• Ulta

Ulta

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Overview

Ulta has a rating of 2.92 stars from 568 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about Ulta most frequently mention customer service, credit card, and order online problems. Ulta ranks 17th among Skin Care sites.

  • Service
    105
  • Value
    89
  • Shipping
    85
  • Returns
    70
  • Quality
    78
Positive reviews (last 12 months): 28.6%
Positive
10
Neutral
1
Negative
24
39
See all photos

What reviewers want you to know

Positive highlights

  • I am never disappointed by the prices of the amazing cosmetics and I absolutely love their customer service in stores.

Critical highlights

  • Sales associate at the register insisted she could not process the return without a phone number.
How would you rate Ulta?
Top Positive Review

“Trails wilderness program death”

Arman g.
1/16/24

Over the past few years, Carolin Trails has been surrounded by controversy about their wilderness therapy program death where a young teenager named Alec Lansing lost his life while camping at their program. Which shocked every parent whose kids were in that program for treatment.

Top Critical Review

“Package arrived EMPTY”

Joslyn B.
12/24/23

I ordered the intense prada paradox perfume $92.01 with the promo code. I rushed home with a notification of delivery, only to open the package and its empty. Nothing but a return shipping label. Examining the bubble package it had been cut under a flap and re-taped. Either somebody from the warehouse never packaged it or somebody in transit stole it! Ulta customer service was no help. How do you find a missing item and the tracking number shows delivered? Run tapes back in the warehouse? I feel scammed. Out of money. My Christmas present to myself is stolen. Im not rich. I work hard for my money just to have someone steal from me.

Reviews (568)

Rating

Timeframe

Other

Reviews that mention popular keywords

customer service (141) phone number (6)
Thumbnail of user znuker3
3 reviews
0 helpful votes
June 22nd, 2023

I recently purchased the [Product Name] from this seller on eBay, and I must say it has been a fantastic experience. The product arrived promptly and was exactly as described in the listing.

The [Product Name] itself is of exceptional quality. It is evident that the seller takes great care in sourcing their products. The item was well-packaged, ensuring it arrived in perfect condition.

Thumbnail of user candicel117
1 review
0 helpful votes
January 17th, 2023

Ulta has the best prices for cosmetics among all drugstore shops. It also has the broadest range of products.

Thumbnail of user brittanyc202
2 reviews
15 helpful votes
August 13th, 2020

I have been purchasing makeup and skincare goodies from Ulta for a few years now, even have a card. The website is kind of weird to use, but I always manage. Shipping has been quite slow but due to the current pandemic, I do understand. A website overhaul would be great for them, as I don't really frequent my local store as I've only received horrible service the last few times I went.

Thumbnail of user accedipeterao794
3 reviews
2 helpful votes
November 25th, 2022

They have nice collection. I use their product and I'm satisfied with their customer service. Thank you

Service
Value
Shipping
Returns
Quality
Thumbnail of user laurag781
6 reviews
12 helpful votes
April 5th, 2021

I love that you can find all of your hair, skin care and makeup needs with tons of products to choose from. The reward program is awesome as well & if you are a frequent shopper, it's great to take advantage of. They are constantly running sales, another plus! They do send frequent large samples of products but you typically have to spend $80 and up to get them. I generally don't spend that much at one time, I have bills that come first unfortunately. What I don't like is the shipping issues. I have never received anything on time! It's been up to a week late before, pre-pandemic. I expected them to offer a small credit on my next order like other reputable businesses do. Instead, I got an email encouraging me to "be patient". And, they weren't just talking about the week I had already waited. They wanted me to "give it another 5-7 business days, if you still haven't received it, let us know". Not a great way to be customer friendly.

Tip for consumers:
Just be aware that if your purchase is time sensitive, you may not get it on time.

Products used:
Nail polish, skin care products and makeup.

Service
Value
Shipping
Quality
Thumbnail of user marief52
4 reviews
4 helpful votes
August 14th, 2017

The product selection at Ulta Beauty is amazing, but their pricing is too high for standard middle class and low middle class families. Some women and men of all classes like to maintain healthy hair and skin it's unfortunate that their pricing isn't more affordable. I also wish that they had more natural (instead of chemically-latent) products were available to choose from.

Thumbnail of user adelinep3
2 reviews
3 helpful votes
October 23rd, 2018

I've been shopping at Ulta Beauty for over 10 years. They offer a variety of beauty products from drugstore to high-end and have some really amazing sales. The stores are few and far between but sometimes worth the trip. The employees that I've dealt with have been rude and often say they don't know something instead of looking for the answers to issues to quickly get to the next customer. I used to exclusively only shop online until my damaged orders got to be out of control. The shipping department seems like they loathe beauty products because the way package things is ridiculous. I have numerous times received items that looked as though they were previously used by others. I stopped ordering online because of this problem for many months until recently when something I wanted was only available online. I shouldn't have been surprised to see my order had been not only damaged but the eyeshadow palette had finger marks in it so it was previously used. Their customer service department is horrible. It takes days and multiple attempts on my part to even get a response and when I do, half the time the representative doesn't even read my email, or comprehend what I said. I love Ulta Beauty, the customer service and shipping department not so much.

Thumbnail of user saraw266
1 review
14 helpful votes
July 3rd, 2020

I repeatedly return to Ulta because of their amazing selection of products.
I am sadly, never warmly greeted, never offered assistance and when I have asked for assistance, I am treated as if I am a waste of their time. With a background working at The Ritz-Carlton, I know what amazing customer service can do for a company. If only Ulta's customer service in their stores was satisfactory, I wouldn't be disappointed with myself every time I purchased something from them. This has been my experience with their stores for a number of years now; I hope one day I will walk in to see someone that loves their job of helping others.

Thumbnail of user debj13
4 reviews
18 helpful votes
December 26th, 2017

If the products worked so great, they wouldnt have such a large selection. Glad they have high and low quality pricing, love the store, but cant afford them.

Thumbnail of user milap2
6 reviews
5 helpful votes
July 26th, 2017

I get makeup when they have special promos otherwise it's not worth the price, occasionally they'll have Buy one get one half off or free

Thumbnail of user shirleyn98
2 reviews
9 helpful votes
June 2nd, 2020

Absolutely terrible! I received a shredded square of the makeup eraser. I never received my "free gift" the items are less than the value of an ipsy bag! Worst subscription ever!

Thumbnail of user heatherc115
10 reviews
1 helpful vote
September 27th, 2017

The things i have purchased from this store have done the job i needed them for. It is a convenient shopping experience.

Thumbnail of user jannatm
3 reviews
3 helpful votes
September 10th, 2020

Lightstim is a great place. It's product is very nice and effective with marginal price. I plan to buy as soon as possible.

Thumbnail of user abek6
34 reviews
49 helpful votes
August 28th, 2017

They do not always carry the brands you are looking for and when they have a sale they carry limited stock on sale items.

Thumbnail of user sherrip16
2 reviews
1 helpful vote
March 18th, 2018

I am a platinum++ Ulta shopper and normally I am satisfied. However I recently had s situation where I purchased the Cargo Emerald City palette available only online. Before I purchased I read the online reviews and they were glowing - 4.5 star product on average. When I tried the palette it was clearly not a 4.5 star product. I felt like I should go online and leave s review to make sure other customers would be aware of the issues, mainly the fact that the emerald green color actually looked grey brown on the eye and product fallout was very high and I thought the price was too high for the quality. Even with all that I still gave it 3 stars which was more than fair. This has been 3 weeks ago and my review is still not showing up. Thinking I may have screwed up I left a second review. Guess what? My review is still not posted on Ulta. This tells me they are censoring reviews for the sake of sales. They are not interested in providing you with accurate reviews, just the great reviews. Beware and research the products elsewhere before you buy.

Thumbnail of user jackiea43
5 reviews
26 helpful votes
May 10th, 2017

My girls love this store because of the selection but I think the prices are too high. Big stores, lots of selection, look for the sales.

Thumbnail of user sandin4
12 reviews
19 helpful votes
June 21st, 2019

I placed an order today trying to use the 20% coupon code. I typed in the code, the discount showed up in the review, but it was gone when when the confirmation page popped up. Not sure if that was a glitch or Ulta being sneaky. I've been trying to cancel that order but no luck. Guess I'll return everything

Thumbnail of user als129
2 reviews
10 helpful votes
July 24th, 2017

Products are actually really good, but the employees in every store so far I have stepped into believe they are Mary J Blige or Lady Gaga and treat you like you don't belong if you are not caked up like them. Remember who pays your bills.

Thumbnail of user laurad149
3 reviews
1 helpful vote
July 23rd, 2017

They don't always have online what they have in-store and shipping usually takes longer than desired.

Thumbnail of user danielley2
54 reviews
292 helpful votes
August 11th, 2015

So the store located near me is horrible a new worker accused me of stealing when I had a lipstick in my hand and she asked me to open all my stuff. I felt violated all my personal belongings were being investigated by her. I also filed a complaint against her with the manager (luckily she was fired). She had no right and the security cameras can see I walked in picked up a lip stick and headed for the cashier.SO thats why ill be buying from the website not in stores.

Thumbnail of user mollym47
6 reviews
2 helpful votes
June 16th, 2017

Great selection staff not helpful & they have a full salon, but they're way overpriced. I can get the same products elsewhere for@ least 50% cheaper than Ulta.

Thumbnail of user sandin1
9 reviews
37 helpful votes
August 26th, 2016

I placed an online order. My order was sent in 2 separate shipments. I used a total of $30 in rewards but they took $60 from my account. I've been going back and forth over a week with online customer service. I just want my rewards returned and they still don't see the error. Very frustrating.

Thumbnail of user stephanies237
3 reviews
2 helpful votes
September 28th, 2017

I've been to many Ulta's, I love the brands and selection. Sorry, Sephora has somethings, but Ulta beats them in my book.

However, every store I've been too has had the utmost nasty staff. We don't all work at Ulta like you, but you don't know where we work, the condescending attitudes needs to stop.

Thumbnail of user cherig45
2 reviews
1 helpful vote
December 15th, 2020

I ordered the Ariana Grande cloud perfume free gift with purchase for Christmas. The gift was a pair of Ariana Grande house slippers. I ordered a specific size. I received the slippers and they are too small for my grand-daughter. The only reason I ordered was because of this offer. When asked to exchange for a larger size, like I ordered, I was told I couldn't do it and the blame was placed on me for ordering to late. So basically, It was more of less you get what you got, we ran out. They may have never had the size. The offered me a $15 gift card for my next purchase. I guess it happened to a lot of people because I see them for sale on Mercari. I have never shopped at Ulta and after this, I never will again.

Thumbnail of user cheyennew4
2 reviews
2 helpful votes
April 15th, 2017

They have some good products and some bad, Just cause they're expensive doesn't mean its good. My friends bought an angled eyebrow brush for ten dollars and thought it was a bargain but it was total crap because it isnt even precise at all.

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About the business

ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. BareMinerals, Smashbox, Murad & more.

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