• WowAfrican

WowAfrican

Overview

WowAfrican has a rating of 2 stars from 66 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about WowAfrican most frequently mention customer service, full lace, and virgin hair problems. WowAfrican ranks 184th among Hair Extensions sites.

  • Service
    12
  • Value
    12
  • Shipping
    12
  • Returns
    11
  • Quality
    11

This company does not typically respond to reviews

Positive reviews (last 12 months): 0%
Positive
0
Neutral
0
Negative
3
15
See all photos

What reviewers want you to know

Positive highlights

No positive highlights yet

Critical highlights

  • I saw the YouTube video and the hair looked gorgeous.
  • More like wow another China wig store that think Black people are stupid so they exploit us.
How would you rate WowAfrican?
Top Positive Review

“Update review: Good quality hair”

GRISELIS M.
12/21/19

As a first time buyer I'm satisfied with the wig. Maybe too much hair density for my head size. But overall good. I'm buying another one soon. Good customer service.

Top Critical Review

“They won't add my review to their site”

Anne W.
11/2/23

I originally submitted a review to their site, but they haven't approved/posted it and it's been weeks. Beware that they pick and choose which reviews to show. I ordered a reddish-brown body wave HD wig. The cap construction, lace, and sizing were good. I'd say about 70-80% of the knots were successfully bleached. However, the hair quality is not good enough to justify the price. It is dry, making it prone to frizz and tangling. It also sheds more than any other wig I've had, especially around the edges. Every time I wash it, chunks of hair fall out. I hoped this wig would last a long time, but I feel that its longevity will be short. Overall, I do not recommend this company.

Reviews (66)

Rating

Timeframe

Other

Reviews that mention popular keywords

hair (43) wig (41) customer service (7) 6 months (3)
Thumbnail of user angelh355
1 review
1 helpful vote
February 19th, 2024

I am writing to formally complain and warn other consumers about the subpar quality and deceptive practices of Wow African Wigs. My experience with Wow African has been nothing short of disappointing and frustrating, and I feel compelled to share my story to prevent others from falling victim to their unethical business practices.

After reading numerous negative reviews on platforms such as the Better Business Bureau and Trustpilot, I decided to reach out to Wow African before I even received the wig I had ordered. Despite not providing a specific reason at that time, I informed them that I would be returning the unit. However, upon receiving the wig, I was initially impressed by its beauty and considered keeping it.

Unfortunately, my initial positive impression quickly turned sour when I discovered significant issues with the wig. Despite the description stating that the knots were bleached, I found that only the parting area was bleached on the 13x4 unit. Furthermore, within just two weeks of wearing the wig, the hair went from soft and manageable to matted and shedding excessively, resembling wool rather than quality human hair.

As a result of these issues, I can no longer wear the wig as it looks unkempt and unmanageable. Throughout my interactions with Wow African, I experienced attempts at gaslighting and poor customer service, leading me to seek a refund through Afterpay, which unfortunately was denied.

I urge other consumers to be cautious and avoid purchasing from Wow African. The glowing reviews from influencers on platforms like YouTube, Instagram, and TikTok are misleading and do not reflect the poor quality and deceptive practices of this company. Save yourself the money, time, and frustration by steering clear of Wow African.

I have attached some of the email correspondences between Wow African and myself to provide further context to my complaint. I hope that by sharing my experience, I can help prevent others from being misled and disappointed by this company.

Tip for consumers:
All of the reviews on wowafrican.com are fake, all of the influencers are getting paid to provide false advertisement. Do NOT buy from wowafrica.com

Products used:
Wig

Service
Value
Shipping
Returns
Quality
Thumbnail of user britef
12 reviews
50 helpful votes
January 2nd, 2017

I've purchased four units; two Brazilian silky straight, a silk top and now a remy lace front. I found the cap construction for the remy lace wig was the best out of all the units and had a more realistic look to it. Their Brazilian hair last about 6 months before you need a new unit. You'll start experiencing shedding around this time. Also the construction of the cap needs work. The remy hair which was my favorite tangled at the nape. It's a hit or miss with this company. Im in the process of looking for a new vendor or just making my own wig. Hope this helped.

Thumbnail of user maksa5
1 review
4 helpful votes
September 5th, 2023

I wish I could give this company 0 stars. They sent me TRASH HAIR. Used it once and the hair in the front came out in CLUMPS. 354 USD gone down the drain. That's what I get for believing the sponsored reviews. I tried to get a refund through paypal and they asked me to send back the wig (I have to pay for shipping) in the same condition as it was when I received it. OBVIOUSLY IT'S NOT IN THE SAME CONDITION AS THE HAIR SHEDS LIKE CRAZY AND CAME OUT IN CLUMPS WHEN BRUSHING THROUGH IT. I'm so sick of these wig companies scamming people. I refuse to buy another wig. I'll just rock braids and my own natural hair from now on. I'll never make that mistake again. PLEASE, PLEASE DO NOT, I REPEAT, DO NO SPEND YOUR HARD EARNED MONEY ON THIS COMPANY'S "HUMAN HAIR." They are scammers and liars and they know full well that they're not selling 100% human hair as advertised. Wowafrican, I know y'all are gonna ask me for the transaction number so here it is: **************947.

I'm going to tell my cousin who has over 300k followers on IG to post about this experience. People need to know that your company is an absolute scam. I'll do my best to make sure that everyone I know avoids your company like the plague.

THEY ALSO DELETED OR UNCLAIMED THEIR PREVIOUS TRUSTPILOT PAGE BECAUSE OF ALL OF THE NEGATIVE REVIEWS. TRASH COMPANY. AVOID!

Products used:
Wig

Service
Value
Shipping
Returns
Quality
Thumbnail of user mm772
1 review
11 helpful votes
October 30th, 2019

My daughter purchased a Wow African wig for my retirement in 2017. Since then I've had it washed and styled about 4 times and it's still in fantastic condition. I love it! This is just 2 styles.

Thumbnail of user dianes1182
1 review
17 helpful votes
February 5th, 2021

I ordered a wig with bleached knots and received one with half orange and half unbleached knots. Customer service was rude and unhelpful and I ended up paying a fee to return it. They also do not post negative reviews on their site.

Tip for consumers:
Don't!

Products used:
13X6in Thick Density Silky Straight Lace Front Human Virgin Wig[HW01]

Service
Value
Shipping
Returns
Quality
Thumbnail of user deeg140
1 review
5 helpful votes
December 8th, 2021
Verified purchase

Do not order from them. EXPENSIVE but poor quality. My wig is matted/sheds so bad! They don't care!

Tip for consumers:
Don’t waste your money

Products used:
Human hair wig

Service
Value
Shipping
Returns
Quality
Thumbnail of user trisses
1 review
26 helpful votes
December 10th, 2020

I received my wig very quickly as usual and the quality of the hair was decent but as soon as I tried to fit the wig on my hairline, the lace on the left side ripped down the side! I immediately contacted customer service and while they were kind at first, it soon because clear that I wasn't going to get any kind of replacement or refund. I even sent pictures and a video as requested. I was told to try and cut the lace to make the sides more even. But when I did that, it took off more lace than I wanted and the wig was even more useless! I went back and forth emailing with them and was only told to try and fix the problem myself. I was told to "send a picture after you repair it" so they could potentially "ask the production company for a solution". The problem is the production! I would be happy with a replacement wig but I couldn't even get that. I basically paid for a wig I can't use and customer service was a joke. I've had good experiences with this company in the past but this experience has soured me on them for good.

Thumbnail of user annew82
2 reviews
2 helpful votes
November 2nd, 2023

I originally submitted a review to their site, but they haven't approved/posted it and it's been weeks. Beware that they pick and choose which reviews to show.

I ordered a reddish-brown body wave HD wig. The cap construction, lace, and sizing were good. I'd say about 70-80% of the knots were successfully bleached. However, the hair quality is not good enough to justify the price. It is dry, making it prone to frizz and tangling. It also sheds more than any other wig I've had, especially around the edges. Every time I wash it, chunks of hair fall out. I hoped this wig would last a long time, but I feel that its longevity will be short. Overall, I do not recommend this company.

Thumbnail of user sashaj15
1 review
25 helpful votes
May 13th, 2018

I ordered my wig in the beginning of April (it has now been a month and a half.) When I was ordering the wig it did say 30 days for customizing but at this point it's just been way too long. I emailed them and they said it would be ready on June 6. Thats nearly two complete months to make a wig? Really? That doesn't even include shipping times. I wanted to wear the wig for a family event and its not going to be ready in time because this company is so slow

Thumbnail of user seanw28
sean w. – WowAfrican Rep

Hi Sasha, so sorry to hear that. Bec our factory didn't work on weekends, the 30 days is working days. Since the wig is made by hand. To make sure hair quality, it needs to take more time to process. Hope you understand that. Could you pls tell me your order No.? We will check the shipping date for you and reply you by email later :)

Thumbnail of user griselism
1 review
7 helpful votes
December 21st, 2019

As a first time buyer I'm satisfied with the wig. Maybe too much hair density for my head size. But overall good. I'm buying another one soon. Good customer service.

Thumbnail of user evaw91
3 reviews
0 helpful votes
April 22nd, 2020

Hair is soft and no shedding. Usually wigs make my head itch but this one is sooooo comfortable. Absolutely worth the buy!

Thumbnail of user martinep4
2 reviews
21 helpful votes
March 10th, 2019

I purchased a wig from Wowafrican about 5 years ago. That wig held up for about 3 years. I washed styled and colored it repeatedly. There was some shedding but nothing drastic. NOW... a month ago I purchased a silk based closure and 2 bundles from them. BIG MISTAKE! The hair shed soo badly! There is hair everywhere in my house and I only had the sew in for 2 1/2 weeks. The closure basically went bald. There were huge embarrassing patches of baldness in it due to all of the shedding. They used to have quality products but not anymore. For a page with 100k followers they're a little light on the comments under their pictures and some pictures even have the comments turned off. That's a huge red flag.

Thumbnail of user seanw28
sean w. – WowAfrican Rep

Hi Martine, I'm really sorry about the issue you encountered. May I have your order No. For further assistance?

Thumbnail of user taneshad2
1 review
13 helpful votes
September 20th, 2020

I prefer silky straight hair and I purchased there reasonably priced Indian hair and it tangles and sheds terribly. I bought there premium Brazilian silky straight hair and while it's much better quality, for the high price, the amount of hair on the weft is despicable (what I mean is if you normally need 4 packs for a full sew in, you'll need at least 6 packs of their premium hair... it gets expensive). I used to purchase from them all the time in 2016/2017 but there prices have skyrocketed while there products are worse than before.

Thumbnail of user lizc158
1 review
0 helpful votes
April 25th, 2020

I have ordered 3 wigs from WowAfrican. In 2017, 2018 and 2019 respectively. The quality of the hair in all 3 wigs was superb. The first 2 wigs were ordered from the overseas store and fit perfectly.
The third wig in 2019 was ordered from the U.S. store in California. The cap on the US wig was too small, although I kept it anyway. I did not order a specific size from the overseas store.
Are the wigs in the US store a different quality/

Thumbnail of user jennyr135
5 reviews
5 helpful votes
November 21st, 2019

This wig is absolutely AMAZING! This was my 1st wig by this company but I will be ordering more! The hair is super soft & looks & feels like your real hair very easy to maintain. It has barely shed any hairs at all. 5 stars isn't enough.

Thumbnail of user devaw
3 reviews
18 helpful votes
November 28th, 2019

The quality of the hair is amazing. I can admit my head is on the large size & was impressed that the cap fit. I will recommend it to others and I will buy again!

Thumbnail of user kiarram
1 review
23 helpful votes
July 5th, 2018

I ordered a full lace curly wig, it did come on time, but the carrier put it on top of my back porch table (and I live in a townhouse where there all evil people) so someone stole my hair. I called the delivery service, and they confirmed delivery, and when I spoke with Wow African they basically just didn't care. I asked for a replacement, I didn't even want the money back, but they wouldn't refund or send a replacement. I wasted $287 and some change with this rip off company, and will never order from them again.

Thumbnail of user seanw28
sean w. – WowAfrican Rep

Hi Kiarra, so sorry to hear that. We confirmed with DHL service. They tried to find your package. But it fails. DHL service told us that you authorized the package left somewhere. Bec of this authorization, DHL refused to claim for the package. We are always investigating with DHL service and try our best to find the package, Could you pls check your house again? We will confirm with DHL again and reply you by email later.

Thumbnail of user ff38
1 review
30 helpful votes
April 30th, 2019

Ordered and paid for the 150% Density 360 Lace Wig Natural Wave Brazilian Virgin Hair TLW23 total price was $346.00. After waiting for about a month without receiving my purchase, I wrote to the service desk inquiring about the purchase. I did receive responses from supposedly representative but with the responses I became more furious because their replies did not make a lot of sense. They told me that they needed to call me to verify the purchase since it was a big order. This was my first red flag! Then I sent them another email and I received an reply stating that she is on vacation on a beach until a certain date and then she would reply. This was a red flag! Needless to say the replies that were sent back to me were totally unprofessional with misspelled word and very bad grammar. Needless to say, I never received my order

Tip for consumers:
Be Careful!!

Products used:
none

Service
Value
Shipping
Returns
Quality
Thumbnail of user leelah
1 review
11 helpful votes
July 30th, 2020

I have bought two wigs from this company, a year apart. The first one I still wear daily, but I have been wearing it in less than optimal conditions in India for 9 of those months., and have been unable to properly care for it. It has been tangling a lot, especially in the past couple of months, but I believe that may be my fault. It needs a deep conditioning. Having said that, their hair is so soft and silky. I liked it so well that I bought another one this year, which I have not yet worn. But the hair is soft and smells amazing.

Thumbnail of user kevinas1
1 review
21 helpful votes
September 12th, 2017

WowTerribleCompany is what it should be called. Ordered from this company 2 months ago and no hair; like I never witnessed or heard of something like that in my life. First time ordering & last time. Terrible customer service! Just uh! Lost interest in receiving the hair and wanted a refund. So filed dispute on PayPal. The end

Thumbnail of user jessicam967
1 review
16 helpful votes
September 26th, 2019

I'm so disappointed in this place! I waited a long time for customer service and it seemed like only 3 people work in this office. After I waited a long time, it seemed like the lady didn't want to help me! I believe her name is Bee and another girl with short hair! When I got into the office room, they had dirty and dusty wigs on display. The two told me that It's by appointment only and that I could only try on three wigs. They made me feel uncomfortable and limited! After I tried on two wigs that I picked I told them that I wanted a natural look and my natural hair texture is wavy. They gave me an Afro and told me it looks more natural but it's not good hair. How insulting! I'm never going back!

Service
Value
Shipping
Returns
Quality
Thumbnail of user akan39
2 reviews
14 helpful votes
March 6th, 2018

Starting from the moment i ordered the hair i wanted, which i saw my girl Kennedy from youtube rockinnnn, i watched her video to slay my hair sense i am a beginner to false hair... anywho confirmation and processing seem to be very fast, within a blink of an eye. I received my hair about two days after ordering it. Packaging of the hair was decent looking and well intact. Inside the box came the hair inside a satin bag, wig caps, also a brochure on how to properly take care of your hair. What i LOVE about the wig is the total natural look it gives me sense i am new to this. Also the best part is the non shedding ive had installed for about a week and half. Everything was as expected. I even thought the 16 in would look short but it was perfect for me. Tear. I will be ordering again from Wowafrican, - aka naniunknown ( youtube)

Thumbnail of user mariep124
1 review
14 helpful votes
November 28th, 2018

I want to return the wig because the front hair of the wig is too fine. They say i dye it and i didn't after sending the pictures requested by them. And i ask for the return address they give me a China address which cost a lot to send the wig back to them. And i know in my head i purchase from USA not China.
When i'm going to return it, while i'm in the post office, i'll make a video of the wig because i don't trust them be careful with this compagny

Thumbnail of user seanw28
sean w. – WowAfrican Rep

Hi Marie, so sorry to hear that you aren't satisfied with the wig. For the wig, if you didn't use it, we can arrange to return for you. Once we receive the returning package, we will arrange to refund to you ASAP. Pls don't worry it. May I know your order No.? We will check it and reply you in a timely manner.

Thumbnail of user lamonab
1 review
42 helpful votes
January 23rd, 2017

Wow African right. More like wow another China wig store that think Black people are stupid so they exploit us. Then they have these girls online that receive different wigs you'll ever get! They give these cool reviews based on what they sent them. Is there such a thing as 0 stars?

Thumbnail of user shavonneg
1 review
10 helpful votes
April 21st, 2017

I ordered a lace front wig and I was skeptical due to all the bad reviews I had read, but the wig got to me in three days and it is absolutely beautiful! Very full and natural looking the hair is gorgeous. I'm very pleased with it! I was able to get 20% due to a sale for easter and the shipping was free i will definitely be ordereding more from this company!

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From the business

WowAfrican.com is Professional Hair Beauty online store.
WowAfrican.com specialize in virgin hair, especially brazilian virgin hair, peruvian virgin hair and Indian Virgin hair (including virgin human hair weave, clips in hair extensions, Lace closure and lace wigs, ect.)
Why choose us?
-Over 15 years experienced manufacturer (OME FACTORY) & Competitive Price & Great Service
-100% real human hair, No shedding & No tangles & No Synthetic or Animal hair mixed.
-Free shipping worldwide for over 89$ orders (DHL, FEDEX, UPS)
-Custom order accepted for All the hair extensions & Lace wigs.

Business History

Brands OEM for 15 Years, millions of customers all over the world

Company Representative

Thumbnail of user seanw28
sean w.
Typically does not respond to reviews

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66 reviews
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