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  • HappySmileUK

Overview

HappySmileUK has a rating of 3.41 stars from 191 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with HappySmileUK most frequently mention customer service, mouth trays, and dental products. HappySmileUK ranks 61st among Dental Products sites.

  • Service
    41
  • Value
    40
  • Shipping
    35
  • Returns
    30
  • Quality
    36
See all photos

What reviewers want you to know

Positive highlights

  • I ordered mouth Trays and whitening gels and they are awesome.

Critical highlights

No critical highlights yet

How would you rate HappySmileUK?
Top Positive Review

“Very impressed with the products.”

maggie j.
3/25/16

Have been using happy smiles now for over 9 years. Only company out there who sells professional dental whitening systems. The brand I will only use is Happy Smiles 22% as this gave me incredible whitening results. Have tried Polanight but never works as good as HappySmiles own brand. Delivery always fast takes around 4 days. Good packaging. Communications very good. Would only use these guys as they are very professional.

Top Critical Review

“Id give this company negative stars if possible.”

Torrey H.
2/8/21

I purchased a kids toothbrush through their website, $60 kids toothbrush. One month later I receive a $13 electric toothbrush, a knock off brand from Phillips. Completely different product, and their customer service is non existent. Been trying to contact them about this issue for a week with no response. Save your money and your time.

Reviews (191)

Rating

Timeframe

Other

Reviews that mention popular keywords

mouth trays (15)
Thumbnail of user maggiej9
10 reviews
63 helpful votes
March 25th, 2016

Have been using happy smiles now for over 9 years. Only company out there who sells professional dental whitening systems. The brand I will only use is Happy Smiles 22% as this gave me incredible whitening results. Have tried Polanight but never works as good as HappySmiles own brand. Delivery always fast takes around 4 days. Good packaging. Communications very good. Would only use these guys as they are very professional.

Tip for consumers:
My gel I use is happy smiles 22% works best for me.

Service
Value
Shipping
Returns
Quality
Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

Hello Maggie, Thank you for your feedback. We are pleased that you are so happy. Please feel free to send me a private message if you ever need any product help or support. Kindest regards, Michael HappySmile(UK)

Thumbnail of user torreyh3
1 review
0 helpful votes
February 8th, 2021

I purchased a kids toothbrush through their website, $60 kids toothbrush. One month later I receive a $13 electric toothbrush, a knock off brand from Phillips. Completely different product, and their customer service is non existent. Been trying to contact them about this issue for a week with no response. Save your money and your time.

Products used:
None. They sent me a product that wasn’t even theirs!

Service
Value
Shipping
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Quality
Thumbnail of user heleneh69
1 review
2 helpful votes
July 12th, 2019

Same thing here. I ordered on June 18th and was supposed to receive the package in 5 business days. It never arrived. They responded to my first email with a tracking number that doesn't exist and since have not answered any other mails nor refunded me. I used them in the past with no problem unless they are using the name illegally. Does anyone have a number to contact them. The website only gives an email option.

Thumbnail of user barbarac123
3 reviews
24 helpful votes
September 27th, 2016

The white strips really do work and are easy to use. I started to notice a difference within the first few days of use. My teeth tend to be a bit sensitive but I didn't find these to cause too much discomfort. I think they make a reasonable alternative to an expensive treatment at your dentist's office. I would recommend them.

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

Hya Barbara, Nice to see you like using the strips you purchased. We supply Crest and these are dentist types so offer great results. Thank you for shopping with HappySmile (UK).

Thumbnail of user lisah304
1 review
0 helpful votes
June 15th, 2017

This is weird. I made payment before checking company (school girl error) and immediately checked for confirmation email. Nothing. Called my bank who were going to raise a claim for me. I was going to contact Action Fraud tomorrow when I was off. Then, today, the tooth whitener turns up?
I did send an email to *******@happysmile.com but it was undeliverable?
While thing very odd.

Thumbnail of user angelah67
10 reviews
71 helpful votes
March 29th, 2016

I highly rate this company. I have used themmany times and they sell the same products as my dentist. Saved well over £150 so very happy. Ordered on Tuesday came on the Friday. Prices were brilliant. Products from HappySmile were very easy to use. I had fantastic results. I would tell all my family and friends to order from them. I had a great shopping experience.

Tip for consumers:
The product i used was polanight 22% and this worked great for me.

Service
Value
Shipping
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Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

Hello Angela. Thank you for your review. We are pleased you like our products and services. Thank you for taking the time to leave your feedback and review. Kindest regards, Michael HappySmile(UK)

Thumbnail of user lindae77
1 review
4 helpful votes
March 24th, 2017

I ordered gum trays which were too big so was promised replacements, they didnt arrive. My order for whitening gel took ages to arrive and when it did, it was the the wrong gel, they promised a replacement, it didn't arrive, then I placed a new order, that hasn't arrived either. Their `Customer service` is by `ticket 'only, there is no telephone contact whatsoever. I will not use this company again. Very poor!

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

We would love to help you just send a private message. We had a delay sending out orders due to a server upgrade but service is now restored back to normal. Kind regards Mike.

Thumbnail of user keving116
1 review
20 helpful votes
October 6th, 2016

Initially I was a tad worried that I had been scammed or done out of money, but as soon as I contacted Happy Smile through this site by leaving a review, Michael C got back to me and calmed all my worries.

Very fast and informative responses, understanding and helpful! Michael got onto the case straight away and found out the details of my order and when I could expect it. Absolutely excellent customer service!

Ignore all the bad review of people who are too impatient to wait or cooperate, or who haven't returned their items properly.

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

Hello Kevin, I appreciate your kind words and feedback. I am pleased that I could help you. Kindest regards, Michael (HappySmileUK)

Thumbnail of user paulas82
1 review
5 helpful votes
March 27th, 2017

Order said immediate despatch. Unable email and they have a ticket system for a reply. Tried many times and no response.
But elsewhere. Very unhappy

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

We would love to help you just send a private message. We had a delay sending out orders due to a server upgrade but service is now restored back to normal. Kind regards Mike.

Thumbnail of user kimberlys89
2 reviews
22 helpful votes
October 11th, 2016

Just received my order this morning, couldn't believe it as I only ordered 3 days before!
Fab service highly recommended. Will buy again.

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

Hello Kim, I am very pleased you like our fast speedy delivery and the service from HappySmile. Please do not hesiate to send me a private message via SiteJabber for any product information. I am always here to help customers. Please do feel free to let others know about HappySmile dental products. Thank you Kimberly for leaving your feedback and review. Kindest regards, HappySmile(UK)

Thumbnail of user staceyj17
1 review
39 helpful votes
April 29th, 2016

I ordered Monday and received my order by Friday by recorded delivery, I listened to reviews saying it was a scam so I panicked, Sharon has been so helpful and I feel guilty for listening to anyone else, as I was told unfortunately bad reviews are easier to find than good, please don't be put off by other people's reviews I can honestly say I'm so happy that this site is amazing and customer service is amazing so thank you x

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

Thank you for your review

Thumbnail of user junep23
1 review
0 helpful votes
April 24th, 2017

I too ordered my tooth whitening on 23rd March - it is now 24th April and although a return email stating shipment had taken place on 23rd March still nothing has arrived. I have sent in so many tickets asking for an update that I have lost count. The telephone number on the website is unobtainable and leaves me no other alternative than to contact PayPal and request a refund.

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

We would love to help you just send a private message. We had a delay sending out orders due to a server upgrade but service is now restored back to normal. Kind regards Mike.

Thumbnail of user charlottei1
1 review
5 helpful votes
March 24th, 2017

Ordered over 10 days ago, received an email saying it had been sent out Royal Mail 1st class recorded. Have not received the order or received any response from the company despite multiple attempts to contact them.

AVOID.

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

We would love to help you just send a private message. We had a delay sending out orders due to a server upgrade but service is now restored back to normal. Kind regards Mike.

Thumbnail of user richardr473
2 reviews
1 helpful vote
October 27th, 2018

It was a good discovery when I first visited HappySmileUK. I needed a tooth filling so I searched on the internet for the dental services and found them. I booked a visit and everything went just fine. Then I had a couple of cleaning and whitening procedures and I'm totally good with this clinic.

Thumbnail of user lisab315
1 review
2 helpful votes
January 14th, 2017

I wanted to write and confirm that my delivery arrived after 8 days of placing the order. I was panicking as I had seen negative reviews after the order was placed and was wondering if it was a fake company. But my concerns have been dismissed as products arrived in great packaging - 100% perfect. I would say please give at least 8-10 days before you start worrying if order is not going to arrive. Many thanks:-)

Thumbnail of user je23744
1 review
4 helpful votes
March 28th, 2017

My previous review re happy smile several weeks ago described my disappointment in not receiving the goods I had ordered. I was also unable to contact them and after leaving 3 tickets received no response. I was therefore extremely surprised recently to receive an email asking if my items had arrived, when I replied no I received a response saying I would receive a full refund within 7 days. At this point I have to say I was still skeptical but have been pleasantly surprised as the money has now appeared back in my account.

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

We would love to help you just send a private message. We had a delay sending out orders due to a server upgrade but service is now restored back to normal. Kind regards Mike.

Thumbnail of user gemmad5
3 reviews
43 helpful votes
September 28th, 2015

I Love HappySmile gels they are so effective at whitening teeth. Very high quality systems and they offer great prices with free delivery. I would give a thousand stars if I could so for now it will just have to be 5. Customer services was also very professional. I would use this company again and would tell all my family and friends to use them too.

Tip for consumers:
The 35% strength worked super fast,

Service
Value
Shipping
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Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

Thank you for your amazing feedback. We are pleased you are happy with HappySmile (UK).

Thumbnail of user shahriarm2
1 review
3 helpful votes
November 24th, 2016

I always like to be sure I'm getting a good value so I researched all the teeth whitening options for trays/whitening. I am super happy with my trays and service from happysmileuk! My order came quickly and the products were easy to take, even though I have an uneven bite. My trays fit perfectly- I really don't think they could have come out better anywhere. I highly recommend this company!

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

Thank you for leaving your review. I see you had super white teeth! Excellent news and so happy for you. Yes we have the lowest prices in the UK. We also include FREE delivery. Kind regards, Michael HappySmile(UK)

Thumbnail of user joec210
2 reviews
3 helpful votes
May 12th, 2017

Having read some of the negative reviews penned in respect of Happysmileuk, i can happily testify that my experience was the complete opposite. My order via the new website was quickly and successfully filled and delivered and the personal friendly and ultra efficient service I received from Sharon in the Customer Service area was exceptional. I will certainly be doing business with them again and would have no hesitation in recommending them to other would be customers

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

Hi Joe, Thank your review. Kind regards Mike

Thumbnail of user elidam1
1 review
17 helpful votes
November 3rd, 2016

The whitening gel product works very nicely. It does make the teeth feel slightly sensitive right after removing the trays from my mouth, but it goes away quickly. A former hygienist told me to stay away from coffee, wine, stain producing foods for the period of time that you are whitening, as the product is designed to make the teeth more porous to work effectively.

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

Yes you must never drink anything like coffee, tea, wine, anything stain causing for upto 2 hours after treatment. Milk or water is fine. Michael

Thumbnail of user jeremiahg15
1 review
18 helpful votes
October 21st, 2016

Amazing customer service! Finished product was delivered in half the estimated time. Mouth tray is perfect fit to my teeth and I couldn't be happier! I would most definitely recommend this company/product/service to friends & family!

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

Thank you for ordering and great to see you are very happy. If you ever need any help then just let me know. Thanks for letting others know about dental services. Kind regards, Michael HappySmile(UK)

Thumbnail of user ritab52
1 review
2 helpful votes
January 11th, 2017

I have used Happy Smile for the past few years - my mum's fault although she paid and extortionate amount of money at the dentist. Sometimes, my delivery has gone a bit off track but it always arrives in the end. If I choose the right lippy - my teeth look event whiter. Overall, I am happy with the service.

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

Hi Rita. Thank you for the feedback. I am always on SiteJabber helping customers. Any questions then just private message me. Michael

Thumbnail of user susanw103
5 reviews
43 helpful votes
April 21st, 2016

This company seems to be the most popular dental company on the web and is so very resectable. I was very very impressed as they are on Twitter. You should look at all the fans they have from celebrities to dental professors! WOW. I was suprised at how popular they are within the dental industry. Check them out on Twitter to see that this company is a massive cooperation. I am very impressed and can not speak more highly of this website. I have not used the products but I will place my order later tonight. Please count me in Happy smiles as I am a big fan on Twitter of yours. You people are wonderful.

Tip for consumers:
See them on www.twitter.com/happysmileuk

Service
Value
Shipping
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Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

Hi Susan. Thank you for the lovely feedback. Thank you for following us. We love our fans!

Thumbnail of user sophieh22
5 reviews
35 helpful votes
April 25th, 2016

I placed my order and it took 3 days. The order was sent by recorded delivery, The site looks abit out of date but do not let this put you off as the products and service is good. I would use them again and I am very satisfied, They do not have a phone number but they have a ticket system and are popular on social media so can be contatced online. I do not have anything negative to say as my order was complete and the goods delivered on time. Hope this helps with anyone thinking of ordering.

Tip for consumers:
Good site had no problems

Service
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Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

Hi Sophie. Thank you for your review. We will be updating our site very soon. We value your feedback. We listen to customers and will always make sure you have a wonderful shopping experience.

Thumbnail of user dawynj
5 reviews
47 helpful votes
July 16th, 2015

I had been paying so much money but this happy smile is fantastic. The site was very easy to navigate and the staff were so professional. I just wished I had found it soomer. Delivery was so speedy. I did read some comments about mixed up products but people often get kickers in a twist. I would highly reccomend this site for tooth whitening and they are so much cheaper than my dentist in sussex.

Tip for consumers:
I used 16% that worked fine for me.

Service
Value
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From the business

Business History

UPDATED MAY 2016

HappySmile is the leading UK tooth whitening brand. Established in 2003 we have been online for over 13 years. We are the only UK tooth whitening brand that is dentist approved and scientifically tested.

If you have been to the dentist and have not had the HappySmile brand then you have not had the OFFICIAL patient brand that is clinically tested. You can see PROOF online that HappySmile is the only TESTED UK brand. Please copy and paste this URL that is on a government medical webpage: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4253113/ You can see that these scientific dental studies prove we are the only UK tested brand.

You can ALSO visit www.twitter.com/happysmileuk to see that thousands of dentists follow us on Twitter and use our dental products as we are the largest dental community on social media. Our fans also include TOP UK dental professors and famous celebrities.

Our Tooth Whitening Products are:
TESTED
FREE FROM SENSITIVITY
PROVEN TO WORK
DENTIST APPROVED.

We are the largest tooth whitening supplier in the UK.

You will NOT find a better brand than HappySmile. We are TESTED, PROVEN TO WORK SCIENTIFICALLY!

We also make advanced custom fit dental trays that are highly popular. Unlike other dental labs we supply 2mm with important seals and reservoirs. You MUST have reservoirs for best results.

You can order all our dental products from our dental shop online. We include FREE worldwide delivery.

If you are looking for reviews then try reading scientific facts here>>> http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4253113/ and visit our Twitter page to see that we are the most popular dental community on social media. www.twitter.com/happysmileuk

These are FAMOUS celebrities who follow HappySmile on Twitter:
https://twitter.com/Happysmileuk/lists/famous-fans-happysmile-uk/members

This link is for TOP UK Professor fans who follow HappySmile on Twitter:
https://twitter.com/Happysmileuk/lists/professor-fans/members

We do not have a list all the UK dentists who are fans as we have thousands!

These are the UK charities that we donate to:
Tree of Hope
Oral Health Foundation

HappySmile Clinical Dental Product Studies:
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4253113/

We are the only UK tooth whitening brand that is tested and clinically proven. No other brand of tooth whitening in the UK is tested. We are very proud to be the most popular brand. Please feel free to ask for a FREE dental sample. You are happy to try before you buy.

Please keep SAFE when using tooth whitening products. HappySmile is the ONLY UK trusted brand that has been scientifically tested. This web link is PROOF that HappySmile is the OFFICIAL UK Dentist/Patient brand... You can see for yourself here just copy and paste the link> http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4253113/

We are also listed in the European Journal of Dentistry (You are only listed in this dentist journal if you are the leading dentist brand). You can see for yourself here just copy and paste the link> http://www.eurjdent.com/article.asp?issn=1305-7456;year=2014;volume=8;issue=4;spage=538;epage=545;aulast=Peskersoy

HappySmile Guarantee:
Our tooth whitening products are PROVEN by science to whiten your teeth. We are the most popular UK tooth whitening brand. The reason you are reading this is because you have heard about our high quality dental products. If you are looking for reviews then visit the web links above or visit our dental community on Twitter! We guarantee all our dental services. If any dental order is lost in the post then do not panic as we will replace it free of charge. Please always allow time for delivery. All dental orders are shipped by Royal Mail 1st class recorded delivery. If you are not in then you will of been left a calling card. You should always ask your Royal Mail local sorting/delivery office for your order incase you were not in to sign for your dental order. If you need us to give you a tracking number then please contact customer support and submit us a ticket. You can submit a ticket by copying and paste the following link: http://www.dentalsupplyglobal.com (Please do not send in duplicate tickets).

We have AMAZING customer services that are very professional that love to help customers! This is an audio testimonial from HEARTFM Scotland Radio (Copy and paste the link into your browser to listen to the radio audio clip) http://picosong.com/gTKC/

Thank you for reading about HappySmile and we look forward to sending your dental order. Please tell all your family and friends about us, so they too can order official scientifically tested dentist approved tooth whitening products. Nothing works better than HappySmile when whitening your teeth the professional way!

Company Representative

Thumbnail of user mikec101
Michael C.
Mr Mike Cohen (CEO)
UPDATED MAY 2016

HappySmile is the leading UK tooth whitening brand. Established in 2003 we have been online for over 13 years. We are the only UK tooth whitening brand that is dentist approved and scientifically tested.

If you have been to the dentist and have not had the HappySmile brand then you have not had the OFFICIAL patient brand that is clinically tested. You can see PROOF online that HappySmile is the only TESTED UK brand. Please copy and paste this URL that is on a government medical webpage: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4253113/ You can see that these scientific dental studies prove we are the only UK tested brand.

You can ALSO visit www.twitter.com/happysmileuk to see that thousands of dentists follow us on Twitter and use our dental products as we are the largest dental community on social media. Our fans also include TOP UK dental professors and famous celebrities.

Our Tooth Whitening Products are:
TESTED
FREE FROM SENSITIVITY
PROVEN TO WORK
DENTIST APPROVED.

We are the largest tooth whitening supplier in the UK.

You will NOT find a better brand than HappySmile. We are TESTED, PROVEN TO WORK SCIENTIFICALLY!

We also make advanced custom fit dental trays that are highly popular. Unlike other dental labs we supply 2mm with important seals and reservoirs. You MUST have reservoirs for best results.

You can order all our dental products from our dental shop online. We include FREE worldwide delivery.

If you are looking for reviews then try reading scientific facts here>>> http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4253113/ and visit our Twitter page to see that we are the most popular dental community on social media. www.twitter.com/happysmileuk

These are FAMOUS celebrities who follow HappySmile on Twitter:
https://twitter.com/Happysmileuk/lists/famous-fans-happysmile-uk/members

This link is for TOP UK Professor fans who follow HappySmile on Twitter:
https://twitter.com/Happysmileuk/lists/professor-fans/members

We do not have a list all the UK dentists who are fans as we have thousands!

These are the UK charities that we donate to:
Tree of Hope
Oral Health Foundation

HappySmile Clinical Dental Product Studies:
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4253113/

We are the only UK tooth whitening brand that is tested and clinically proven. No other brand of tooth whitening in the UK is tested. We are very proud to be the most popular brand. Please feel free to ask for a FREE dental sample. You are happy to try before you buy.

Please keep SAFE when using tooth whitening products. HappySmile is the ONLY UK trusted brand that has been scientifically tested. This web link is PROOF that HappySmile is the OFFICIAL UK Dentist/Patient brand... You can see for yourself here just copy and paste the link> http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4253113/

We are also listed in the European Journal of Dentistry (You are only listed in this dentist journal if you are the leading dentist brand). You can see for yourself here just copy and paste the link> http://www.eurjdent.com/article.asp?issn=1305-7456;year=2014;volume=8;issue=4;spage=538;epage=545;aulast=Peskersoy

HappySmile Guarantee:
Our tooth whitening products are PROVEN by science to whiten your teeth. We are the most popular UK tooth whitening brand. The reason you are reading this is because you have heard about our high quality dental products. If you are looking for reviews then visit the web links above or visit our dental community on Twitter! We guarantee all our dental services. If any dental order is lost in the post then do not panic as we will replace it free of charge. Please always allow time for delivery. All dental orders are shipped by Royal Mail 1st class recorded delivery. If you are not in then you will of been left a calling card. You should always ask your Royal Mail local sorting/delivery office for your order incase you were not in to sign for your dental order. If you need us to give you a tracking number then please contact customer support and submit us a ticket. You can submit a ticket by copying and paste the following link: http://www.dentalsupplyglobal.com (Please do not send in duplicate tickets).

We have AMAZING customer services that are very professional that love to help customers! This is an audio testimonial from HEARTFM Scotland Radio (Copy and paste the link into your browser to listen to the radio audio clip) http://picosong.com/gTKC/

Thank you for reading about HappySmile and we look forward to sending your dental order. Please tell all your family and friends about us, so they too can order official scientifically tested dentist approved tooth whitening products. Nothing works better than HappySmile when whitening your teeth the professional way!

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