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Trustpilot has a rating of 1.5 stars from 87 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with Trustpilot most frequently mention and integrity team. Trustpilot ranks 104th among Consumer Protection sites.
We monitor reviews for authenticity
As a U.S. consumer navigating the world of online reviews, it's essential to understand how platforms like Trustpilot operate and what you can realistically expect when filing a complaint. While Trustpilot presents itself as a space for consumers to voice their frustrations and experiences, its business model and practices may not always align with the interests of everyday users. Understanding Trustpilot's Business Model:
Trustpilot operates on a subscription-based model, primarily generating revenue from businesses that pay for services to manage their online reputation. This includes features like enhanced review management tools, analytics, and advertising options to promote positive feedback. While consumers can file complaints and leave reviews for free, the platform's financial success hinges on attracting and retaining business clients.
This model can create a conflict of interest. While Trustpilot aims to provide a platform for consumer voices, it also relies on businesses for revenue. As a result, there may be instances where consumer complaints are scrutinized or removed, leading to frustration for those seeking resolution. Many users may find that their reviews are not published or are taken down for reasons that seem arbitrary, leaving them feeling unheard. What to Expect After Filing a Complaint:
When you file a complaint on Trustpilot, you may receive an email asking for additional information or clarification. This process can be disheartening, especially for those who are already dealing with the stress of a negative experience. Many consumers may not respond to these requests due to time constraints or a lack of faith in the process. Consequently, your voice may not be amplified as you had hoped.
It's important to recognize that while Trustpilot provides a platform for feedback, the effectiveness of that feedback can vary. Businesses that pay for Trustpilot's services may have more influence over how reviews are managed, which can lead to a perception that the platform prioritizes business interests over consumer advocacy. The Absence of a U.S. Listing:
Trustpilot's decision to list on the London Stock Exchange rather than a U.S. exchange can be attributed to several factors. The company has a strong presence in Europe, and a UK listing aligns with its primary market. Additionally, the regulatory environment in the U.S. can be more complex and costly for public companies, which may have influenced Trustpilot's choice to remain in the UK. Conclusion:
In conclusion, Trustpilot's business model raises concerns about making money off the backs of American frustrations. While the platform offers a space for consumers to share their experiences, the reality is that it often prioritizes the interests of paying businesses over those of everyday users. This situation can feel like a challenge to the principle of free speech, which we all hold dear in our hearts as part of the American way. As consumers, it's crucial to approach the process with realistic expectations and to remain informed about the potential challenges in seeking resolution through online review platforms. Your voice matters, and understanding the dynamics at play can help you navigate the system more effectively while advocating for your rights and experiences.
JMO
Left a review for Trustpilot on Trustpilot and they removed it! That sums them up They are only capable of sending out AI replies and you can't speak to a real human. The fact they flood their own page with invited five star reviews should tell you all you need to know
Integrity Team are a complete embarrassment. They'll ignore your email and just send copy and paste replies They take down genuine 1 star reviews that are critical yet do nothing about the fake five star reviews Even their own page on Trustpilot is full of fake five star reviews. Talk about conflict of interest. They need investigating
For years, I considered Trustpilot a reliable reference to evaluate business reputations. But after thorough investigation and firsthand observation, I must warn that its current model seems to favor paying companies while penalizing those who share legitimate criticism. In my experience: Negative reviews are removed under vague criteria, even when they are well-written and free of offensive language. Companies can block user accounts, trigger forced verifications, or mass-report critical users, creating a form of covert censorship. Trustpilot does not inform whistleblowers or reviewers about the progress of investigations, hiding behind confidentiality—even when solid evidence is provided. The rating system appears to reward volume over authenticity, creating a bias toward businesses that push for mass positive reviews. This creates a dangerous paradox: users post reviews to protect others, but Trustpilot protects the companies being reported, under a moderation system lacking transparency. This is not an isolated issue, but a structural flaw. A reputation platform that can be used to whitewash questionable businesses becomes a risk, not a safeguard. My recommendation:
Don't rely solely on Trustpilot scores. Look for independent sources, explore user forums, and understand that many positive reviews may be incentivized or strategically generated.
Compare Amazon reviews to MyProtein reviews. Why does MyProtein have so many more reviews than Amazon on TrustPilot? Why does MyProtein rank high on TrustPilot but poorly on SiteJabber? Because MyProtein is putting up fake reviews on TrustPilot. That's why. Amazon:
TrustPilot has 38k reviews. 1.6 stars
SiteJabber has 10k reviews. 3 stars MyProtein:
TrustPilot has 183k reviews. 4.5 stars
SiteJabber has 112 reviews. 1.4 stars
LTrustPilot presents itself as a reliable platform for honest consumer feedback, but my experience suggests otherwise. Their automated detection system is a disaster, arbitrarily flagging and removing legitimate reviews while leaving users in limbo for months. I originally posted a review about a company in August 2024, only to have it removed without explanation. Despite multiple follow-ups and providing irrefutable proof of my transaction, TrustPilot ignored my appeals. Then, three months later—without any intervention on my part—they admitted to a "filtering error" and reinstated my review. Fast forward to March 2025, and the same thing has happened again when I tried to update my review about that same company, which has since improved its service. This isn't an isolated case of an algorithm making a mistake. It's a systematic failure that undermines the integrity of the entire platform. If genuine reviews are so easily erased, how many more are being wrongly filtered out? And if it takes relentless follow-ups and months of waiting to correct these errors, what does that say about TrustPilot's commitment to transparency? Their canned responses and vague justifications—suggesting that my review might have been removed due to "unusual behaviour," "privacy settings," or "multiple accounts"—are nothing more than a smokescreen for a broken system. I'll admit to having more than one email address, so more than one TrustPilot review in "my name", but I can't see how that is a reason to pull. Even when I provided clear proof of my transaction, they still did nothing. TrustPilot claims to help consumers make informed decisions, but when its filtering system is this flawed, the entire platform loses credibility. If you're looking for a trustworthy review site, look elsewhere… like here!
These guys are the kings of fake reviews. Never trust any review on trust pilot. They protect the companies that pay them.
Trustpilot removes reviews that are 1 star critical while allowing blatantly fake positive 5 star reviews to stay up.Their integrity team can't remove your 1 star review fast enough, arrogantly claiming they're confident they made the correct decision.
When You try and have a conversation with them and ask why they've removed reviews all you get in return are copy-and-paste responses. You cant get any answers.
They even have a page to review themselves; of course, this is full of positive reviews, most of which are gibberish but allowed to stay up
I even flagged obvious fake reviews that are scams which contain phone numbers and Instagram handles, but they're still up. Trustpilot doesn't care.
Totally pointless now they remove genuine negative reviews. You provide evidence, they still remove it. It's useless
In the 'Mail on Sunday' Boots offer a free token for a £27.50 face serum. I cut the coupon out an was waiting for our local [large] store to open at 11.00 a.m. They didn't have any of this item in stock. Tried 6 other stores and same result; not one had had any in stock.
Tried posting on Trustpilot and as usual, review rejected.
Reported on social media and found that other people too had not been able to find any stock available.
To date 14 people have tried posting on Trustpilot and every review has been rejected!
Trustpilot is rapidly declining in having any connection to what Companies are really like.
Sitejabber is now in the ascendency for its impartiality.
Keep up the good work.
Trustpilot used to be trustworthy. Now in its spurt for growth its censoring postings. If you write a 3 or less starred review you're blocked from any further postings, even if they're 5 star ones. This is leading to nothing but 4/5 star reviews for every business. If you use Trustpilot always look at the 1 or 2 star reiews for a truer picture of what any company is like.
After posting about six negative reviews over a couple of years they banned me from posting any more reviews at all. They only want positive reviews after a while.
I used Trustpilot for a few years with no problems. Then they suddenly accused me of being a bot and will not let me login. I tried a second email account with the same problem. Maybe they didn't like me posting negative reviews for Squareup, which they may have a financial interest in?
I've given up. My genuine reviews don't stay up. I provide evidence they are genuine and they get removed or sometimes I'm not even asked for evidence. They are too quick to remove negative reviews but I bet they don't remove any possibly fake positive reviews from friends, family and staff. Do they even ask for proof when a review is positive? It's just no good any more. I hope this site doesn't go the same way
While removing reviews you worked hard on is frustrating, at least they tell you they do. Deleted my account immediately after and found this site. Who cares if it's smaller.
Trustpilot are removing genuine real expensive reviews of Payoneer bank while allowing fake paid reviews to remain.
Trustpilot are a bias marketing platform not a trustworthy review platform.
I had to post a very negative review about wholesale2b. I was honest and thus had my review removed by trustpilot claiming I made racial discriminatory remarks. One of the many complaints I had with wholesale2b is how they out source there work to India. Which is why wait times take 12-24 hours. For that I was flagged apparently. My argument was that in the business world everyone knows time is money. And should a problem arise with an order or customer and you have to wait 12-24 hours for a response you could lose that customer or get bad reviews. And yet trustpilot removed my review! I also read on many forums how trustpilot will remove negative posts made on companies which I firmly believe. Because for every negative review on wholesale2b there is two to three positive reviews there after with next to no good information. Only words such as " it's a great company good experience". Weak reviews! Trustpilot is not reliable. Its a scam website that works against honest reviews that take time to formulate a true experience.
There's no Trust in Trustpilot
In the high-octane world of business and personal development, where integrity and transparency are as vital as the air we breathe, my recent encounter with Trustpilot left a sour taste that no amount of sugar coating can sweeten. Picture this: I engaged in a genuine transaction with SuccessResources, investing not just my money but my faith in their 3Day seminar in Amsterdam, and then I shared my authentic experience on Trustpilot.
What happens next? Trustpilot slaps my company with a label of, pay attention - Selling fake reviews -, a claim as baseless as accusing a bird of talking!
We are a registered Educational Institute in Amsterdam, The Netherlands, nothing to do with selling fake reviews.
Despite arming myself with indisputable proof of my participation (yes, an invoice that's as real as the ground you walk on), Trustpilot stood unmoved, as if my genuine attempt at clarity was invisible to them.
Not one to retreat without a fight, I aimed another arrow of truth by reviewing Trustpilot itself, sharing my experience. The irony? This review was flagged as fake.
Despite presenting a fortress of evidence, including screenshots and case numbers (Ticket number: ******* is one of them) my truth was dismissed, tossed aside like yesterday's news.
This ordeal wasn't just an eye-opener but a clear call to all seekers of genuine feedback platforms: Trustpilot, in its current state, seems more like a court of kangaroos, where evidence leaps through hoops only to be dismissed into the void!
Everyone should question to seek transparency, and to demand a platform where our voices, backed by solid proof, are respected and acknowledged. Trustpilot, in this instance, failed to measure up to these standards, leaving a trail of questions about its commitment to genuine, unadulterated feedback..
Trustpilot removed negative my review of Trustpilot, saying I had to prove I used their services, I need to provide proof, a receipt or paperwork. Thid is impossible, but when asked how and said this was my proof, I heard no more. Trustpilot is a scam, negative reviews get removed if the reviewed service or company complains. Only positive reviews are allowed.
I have written countless reviews and all have been deleted but 3.
About a month ago I wrote a review that was flagged, I provided customer ID and screenshots and it was approved and marked "verified". A month later I got a sudden email that it was removed.
Terrible website that approves countless fake reviews from new accounts without history and removes already Verified reviews.
Asking customer to provide documentation, verifying the review (by adding Verified badge) and then removing it later as unauthentic is quite disrespectful towards review writers.
I wrote a review about silksilky being bad and it seems the review site trustpilot might be even worse. They asked for my order# and I needed to open up an account with them and have my photo ID uploaded or my review would be deleted. They might need my bank account number too or find it. Good lord trustpilot is bad.
Subject: Issue with Posting Genuine Feedback on Flippa.com
Dear Trustpilot Support Team,
I trust this message finds you well.
I've encountered challenges while attempting to post my genuine feedback for Flippa.com on Trustpilot, along with supporting evidence. Unfortunately, Trustpilot has consistently blocked my feedback, citing various reasons each time.
I understand the importance of maintaining platform integrity, but this recurring issue has raised concerns about the credibility of Trustpilot. It appears that there might be external pressures impacting the transparency of feedback, leading to skepticism about the reliability of Trustpilot reviews.
Upon further investigation, I've noticed a decline in Trustpilot scores on various review websites, indicating a broader trend. This has prompted me to question the trustworthiness of Trustpilot's review system.
I appreciate your attention to this matter and look forward to a resolution that ensures an unbiased and transparent platform for users to share their genuine experiences.
Thank you for your understanding and assistance.
Best regards,
Chetan