• Ulta

Ulta

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Overview

Ulta has a rating of 2.92 stars from 568 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about Ulta most frequently mention customer service, credit card, and order online problems. Ulta ranks 18th among Skin Care sites.

  • Service
    105
  • Value
    89
  • Shipping
    85
  • Returns
    70
  • Quality
    78
Positive reviews (last 12 months): 28.6%
Positive
10
Neutral
1
Negative
24
39
See all photos

What reviewers want you to know

Positive highlights

  • I am never disappointed by the prices of the amazing cosmetics and I absolutely love their customer service in stores.

Critical highlights

  • Sales associate at the register insisted she could not process the return without a phone number.
How would you rate Ulta?
Top Positive Review

“Trails wilderness program death”

Arman g.
1/16/24

Over the past few years, Carolin Trails has been surrounded by controversy about their wilderness therapy program death where a young teenager named Alec Lansing lost his life while camping at their program. Which shocked every parent whose kids were in that program for treatment.

Top Critical Review

“Package arrived EMPTY”

Joslyn B.
12/24/23

I ordered the intense prada paradox perfume $92.01 with the promo code. I rushed home with a notification of delivery, only to open the package and its empty. Nothing but a return shipping label. Examining the bubble package it had been cut under a flap and re-taped. Either somebody from the warehouse never packaged it or somebody in transit stole it! Ulta customer service was no help. How do you find a missing item and the tracking number shows delivered? Run tapes back in the warehouse? I feel scammed. Out of money. My Christmas present to myself is stolen. Im not rich. I work hard for my money just to have someone steal from me.

Reviews (568)

Rating

Timeframe

Other

Reviews that mention popular keywords

customer service (141) phone number (6)
Thumbnail of user arman.underpinservices
1 review
0 helpful votes
January 16th, 2024

Over the past few years, Carolin Trails has been surrounded by controversy about their wilderness therapy program death where a young teenager named Alec Lansing lost his life while camping at their program. Which shocked every parent whose kids were in that program for treatment.

Thumbnail of user dulced19
18 reviews
258 helpful votes
December 4th, 2023

I made a large order, I liked everything. All products are of high quality and correspond to their descriptions. Excellent service. Recommended to my friends!

Thumbnail of user djangou1
7 reviews
2 helpful votes
March 13th, 2024

I was scared to make a bulk purchase but all my orders were intact and the quality was great. I would definitely be placing more orders.

Thumbnail of user tiffanym157
9 reviews
10 helpful votes
March 27th, 2022
Verified purchase

Ulta is the best site for me in terms of beauty products. With sales, promos and discounts that happen at least every other day, what's not to like? I've purchased so many amazing products that I've been bumped up to Platinum status which comes with some amazing perks like 5X the points, birthday discounts and exclusive access. Plus, customer service is available in more ways than one and I've never had an issue with a product that couldn't be fix.

Products used:
Beauty products such as lip gloss, blush, eyeshadow palettes etc.

Service
Value
Shipping
Returns
Quality
Thumbnail of user andreas1504
10 reviews
5 helpful votes
February 9th, 2022

I really like the MORPHE pallet I got from ULTA. I have bought from ULTA online and I have been in the store many times. I have always had great experiences and I will continue to shop online and in the store. I do wish that the price tags were easier to find in-store but other than that, shipping is fast, employees are friendly, and most importantly they have amazing products with a huge variety. I definitely would recommend buying from ULTA Beauty stores.

Tip for consumers:
They have good deals and the points you acumulate also help :)

Products used:
Eyeliner, Mascara, Eyeshadow Pallet, Chapstick

Service
Value
Shipping
Quality
Thumbnail of user miyukin2
3 reviews
1 helpful vote
January 13th, 2023

Their online service, shipping, communication is great.
I ordered twice from them this holiday season and had zero issues- great free gifts with my order.
Truly helped me not run around mall after mall. I will definitely order gifts for friends from this site when they want cosmetic related items

Tip for consumers:
If you need reliable shipping I had no issues

Products used:
Purchased a bunch of gifts for friends, that everyone seemed happy.
The free gifts that came with the items were equally fantastic

Service
Value
Shipping
Quality
Thumbnail of user velvets5
2 reviews
0 helpful votes
February 2nd, 2022
Verified purchase

I order skin care and makeup from on line mostly. www.ulta.com is my go to. They have both high end and drugstore (or comparable price point). The have the best rewards program it's is so much better than Sephora

Products used:
Elf products and Ultabrand items.

Service
Value
Shipping
Returns
Quality
Thumbnail of user daniellem1213
1 review
0 helpful votes
August 9th, 2023

Tarte Shape Tape Concealer I got from Ulta is a staple in my makeup bag. It covers imperfections flawlessly. The store was well-stocked, and the staff gave me tips on how to use it.

Products used:
Tarte Shape Tape Concealer

Service
Value
Quality
Thumbnail of user jennifera1830
1 review
1 helpful vote
August 8th, 2022

I walked into Ulta Beauty at Wellington, Florida for the first time and the staff was knowledgeable and helpful. I came across Israt and she recommended a special facial that will help my face. I booked a facial with her and she remembered me right away. WOW! Israt did the best facial I have ever had. I could not believe the difference right after. I was so happy, I booked another one with her. She is a HUGE asset to Ulta Beauty. Thank you Israt and I will see you soon.

Service
Value
Shipping
Returns
Quality
Thumbnail of user sheylap
5 reviews
20 helpful votes
March 28th, 2020

The products from this brand greatly helped me! I am using them for a long time and will continue doing so!

Thumbnail of user jerusac
2 reviews
9 helpful votes
July 2nd, 2023

Bogo promotion is false advertisement
Bogo promotion is false advertisement. Don't waste your time, picking out your favorite minis for the Bogo promotion because it's not honored as Bogo; rather, they'll take the cheapest items off and charge you the most expensive items. This is the case when you're buying multiple products.

Thumbnail of user valerian12
1 review
0 helpful votes
July 30th, 2020

Tried skin bronzing Nabla. It looks quite natural on my face and doesn't cause any allergic reactions.

Thumbnail of user ginac222
3 reviews
20 helpful votes
February 2nd, 2022

Great store for every need from beauty to hair skin or nails and even a salon! I love ulta. Always coupons to use too.

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Value
Shipping
Returns
Quality
Thumbnail of user markr942
2 reviews
4 helpful votes
November 25th, 2019

My girlfriend loves you even more than me, I think. I always buy presents for her here.
Thanks a lot for your work)

Thumbnail of user lindab2558
1 review
0 helpful votes
December 17th, 2020

Thank you for maintaining high standards. I follow your updates because I use only professional recommendations. I trust only your research.

Thumbnail of user angelicar252
7 reviews
6 helpful votes
November 22nd, 2021
Verified purchase

I had purchased a few items online and unfortunately chose the wrong colors in foundation, concealer and eyebrow product, I had contacted customer support and they were quick to help and I was able to get a reship of my products and do an easy return transaction, I would recommend them over any other makeup companies such as Sephora and Mac, which in my experiences have been rude and unhelpful

Service
Shipping
Returns
Quality
Thumbnail of user shawnam150
2 reviews
2 helpful votes
March 13th, 2022

From personal beauty products to the gifts that I get for my daughters- I have never been disappointed. I love this place. The staff and support are always helpful

Tip for consumers:
Ordering online or shopping in store are both reliable. I have had no issues :)

Products used:
Truly brand body butters, IT eyebrow pencil, Hempz body lotion (favorite)

Service
Value
Shipping
Quality
Thumbnail of user keegans21
1 review
1 helpful vote
June 27th, 2022

Very helpful. Staff always goes above and beyond to help us, things are quite expensive in this store but high end makeup and scents always tend to. I love how the staff always jumps rite in and lends a hand when we can't decide or have a hard time.

Products used:
Pacifica perfume. Hair dye brush and random makeup

Service
Value
Quality
Thumbnail of user samanthan65
2 reviews
1 helpful vote
November 12th, 2019

Ulta is always a fantastic way to check out new products for your hair, nails, fragrance, and appliances for anything!

Thumbnail of user paulh1207
3 reviews
26 helpful votes
February 4th, 2020

I'm from an older generation and shopping online is not something that comes naturally to me nor is it something I'm comfortable with but when I found this company it gave me faith in the whole ordering product online issue I was having. First and foremost, they have a phone number so you can call them, of which is exactly what I did. Their hours are limited and they were not open when I called so I left a message wondering if they would really get back to me.
Good support

Thumbnail of user annad1228
2 reviews
0 helpful votes
May 4th, 2023

I love Ulta, I'm generally always able to find what I'm looking for with relative ease. All of the employees are always so helpful, I've never met an Ulta employee who was rude or judgemental.

Thumbnail of user kraigd
2 reviews
0 helpful votes
May 14th, 2019

Awesome product! Used and really feels nice. Will recommend to others also. No fakeness in the product. Good!

Thumbnail of user keilyf
1 review
0 helpful votes
December 29th, 2020

One friend of mine tried this ULTRA BEAUTY and told me it's not a bad place for shopping and delivery is not really long. I have never tried this pace because I look for things on Sephora. Perhaps one day I also will try this place.

Thumbnail of user wahyudik
1 review
0 helpful votes
February 28th, 2021

The article with information. I like it. Transparation information be life long time. Not scam. So, very trusted

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Value
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Thumbnail of user sherill1
1 review
0 helpful votes
February 24th, 2020

Recently I opened to myself the world of online cosmetics and I totally like it. I unusually don't have much time so I prefer shopping online now. I liked the quality of the products and the terms of delivery so I would recommend this service.

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About the business

ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. BareMinerals, Smashbox, Murad & more.

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