not even get responses. Maybe a class action suit is now the answer. There are enough of us who have been cheated that if we put our minds together we can put this company out of business or at least pay us our money that is due. If anyone is interested in a class action suit please contact me.

Thumbnail of user scottk108
1 review
3 helpful votes
March 21st, 2018

I don't have to say much, you can just read the other reviews along with the comments on kickstarter. The company makes promises and rarely ever deliver.

Thumbnail of user brendanp4
Amanda T. – NorthAware Rep

Hello Scott,

Thank you for voicing your opinion. But with all due respect, it is not fair to say that we rarely deliver. We have delivered all of the coats to our over 8000 backers along with all of the thousands of coats that were pre-ordered last season. There are comments on our Kickstarter message board expressing dissatisfaction with the changes made to original design and due to production delays, but at that time, we were a brand new company. We have since streamlined processes and grown as a company to improve our products, customer experience, production, and delivery.

Thumbnail of user irfaanj
1 review
0 helpful votes
November 4th, 2017

There are some problems with customer service and the internal structure of the organization. However, after some effort, they refunded my money and gave me the jacket for free. I must admit that the jacket itself is worth the money - Hands down one of best jackets I have ever owned! - Warm, good quality, functional and looks awesome!

Thumbnail of user brendanp4
Amanda T. – NorthAware Rep

Hello Irfan,

We are constantly working to improve our processes and give our customers the best experience possible. We are glad to hear that you like your coat.

Thumbnail of user jennyc100
3 reviews
2 helpful votes
May 2nd, 2017

So I got my smart parka last month, I really like the color and style but the fitting was not right. I requested an exchange and I didn't have a hard time dealing with their staff! It was smooth and easy. I totally recommend Northaware to my friends. I think their new version got even better.

Thumbnail of user brendanp4
Amanda T. – NorthAware Rep

Hello Jenny,

Thanks so much for sharing your feedback and experiences.

We aim to process exchanges as quickly as possible to ensure you don't go without a coat for too long! Glad it was a smooth process for you.

Thumbnail of user bills224
1 review
3 helpful votes
April 1st, 2017

You can always buy coats out there but I'm telling you, this one is different. I just got mine and it's totally keeping me warm.

Service
Value
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Thumbnail of user brendanp4
Amanda T. – NorthAware Rep

Hi Bill,

Glad to hear you're happy and staying warm!

If you have any other questions or concerns going forward, I'm always here to help.

Thumbnail of user jeank27
1 review
1 helpful vote
May 17th, 2017

I received my coat last year and requested for an exchange on January. I got so busy the last few months and forgot about it. Last week I arrived home from travelling overseas and realized I didn't send my coat back for the exchange. I love the coat but the fitting was not right. I know that it was way beyond their 30 day exchange policy but I still tried to contact their customer service. I was so thrilled they honored my exchange, their warehouse is closed at the moment but i'm willing to wait since the winter is over. Really good service!

Thumbnail of user brendanp4
Amanda T. – NorthAware Rep

Hello Jean,

Thanks so much for sharing your feedback.

As soon as our warehouse opens and goes operational (we're close) we will send your products. Thanks for understanding and I can provide updates whenever you need them.

Thumbnail of user janetw74
1 review
12 helpful votes
February 11th, 2017

I ordered a coat in October, due to ship in December. As of mid-January I still had not seen the coat, with several emails from the company saying the shipment had come in and I could expect my order soon. After several phone calls and emails, the company still hasn't refunded my order. Now, the have the nerve to contest with my credit card saying the merchandise was shipped. Save yourself a lot of trouble and buy your coat locally or from a company you trust.

Thumbnail of user brendanp4
Amanda T. – NorthAware Rep

Hello Janet,

Thank you for sharing your experience with North Aware.

We consistently communicated updates with our customers informing them of Kickstarter delays and production delays. The coats were sent.

Thumbnail of user bobk76
1 review
12 helpful votes
May 10th, 2017

The Daily positive (fake) reviews coming in for North Aware are clearly covering for something. - maybe look at their kickstarter page for a better idea of how they conduct business.

Hopefully everyone sees this and stays away, the company is poison, scamming and delaying dozens of customers with no refunds in sight.

Tip for consumers:
Beware fake reviews, question everything.

Thumbnail of user brendanp4
Amanda T. – NorthAware Rep

Hello Bob,

Nobody has been scammed. Refunds have been sent to those who have requested them. Please do not spread untrue information about how we conduct business because you were not happy with your product.

Thumbnail of user janed210
1 review
2 helpful votes
April 29th, 2017

I don't usually write reviews online but my overall experience made me do so. I got my coat from KS last year, there's a little bit delay with the delivery but I was sooooo thrilled when I received my coat! It's the perfect color and style :)

Thumbnail of user brendanp4
Amanda T. – NorthAware Rep

Hello Jane,

Thank you so much for sharing your experiences! We're glad to hear you're happy with the Smart Parka and hope you stay warm for years to come.

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From the business

Home of Smart Parka |? First Winter Coat with Built-in Gloves, Scarf and more.? Raised $3.5 M on Kickstarter

Company Representative

Thumbnail of user brendanp4
Amanda T.

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