I started using this dry shampoo after I saw a few other YouTubers talking about it. No Nothing is a Finnish brand priding themselves in cutting out any harmful or unnecessary ingredients from their haircare products, making them safe to use for fine or colored hair. I ordered their "very sensitive dry shampoo", and I must say that it really does the job well! There is no strong scent and it makes my hair look fresh immediately. I definitely enjoy the fact that I don't have to worry about any harmful ingredients.