Curvy ladies, whose bust and hips are much bigger than waist and shoulders, often can't get anything remotely fitting in regular stores: I need a regular size 16(UK) to fit my curves and size 12 to fit the rest of my body, so the clothes from conventional stores ends up looking either baggy or slutty. Eshakti makes it to measurements, so finally I have dresses that actually fit! For now, I have 5 dresses from them, the sixth one is on the go and I'm considering ordering the seventh one! That's just sooo awesome to have something that looks properly!