• Fragrance Direct

Fragrance Direct

Overview

Fragrance Direct has a rating of 1.75 stars from 60 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about Fragrance Direct most frequently mention customer service, and next day problems. Fragrance Direct ranks 225th among Perfume sites.

  • Service
    11
  • Value
    11
  • Shipping
    10
  • Returns
    8
  • Quality
    10

This company does not typically respond to reviews

Positive reviews (last 12 months): 0%
Positive
0
Neutral
0
Negative
1
7
See all photos
How would you rate Fragrance Direct?
Top Positive Review

“God service and fast delivery”

Jane P.
7/29/20

I was amazed to read the Fragrance Direct has such a low rating. I have bought from them a number of times and am always impressed by the ease of using the website, and the speed of delivery. I have never had cause to return an item, so can't comment on that. I find the prices are competitive, and I have found no fault with the goods, which always arrive well packed. I can easily recommend Fragrance Direct as a company that has never let me down.

Top Critical Review

“Don't trust the website claims.”

D W.
6/17/21

Their website tells untruths. On the front page it simply says 'Free shipping over £25' but I was still charged. Apparently this is because you have to enter a code, but that is not made clear on the front page which was all I looked at. Apparently on page 309 (or something lol) of the T&Cs it says about this, but who reads that. I just trust the front page, but don't trust these guys ever.

Reviews (60)

Rating

Timeframe

Other

Thumbnail of user esahussain1212
1 review
0 helpful votes
September 28th, 2023

The perfume came damaged and just because the delivery box wasn't wet, I wasn't granted a refund or replacement. It doesn't even make sense because the tin the perfume came in was SEALED and the damaged perfume was stuck in the tin. Scummy company, I'm out of money for no reason now

Tip for consumers:
Don't use this site

Products used:
The perfume came unusable

Service
Value
Shipping
Returns
Quality
Thumbnail of user dw572
1 review
2 helpful votes
June 17th, 2021
Verified purchase

Their website tells untruths. On the front page it simply says 'Free shipping over £25' but I was still charged. Apparently this is because you have to enter a code, but that is not made clear on the front page which was all I looked at. Apparently on page 309 (or something lol) of the T&Cs it says about this, but who reads that. I just trust the front page, but don't trust these guys ever.

Value
Thumbnail of user rev4
1 review
14 helpful votes
December 9th, 2020

Order since November still is not dispatched, I've got excuses like "black friday's fault" or "Royal mail's fault". I was told to wait until "magic" day comes, so I could cancel the order, though they took my money already and admit order is not dispatched, but I have to wait ayway.
I've already written reviews on other websites, for example, on Trustpilot, where fake good reviews appear the next minute after one real bad is posted. So, obviously, bad review is drown down and nobody sees it.

Thumbnail of user mava2
7 reviews
31 helpful votes
June 6th, 2016

Bear in mind the company sells discontinued or excess lines, so it's no frills here, so when it's sold out, it's gone. I've used them a couple of times and the service is good, but could be better.

Sometimes the website isn't updated, and items go out of stock, or a photo isn't accurate, but given the huge discounts this can be over looked. Delivery isn't fast, but arrives within the allotted time (within 5 working days). You have to make it worthwhile to place an order as free delivery is when you order £40 or sometimes a promotion when they lower the threshold to £20.

Service
Value
Shipping
Quality
Thumbnail of user hollym495
1 review
0 helpful votes
January 22nd, 2022

I am disgusted to have only received one of 2 of the same perfume refills I ordered was told to send an email to take photos of what I received it's disgusting never had this problem with any other fragrance company I will not be ordering from them again I recommend nobody does to avoid being disappointed. It is theft I am furious

Service
Value
Shipping
Returns
Quality
Thumbnail of user bobbyc127
1 review
15 helpful votes
March 6th, 2020

Paid extra for fast delivery so I can get my item on time. Took 4 days to do the dispatch so I ended up having the present I intended to give to my friend several days later. The only company in the world that doesn't advise an estimated dispatch time anywhere on the website or mention it will take days or weeks when you place the order. Also the only UK so called company taking more than 2 days tk dispatch an item in my experience

Thumbnail of user cp290
1 review
5 helpful votes
May 14th, 2021

Box seemed genuine and was wrapped in cellophane. The bottle was made of acrylic and had rough edges. I've been using Hugo Boss Femme for years but this smelt nothing like it. Washed it off after ten minutes. I certainly wouldn't buy from them again.

Thumbnail of user susanp2254
1 review
1 helpful vote
April 11th, 2022

I have purchased many times but on this occassion my very expensive bottle of Dior doesn't seem like the real thing. My colleagues always comment on my perfume as I've been using Dior for many years. On my recent purchase I can't smell it and no one has commented either.

I won't purchase again from this Company and will take my business elsewhere.

Thumbnail of user emmag19
7 reviews
5 helpful votes
November 30th, 2016

Some brilliant prices on this website, and order arrived quickly and in good condition.

Thumbnail of user patb526
1 review
19 helpful votes
December 15th, 2020

I ordered a couple of perfumes and a bracelet came free with one of them. Thought it would be a nice touch for a teenager but guess what, when it arrived no bracelet. I was asked to take a picture of the box without the bracelet. Avoid this company folks. Said they didn't have anyomre bracelets to send and i could return the perfumes at my expense.

Thumbnail of user sharont450
1 review
20 helpful votes
August 10th, 2020

I bought ladies Eau de perfume La Vie est belle which was very expensive. I could not smell anything on spraying total fakes

Thumbnail of user mariap354
1 review
22 helpful votes
February 15th, 2019

I'm terribly disappointed... I've bought Olympea of Paco Raban for several years and I'm pretty sure that it isn't the original. I also bought Invictus for my partner. After few hours the perfume loses the strengths I'm sure this one is a fake imitation..

Thumbnail of user borism34
1 review
30 helpful votes
March 1st, 2018

Good promotion on fake perfumes! The smell is the same but it fade away after 1-2 hours! Total scam!

Thumbnail of user maureenu7
1 review
31 helpful votes
February 13th, 2020

I've been ordering from fragrance direct for a couple of years now. I often thought my prada perfumes were really weak and lost their small after a short time. I've ordered prada Luna rossa for my husband and sons on more than one occasion. They agree with me you have to use about 20 sprays to actually smell it and then the smell just disappears. I don't know why I carried on reordering. I won't be in the future. It's far too expensive to be fake or imitation. I've spent hundreds of pounds with this company. They should be thoroughly ashamed of themselves ripping people off like this, especially at Christmas which is when I and many others order for Christmas presents. Prada is a very strong distinct fragrance. Not the pathetic excuse for a fragrance you offer and supply. Just out to con people. Disgusting.

Thumbnail of user hansh115
1 review
0 helpful votes
November 20th, 2021

Nothing wrong with products but when I order and pay for next day delivery don't assume its next day.
Their trick is next day from dispatch.
So be aware when you pay extra as you won't get it back

Thumbnail of user angelam451
1 review
18 helpful votes
January 22nd, 2019

Wouldn't buy from them again, as just am very particular about gift sets being in perfect condition, but this one was damaged but had to post it immediately to the Isle of man a. Way. I think the gift set I bought (Daisy Dream by Marc Jacobs) may have been returned to fragrance direct before as you could tell by the damage inside the box the perfume & cream had been removed and put back in again! Fragrance Direct did offer a refund or replacement, but that was to late.

Thumbnail of user janep247
1 review
16 helpful votes
July 29th, 2020

I was amazed to read the Fragrance Direct has such a low rating. I have bought from them a number of times and am always impressed by the ease of using the website, and the speed of delivery. I have never had cause to return an item, so can't comment on that. I find the prices are competitive, and I have found no fault with the goods, which always arrive well packed. I can easily recommend Fragrance Direct as a company that has never let me down.

Thumbnail of user le149
1 review
18 helpful votes
December 10th, 2020

I do not believe the perfumes are genuine. I ordered a Jean Paul guiltier original for my mother (this is her signature perfume). When I received it I compared it to one I had purchased from the high street and the difference in colour was significantly lighter I was shocked. If you purchase this perfume regularly you would know they can differ slightly in colour but not to this extreme. It looked like water with a scent, it was either not genuine or had been watered down. The smell was the same but the staying power didn't last long at all (maybe 2 hours). I called up on the day I received the item to state my concerns and the customer service rep just said return it so that's what I did. I will give them one star for the fact the return process was easy for me and the money arrived back in my account within a week of sending it back. I will not be purchasing from them ever again.

Photo attached is the high street one on the left and fragrance direct on the right ( I'm aware the curtain behind the high street one is darker but to the naked eye it made no difference the fragrance direct perfume is significantly lighter regardless)

Thumbnail of user glennt314
1 review
0 helpful votes
November 11th, 2022

Very disappointed just opened my order from Fragrance direct and no free gift in it, I phoned to ask why and was told out of stock of the free gift but are still advertising it and they are not interested in my complaint this is false advertise. SO BEWARE

Thumbnail of user marinae29
2 reviews
3 helpful votes
January 15th, 2021

They will not issue a refund, only store gift card. If there is an issue with your parcel, they simply ignore you for weeks and then say we cannot issue refund only store credit. I do not need store credit as I had to buy replacement elsewhere. Money stuck now with these fraudsters.

Service
Value
Shipping
Returns
Quality
Thumbnail of user temim
1 review
11 helpful votes
October 9th, 2017

I ordered an item online, and received a different one. When I called up, the lady was friendly, but said the images on the website are for 'illustration purposes'. I base my purchase on what I see! So I wouldn't recommend this website, as the items pictured may not be what you reiceive. It's a bit of a lottery. Now I have to faff around returning the item. Disappointed.

Thumbnail of user anderst5
1 review
11 helpful votes
June 5th, 2020

Poor custom service. Confusing website, say they ship worldwide. But no. They should train their custom service and those who work the chat. Bad product. Stay away from Fragrance Direct

Thumbnail of user annau195
1 review
4 helpful votes
January 26th, 2021

Warning. FAKE.The company does not care, they will send you to the manufacturer Cody if you claim fraud. They will NOT inspect the bottles themselves. 1. look at the amount in the bottle. 2 look at the "Cool Water" its written in the wrong font! 3 Look under "Cool water", its not written "woman" 4 Look under the (top) shape its flat surfaces not round. I did get my money back but not for the shipping. I also ordered a euphoria that was equally bad in smell and with fake metal covering. I spoke to a investigator of fake parfumes who confirmed that a real euphoria always has real metal covering. Fragrance Direct did not accept this review on their site.

Thumbnail of user chrisn263
1 review
12 helpful votes
September 21st, 2019

200mls CK Shock EDT for £24 seemed too good to be true... It was.
Almost certainly non authentic. Perfume disappears almost immediately. I won't return item. Too much hassle.
Delivery time good. Well packaged. Otherwise immensely disappointing.
I do not recommend this company. Leave alone.

Thumbnail of user marleym13
1 review
10 helpful votes
December 29th, 2020

Ordered my aftershave with next day before 4pm delivery and 4 days later it still hasn't come, and my royal mail tracker has said it's being prepared by the sender for the past 2 days. Would not recommend people shop here and I will be buying from this site again.

Tip for consumers:
Don’t use it.

Products used:
Aftershave

Service
Value
Shipping
Returns
Quality

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Up to 75% off RRP on women's perfume and men's fragrance. Huge selection of popular make up, cosmetics and hair product brands. SHOP NOW! Next Day Delivery.

Company Representative

Thumbnail of user juliant49
Julian T.
Typically does not respond to reviews

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