• Fresh Direct

Fresh Direct

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Overview

Fresh Direct has a rating of 2.18 stars from 74 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about Fresh Direct most frequently mention customer service problems. Fresh Direct ranks 106th among Meal Delivery sites.

  • Service
    12
  • Value
    12
  • Shipping
    11
  • Returns
    8
  • Quality
    12
Positive reviews (last 12 months): 0%
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Negative
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What reviewers want you to know

Positive highlights

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Critical highlights

  • THE AM EX CUSTOMER SERVICE NUMBER GIVEN TO THE REP IS: 1.866.207.7970.
How would you rate Fresh Direct?
Top Positive Review

“Fresh direct stands by their promise "Fresh"”

Cristian M.
6/14/22

I had an order with Fresh direct and I ordered 8 boxes of milk. I didn't check the expiration date and 10 days later the milk tasked bad, it expired 10 days later. I contacted the customer service and they worked out with me very nice, I received credit and will order again. I recommend this company without any reserve. Thank you!

Top Critical Review

“Prepared Foods Are Dangerous!”

David R.
12/12/23

Fresh Direct prepared foods are dangerous to consumers. Sulfites are not listed in product information. While Fresh Direct informs buyers that their kitchen uses shellfish, nuts, and other highly allergic ingredients, Fresh Direct no longer lists sulfites in the product information tab.They used to provide that information My family had a reaction to the chicken salad because it has sulfites. I wouldn't recommend the product anyway since it was so salty it not fit for human consumption.

Reviews (74)

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Reviews that mention popular keywords

customer service (11)
Thumbnail of user davidr448
7 reviews
16 helpful votes
December 12th, 2023

Fresh Direct prepared foods are dangerous to consumers. Sulfites are not listed in product information. While Fresh Direct informs buyers that their kitchen uses shellfish, nuts, and other highly allergic ingredients, Fresh Direct no longer lists sulfites in the product information tab.They used to provide that information
My family had a reaction to the chicken salad because it has sulfites. I wouldn't recommend the product anyway since it was so salty it not fit for human consumption.

Thumbnail of user gokercaglarr
1 review
0 helpful votes
January 16th, 2024

They charge you more after the products are delivered without notifying you at checkout. They don't take returns on their products and they don't help.

Thumbnail of user bens435
2 reviews
19 helpful votes
January 4th, 2020

I placed my first order, and they screwed it up. I spent 1 hour 20 mins on the phone with an offshore idiot who told me my options, none of which were helpful. I closed my account immediately and wont be back. The whole experience was unpleasant, the website poor and the customer service didn't give me any options which helped me at all. If you want a stressful experience I suggest you try shopping here.

Thumbnail of user nickyz1
1 review
13 helpful votes
January 31st, 2021
Verified purchase

Waited for my grocery order that was supposed to arrive by 9 am all day. Nothing. Tried to get into my account multiple times and couldn't. Took me 6 hours to get someone on the line to help me only to tell me that me account had been deactivated, and they didn't know why. So no groceries and I'm out $180. The guy couldn't give me a reason as to why it was deactivated. He didn't know, just said to get my bank on the line. Unbelievable. I don't know if I'll get my money back. Use a different grocery service.

Service
Value
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Thumbnail of user crissil
1 review
0 helpful votes
May 27th, 2022

I will like to take the time to applaud one of your drivers Mr. Parsons.
As always your driver is always well respected with such an outgoing attitude and care about the customer deliveries. We appreciate all the effort that your drivers provides for us.

Thumbnail of user margots31
2 reviews
5 helpful votes
May 19th, 2022

Despite clear delivery window and instructions not to deliver outside that window, drivers show up whenever they want. I have repeatedly had groceries delivered at 7 am while I reserved 10-12. Food sits out and I spoiled. This business has lost its way with the employees doing what works for them, not for the customer.

Thumbnail of user tonyl809
1 review
3 helpful votes
February 26th, 2022

I set up an account and used a coupon. After that, the choices shown up as sale items are limited and some are more pricey when compared to my searches from another browser without signing in. There were 8 items on sale in meat and seafood compared to 19 items when not signed in (and only 4 items in seafood when signed in compared to 14 if not signed in). The delivery was great (during Delivery Pass free trial). Food was fine. That's why I gave 2 stars for them.

Tip for consumers:
Shop only if there is a good coupon. Otherwise, too expensive.

Products used:
Meat and seafood

Service
Value
Shipping
Quality
Thumbnail of user howardb430
1 review
0 helpful votes
April 16th, 2023

Terrible service and customer care. Terrible service and customer care
Terrible service and customer care. Terrible service and customer care

Thumbnail of user kates574
1 review
1 helpful vote
August 28th, 2022
Verified purchase

Ordered first time and it was late delivery and half of my order was missing. The bags came full of dirty I need to clean my floor.

Products used:
Food

Service
Value
Shipping
Returns
Quality
Thumbnail of user patriciah2395
1 review
2 helpful votes
April 12th, 2022

The food and the delivery have generally been ok but the website is dysfunctional. It "hangs" or freezes, no matter the browser. You would think this would be a priority to them. The point of my ordering from Fresh Direct is to save time but at this point, it is probably faster to just walk over to the local grocery store rather than waiting for the frozen screen to load. This is an ONLINE service when the ONLINE part doesn't work.

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Value
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Thumbnail of user abbyf31
21 reviews
38 helpful votes
August 6th, 2022
• Updated review

Fresh Direct, now owned by Ahold Delhaize (& partners, owners of sister site Stop and Shop) lost some indie appeal and products I've enjoyed for quite some time. Some products, formerly made by Fresh Direct, have been farmed out to other companies. The replacement products are not as tasty as the original product were. I've also discovered that products readily available for the consumers residing in upscale areas in Connecticut, for example, are denied to customers residing in Queens, NY. My product requests are now ignored. One particular complaint I made - regarding the company's placement of Reveal, a cat food SUPPLEMENT (which should not be considered part of a cats regular diet) is listed in the cat food section. Despite my providing Fresh Direct's management with proof that this product is missing key nutrients/minerals needed for a cat's health (that commercial cat food includes) the company refuses to place this product in the supplemental section of pet products. Still, there's a massive amount of selection of pantry and gourmet items, meats, fish, frozen, breads, and dairy. I've been a customer for more than 15 years and will continue to use their service.

Service
Value
Returns
Quality
Impossible To Get A Delivery Slot Despite Trying Over 100 Tries in 5 Days
April 11th, 2020
• Previous review

The pandemic crisis forever changed the way we live, I understand. Many supplies and food items are scarce and demand is high. What I can't understand is my extremely determined, over-the-top, number of attempts to get a delivery slot on the Fresh Direct schedule and failing completely. I started 5 days ago with a full shopping cart; made the first attempt some time in the afternoon. Sold out. Tried again after midnight. A day was added to the schedule, but it was sold out. I then visited every hour on the hour until I saw another day was added, but sold out. Day Three - Four: Made one attempt ever minute, clearing my cache after each time, until midnight passed, another day added, and was sold out. What technology is available to grab a delivery slot? Apparently there are others just like me who are trying to score a slot. Day 5: Started my efforts at 11:50 pm and made 3 attempts per minute. Couldn't get into the grid between 12:01 AM - 12:05 AM. When I got back in, another day was added and it was sold out. I must go with the belief that there are people much needier than I, who can't get outside to a market of any kind, who must use efforts much superior to my own and have succeeded to score a delivery slot. For me, it was, of course, sold out. Either it was that scenerio or somethings up with Fresh Direct on the inside. Has securing a delivery slot at an online market replaced trying to score a pair of seats for a Beyonce concert and giving up after you lined up three cell phones and a land line at start attempts 8 minutes before tix go on sale, and frantically punch in the call redial on every phone every 10 seconds, only to discover at 1 minute past the hour, it's all sold out. At least you know that the tix went to a ticket reseller where starting prices begin at $200 above the price you could've paid if you scored a pair of tickets the legit way. Here, it's the same, except there's no delivery slot reseller available.

Impossible To Get A Delvery Slot Despite Over 100 Tries in 5 Days
February 5th, 2020
• Previous review

The pandemic crisis forever changed the way we live, I understand. Many supplies and food items are scarce and demand is high. What I can't understand is my extremely determined, over-the-top, number of attempts to get a delivery slot on the Fresh Direct schedule and failing completely. I started 6 days ago with a full shopping cart; made the first attempt some time in the afternoon. Sold out. Tried again after midnight. A day was added to the schedule, but it was sold out. I then visited every hour on the hour until I saw another day was added, but sold out. Day Three - Four: Made one attempt ever minute, clearing my cache after each time, until midnight passed, another day added, and was sold out. What technology is available to grab a delivery slot? Apparently there are others just like me who are trying to score a slot. Day 5: Started my efforts at 11:50 pm and made 3 attempts per minute. Couldn't get into the grid between 12:01 AM - 12:05 AM. When I got back in, another day was added and it was sold out. I must go with the belief that there are people much needier than I, who can't get outside to a market of any kind, who must use efforts much superior to my own and have succeeded to score a delivery slot. For me, it was, of course, sold out. Either it was that scenerio or somethings up with Fresh Direct on the inside. Has securing a delivery slot at an online market replace trying to score a pair of seats for a Beyonce concert and giving up after you lined up three cell phones and a land line at start attempts 8 minutes before tix go on sale, and frantically punch in the call redial on every phone every 10 seconds, only to discover at 1 minute past the hour, it's all sold out. At least you know that the tix went to a ticket reseller where starting prices begin at $200 above the price you could've paid if you scored a pair of tickets the legit way. Here, it's the same, except there's no delivery slot reseller available.

Thumbnail of user srimantar
1 review
14 helpful votes
March 26th, 2020

No time-slots available forever. Page showing error or soldout. Freshdirect should give out better error message. The present way is frustrating. Just don't give option to shop then.

Thumbnail of user bernicet6
26 reviews
95 helpful votes
June 9th, 2021

I recently suffered a back injury making it difficult to shop. Fresh Direct was perfect for me. Their prices, for what I generally shop for, was the same as the grocery stores in my area. But best of all they delivered right to my door with several different delivery times.

Tip for consumers:
There is free shipping with $50 purchase. There appears to be several complaints against this company. So far I have no problem with them. Their food quality is great, and their prices, especially when used with the $ 50 free shipping, is very good.

Products used:
Food.

Service
Value
Shipping
Quality
Thumbnail of user franks627
3 reviews
9 helpful votes
May 16th, 2020

Used Fresh Direct 1 Time, so far the produce, meat, and fish were fresh.

The only thing I don't like is the fact that there are no dollar amounts on the labels, of the meats, fish, etc., only the weight of the item.

Anyone can change the weight of a item, unless you have a scale at home, how can you check if the weight matches the price, you can't., you have to trust them?

Anyway lets see what happens the second time around!

Thumbnail of user marykayg6
1 review
0 helpful votes
April 28th, 2023

Be aware that just by going on this website and signing up even before placing an order you will automatically be signed up for a subscription service! I went to the website on Tuesday, decided there was nothing I would like to order and went out of the website. The following day I saw a charge for over $67 on my credit card. I immediately called Fresh Direct *******663). They said they could not cancel "my" order as my order would be delivered in fewer than 5 days and they needed 5 days notice to cancel an order. I explained I never placed an order. They said their terms and conditions State that by signing up I was automatically going to receive an order. The order is to be delivered Sunday. I told them I'm not going to be home. They didn't care! Besides, I argued that if the order is supposed to be "fresh", how could they not cancel it? Unbelievable! DO NOT ORDER FROM THIS COMPANY! I am disputing the charge through my credit card.

Tip for consumers:
Terrible company

Products used:
None

Service
Value
Shipping
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Thumbnail of user cristianm95
1 review
0 helpful votes
June 14th, 2022
Verified purchase

I had an order with Fresh direct and I ordered 8 boxes of milk. I didn't check the expiration date and 10 days later the milk tasked bad, it expired 10 days later. I contacted the customer service and they worked out with me very nice, I received credit and will order again. I recommend this company without any reserve. Thank you!

Tip for consumers:
A company that care for its clients.

Products used:
I used everything except the milk which expired so I received credit for it

Service
Value
Shipping
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Thumbnail of user patriciac2397
1 review
5 helpful votes
December 23rd, 2021

Thought it was only me but I noticed that the "fresh" seafood I always order from them smell funky after cooking especially the shrimp. I think it's the fourth consecutive time. I had no problem with my first few orders until the first occurrence. Their customer support was also unresponsive.

Service
Value
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Thumbnail of user stephanies4
22 reviews
81 helpful votes
January 19th, 2012

Great site to order groceries from home. Easy to use, though prices are slightly higher and you won't find much bargain brands in their inventory. This site is made for convenience not so much saving money IMHO. I like it though, and use over and over. Food is good quality but I've had some issues with produce not being consistently good quality every time, but they are accommodating if you contact their customer service. They also have an app which is pretty good.

Thumbnail of user robl298
20 reviews
30 helpful votes
November 21st, 2020

Wow, I tried yet again to place an order and this time the website froze and crashed. They simply do not have the capacity to be a business anyone can patronize. Last straw and last time I try to use them. No idea whose running the company but they're absolutely clueless! Bye Felicia!

2nd review:
I get a "come back" offer in the mail, $50 off an order of $99 or more for the account holder at my address (which is obviously me). So, I spend about 15 minutes shopping only to find out the code won't work.

Horrible company.

Original review: Let's look at this from a business perspective, if you can't deliver to me in a timely manner (or at all), you clearly don't have your stuff together and you don't deserve my business, and this is where they consistently fall short compared to the competition.

They used to be my go to grocery delivery service until there have been zero delivery dates are available, and you find this out after you load up your cart and waste time.

For instance I filled my cart today for Thanksgiving preparation, go to select delivery dates and... nothing. But, I go to Amazon Fresh and boom, same day delivery (and saved $20 on the same order minus the breadcrumbs). Whole Foods? Same thing, I always get same day or next day delivery, even during the height of the toilet paper phase of the pandemic.

Fresh Direct needs better leadership and it could be awesome!

Tip for consumers:
Don't bother, use Instacart, Amazon Fresh, Target's same day delivery, etc., all much better options.

Products used:
None, they suck.

Thumbnail of user conorc18
1 review
10 helpful votes
May 9th, 2020

Unlike so many other providers, you can not change your order or add missing items. I had to cancel my order 12 hours before delivery and they charged 100% of the perishables and 25% of the non perishables! This company is anti-consumer and a disgrace.

Thumbnail of user petert60
4 reviews
15 helpful votes
November 2nd, 2014

Beautiful website, convenient service. Just a bit over priced. You pay for convenience, just a bit more than I would prefer.

Thumbnail of user midtownp3
1 review
0 helpful votes
July 10th, 2022
Verified purchase

We just did our first order to try out the service. It came quickly, every item was correct, the little fresh produce we got was in perfect condition. Definitely we are going to try this again

Products used:
All

Service
Value
Shipping
Quality
Thumbnail of user larai7
Eric N.
1 review
0 helpful votes
October 3rd, 2020

I have ordered a lot of food from them but their beef bolognese lasanga is the best ever! For $10, it is pretty worth it. It's cheesy, with different types of cheese on layered with lasanga sheet. The bolognese sauce though, that's one amazing sauce. The meat is really good and I love how thick and saucy it is. I also love their lobster ravioli which is super cheap for $11. The vodka sauce is the best in this dish with delicious chunks of meat!

Thumbnail of user melissal30
5 reviews
17 helpful votes
August 20th, 2014

Good collection, fair prices, fast delivery. They really have this thing gamed. I am confident there can be some problems with missed orders or other issues but each time we have ordered we got the whole thing on time and packed well. But some time they add a large fee to their already pricey product.

Thumbnail of user christinat258
1 review
8 helpful votes
December 24th, 2020

I tried to purchase a gift card for someone for Christmas, fill everything out and get to the payment page - put in my info and press submit... and not brought to the confirmation page. Press submit again, sure enough - not brought to the confirmation page again. Take a look at my bank statement and charged $100... with no gift card in hand. The kicker - I call FD and they say I never placed any order... and to call my bank to resolve the problem... never using FD again.

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FreshDirect makes online grocery shopping and delivery fast and easy. Find fresh, high quality food and meals, plus all your supermarket brand favorites.

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2.2
74 reviews
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