Better than dropshipping. Point, click, and take over successful stores — powered by Why Unified®
Why Unified has a rating of 4.3 stars from 308 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Why Unified most frequently mention social media, account manager and customer service. Why Unified ranks 6th among Ecommerce Tools sites.
I've been with Why Unified for about eight months now. I signed up for the full package right from the start with Amazon, Walmart, Prime, and Walmart Plus. Setup took a little time but once everything was running, it's been pretty steady. It started slow the first month or two, but after that the orders picked up and now I'm getting sales pretty much every day across all the channels. It's nice because if one platform is slower, the others usually make up for it. I mostly just make sure I keep my product funding topped up when needed. Overall, I'm happy I did the full package instead of just one store.
I didn't have to do much once it got going. I just add money when it tells me to. Wish I knew more at the beginning, but it is going alright. Going to give it more time to see. 5 stars for now
Their model depends on three things: (1) how much you fund, (2) how often you reinvest, and (3) whether or not you've added exclusivity through Buy Box or advertising. Without those elements, it will grow much slower. Take it from personal experience, and something I wish I knew.
Only thing I don't like is how you have to wire money to fund inventory. I wish I could just swipe my card. But outside of that, they've delivered.
I reviewed the terms, cross-referenced disclosures, and ran numbers with my financial advisor. I wasn't interested in aggressive scaling, I was interested in sustainability. I purchased a single Amazon store under the general product category and invested conservatively at first, only allocating about $10,000 to inventory in the beginning. It took time. The first two months were underwhelming. But the updates from my assigned account manager helped me understand the cadence of fulfillment credits, product assignment tiers, account maturation. By month four, I saw over $6,000 in net profit and rising. I appreciate that the model doesn't rely on trendy products or hype. These are practical, everyday goods with consistent demand. From a values standpoint, I would like to see more diversity in the types of products offered, especially eco-friendly brands.
I joined with a mid-range Amazon + Walmart package and allocated approximately $20K for fulfillment credits. The Buy Box was included, which gave me control over listings—a feature I consider essential. The setup period was professional and organized. I received timely guidance, and the onboarding staff were patient when I had follow-up questions—particularly regarding product assignments and seller account protocols. My Amazon store began generating small but consistent sales in month two. By the end of month four, I had recouped the initial investment and began seeing clear profitability. The system itself functions well. It removes a number of logistical barriers that keep most professionals like myself out of e-commerce entirely like licensing, fulfillment, pricing algorithms, customer service. I spend 10 minutes a week checking metrics and funding product inventory. That's it. If you are evaluating this program, understand that you're joining a supply-based model, not a tech startup. Your returns are based on capital deployment and patience. This is not a passive lottery ticket as it's a managed distribution model. I would recommend Why Unified to serious investors who understand margins, are realistic about growth timelines, and can afford to leave capital in circulation for several months without immediate liquidity. That's the true profile that fits this platform.
I've been running my little online store for a couple years now, mostly selling handmade candles and some home decor stuff on Amazon. It's been okay, but I always struggled with getting my products to stand out. Last month, I decided to try out this bundle from Why Unified that focuses on optimizing listings and running ads. Honestly, I was a bit skeptical at first, thinking it might just be another overhyped service, but I figured I'd give it a shot since my sales were kind of stagnant. The difference it made blew me away. My products are now showing up way higher in search results, even for people who aren't specifically looking for my brand. Before, I was buried under pages of competitors, and only the most determined shoppers would find me. Now, my candles are popping up when people search for general terms like "scented candles" or "cozy home decor." It's like my store finally has a spotlight on it. I noticed a bump in sales within the first week, and by the end of the month, my revenue was up by almost 30%. That's huge for a small business like mine. What I really appreciate is how this service helped me get my own exclusive product listings. In the past, my stuff was stuck on shared listings with other sellers, and I was constantly fighting to keep my prices competitive. It was exhausting, and I was barely making a profit. Now, my listings are mine alone, with my own reviews and pricing. I can set prices that actually make sense for my business without worrying about undercutting someone else. It's such a relief, and it's helped me make more money per sale, which means I can reinvest in better materials and maybe even expand my product line soon.
You guys are doing a good job with running my store thank you. I dont really have anything more to say.
Started out with Amazon and honestly, things were moving pretty good. I got my personal care store goin', mainly soaps and floss, and within about three months I broke even. Wasn't anything crazy, but it felt solid. Steady progress, you know? Then outta nowhere Amazon hits me up saying I need to update my credit card. So I check with Amex and they're like, "nah, your card's fine." I figured it was just a bug or something small. But a few weeks later, Amazon straight up deactivated my account. No warning, no chance to fix it. Just gone. Over a credit card that wasn't even the problem. I hit up Why Unified and told them what happened. They said I could switch over to Walmart, so I did. It took a little time, not gonna lie—around four months to really get back to where I was with sales. But now that I'm back in the groove, I'm actually glad I made the move. Walmart don't give me the same drama. I ain't had to mess with updating cards or fighting to keep my store live. Things just run smoother. Less stress.
I just launched a coffee store too, now selling Twix coffee on Walmart. It's doing alright, pretty consistent sales. Got two stores going now and I'm cool with that. Looking back, losing that Amazon store sucked, but it might've been a blessing. Walmart's feelin' way better these days.
I've been selling on Walmart for a few years and doing alright on my own. I wasn't looking for a fix, but more for a way to improve what I already had going. That's when I started hearing about Why Unified. What got my attention was the talk around their higher product margins. I was used to working with around 15% profit, which is pretty standard, but I kept hearing they were offering a lot higher through their setup. I figured it was worth looking into. From what I can tell so far, the margins are better, especially on certain products. Not all of them hit the high numbers people throw around, but it's definitely higher than what I was used to. I think a lot of that comes down to their supplier connections, which I don't have access to on my own. One thing I'll say is it's saved me a decent amount of time. Before, I'd be putting in maybe 15 to 20 hours a week just staying on top of everything. Since switching over, that's dropped quite a bit because some of the manual work is handled for you.
People complaining about spending $10k or $12k and not seeing results clearly didn't take this seriously. I spent around that in my first month, kept reinvesting, and watched my store actually grow. Sitting back and doing nothing isn't a strategy. I've seen the team in person, visited the office, and I know this company is legit. The results don't lie. If it didn't work for you, maybe you didn't treat it like a real business. The negative reviews don't scare me off, they just leave more room for people like me who are actually in it to build something.
I would never go back to selling anything but big name products. Very happy that I was introduced to this business model by you guys. Thank you
Customer with Why Unified from the dropshipping days. I must say, if you have not tried them in a few years, now is the time. DO NOT do dropshipping anywhere else. It is not worth it. I sold airpods years ago, spent money on ads just to sell them, now i just list brands on amazon like downy wipes and make money.
Rating: 1 Star I paid $13,000 to WhyUnified on November 7,2023 for their Amazon Prime Sales Channel program, which came with a money-back guarantee. I also sent an additional $5,000 for inventory, totaling $18,000 invested in their service. I was told that my store would generate $2,000–$3,000 in sales between months 6–8. After a full 12 months, my total sales were only $1,842—barely a fraction of what was promised. Their "automated system" was nothing more than empty hype. Their marketing was slick, but their execution was severely lacking. The contract officially ended on November 7,2024, and I have been requesting a refund ever since—it is now April 2025, and I have been ignored for 5 months. Not only have I not received the promised refund, but they have also failed to return the unused portion of the $5,000 inventory money. What's worse: CEO Robert Nikic and the WhyUnified team refuse to respond to multiple emails or take any responsibility. The guarantees they use to lure small business owners like myself into this program are completely dishonest and manipulative. WhyUnified may look professional on the surface, but once you're in, they under-deliver, stop responding, and keep your money. I will be filing official complaints with: FTC BBB Arizona State Attorney General Amazon, Walmart, eBay As well as sending letters to major media outlets including The Wall Street Journal, NYT, USA Today, LA Times, Entrepreneur, and The Washington Post WhyUnified is not a business partner. It's a calculated trap.
Avoid them at all costs.
Alright so i wasn't even planning to post anything about this but figured maybe it'd help someone who's in the same boat i was in. I've tried 4 different ecommerce platforms over the last couple years. All of them pretty much led to me wasting time, money, and a ridiculous amount of energy. So when i came across this one (why unified), i kinda laughed it off at first. Figured it was just another slick sales page and a bunch of fluff. But ngl, the convo i had with the rep was actually pretty chill. Like... for once it didn't feel like someone reading a script. They weren't throwing numbers in my face or telling me i'd be rich in 30 days. They just asked about my background and gave it to me straight. I chose amazon to start because i had a bit of experience there—not a pro or anything, but i at least knew the basics. First month went surprisingly well, like ~$4k in sales, which is wild considering how burnt out i was. Next couple months started doubling up slowly. It's not perfect, and i'm not gonna act like it's magic. But compared to the BS i dealt with before, this feels... real? Like there's actually something solid behind it.
When I first started, I really didn't know what to expect and honestly, I was skeptical. I've seen a lot of overpromised stuff online. But after sticking with it for a few months, I started to realize that most of the learning curve wasn't on their end, it was on mine. My account was brand new, and I didn't know the ins and outs of how things work on Amazon or Walmart. I had to put in time, stack up inventory, and actually understand the space.
I am exploring all of my options but I had a very productive call with Kevin and I look forward to potentially partnering.
First month in, and I made $4,432 in sales. I couldn't believe it. That was already half of what I invested in the plan, so I felt like, okay, maybe this is actually going somewhere. I didn't even have my own product listings at first I was just sharing them with other sellers, which I didn't expect to work at all, but I still got sales. Only thing was, it kinda hit a ceiling. It felt like there was a cap on how much I could make while sharing listings with others.
So, I upgraded and added the Buy Box so I could have my own dedicated product listings. That was another big step because now I actually control the pricing and don't have to fight with other sellers. I'm really looking forward to seeing how that plays out, and then, eventually, I want to try Amazon Prime. I see other sellers doing Prime and making way more, so that's my next goal.
One thing I will say is the support has been really solid. It doesn't feel like some generic customer service where they just copy-paste answers. They actually help you based on your store and where you're at. I had a ton of questions in the beginning, and they walked me through everything without making me feel dumb for not knowing how Amazon works.
I won't pretend it's been all smooth sailing. It's still a learning curve, and there were moments when I was frustrated, especially with things like waiting for approvals or figuring out which upgrades were worth it. But at the end of the day, making $4,432 in my first month on Amazon—when I had zero experience before tells me I made the right choice.
Now, it's just about scaling and seeing where it can go. If you're on the fence like I was, I'd say give it a shot, but don't expect magic overnight. Just follow the process, ask questions, and keep reinvesting. That's what I'm doing, and so far, it's working out.
Just getting started so I do not have much to report good or bad. Nothing constructive either. Ask me for a review in a few months. I will give 5 stars because everything is going as planned. Thanks
Yes, I can recommend Why Unified. I started this online business with my wife and it has been how the sales man described it. I am unclear sometimes about what support is trying to say and I do not know if it is because I am a newbie or because it is a language barrier. My online account shows me everything and they do it all for me. 5 stars for Why Unified. Thank you Kevin for helping us get started with our business.
Answer: They are a legitimate company but the results are extremely poor. We've spent around $8,500 total including ad spend and their drop-shipping service. We've only generated $500 worth of profit. I would stay away
Answer: They're really quick. My account manager was always there via live chat and email anytime I needed him.
Answer: They are extremely quick to reply but you will always get canned automated marketing answers. Nothing will be unique to your account
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