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  • HappySmileUK

Overview

HappySmileUK has a rating of 3.4 stars from 191 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with HappySmileUK most frequently mention customer service, mouth trays, and dental products. HappySmileUK ranks 61st among Dental Products sites.

  • Service
    41
  • Value
    40
  • Shipping
    35
  • Returns
    30
  • Quality
    36
See all photos

What reviewers want you to know

Positive highlights

  • I ordered mouth Trays and whitening gels and they are awesome.

Critical highlights

No critical highlights yet

How would you rate HappySmileUK?
Top Positive Review

“Very impressed with the products.”

maggie j.
3/25/16

Have been using happy smiles now for over 9 years. Only company out there who sells professional dental whitening systems. The brand I will only use is Happy Smiles 22% as this gave me incredible whitening results. Have tried Polanight but never works as good as HappySmiles own brand. Delivery always fast takes around 4 days. Good packaging. Communications very good. Would only use these guys as they are very professional.

Top Critical Review

“Id give this company negative stars if possible.”

Torrey H.
2/8/21

I purchased a kids toothbrush through their website, $60 kids toothbrush. One month later I receive a $13 electric toothbrush, a knock off brand from Phillips. Completely different product, and their customer service is non existent. Been trying to contact them about this issue for a week with no response. Save your money and your time.

Reviews (191)

Rating

Timeframe

Other

Reviews that mention popular keywords

mouth trays (15)
Thumbnail of user torreyh3
1 review
0 helpful votes
February 8th, 2021

I purchased a kids toothbrush through their website, $60 kids toothbrush. One month later I receive a $13 electric toothbrush, a knock off brand from Phillips. Completely different product, and their customer service is non existent. Been trying to contact them about this issue for a week with no response. Save your money and your time.

Products used:
None. They sent me a product that wasn’t even theirs!

Service
Value
Shipping
Returns
Quality
Thumbnail of user heleneh69
1 review
2 helpful votes
July 12th, 2019

Same thing here. I ordered on June 18th and was supposed to receive the package in 5 business days. It never arrived. They responded to my first email with a tracking number that doesn't exist and since have not answered any other mails nor refunded me. I used them in the past with no problem unless they are using the name illegally. Does anyone have a number to contact them. The website only gives an email option.

Thumbnail of user lisah304
1 review
0 helpful votes
June 15th, 2017

This is weird. I made payment before checking company (school girl error) and immediately checked for confirmation email. Nothing. Called my bank who were going to raise a claim for me. I was going to contact Action Fraud tomorrow when I was off. Then, today, the tooth whitener turns up?
I did send an email to *******@happysmile.com but it was undeliverable?
While thing very odd.

Thumbnail of user lindae77
1 review
4 helpful votes
March 24th, 2017

I ordered gum trays which were too big so was promised replacements, they didnt arrive. My order for whitening gel took ages to arrive and when it did, it was the the wrong gel, they promised a replacement, it didn't arrive, then I placed a new order, that hasn't arrived either. Their `Customer service` is by `ticket 'only, there is no telephone contact whatsoever. I will not use this company again. Very poor!

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

We would love to help you just send a private message. We had a delay sending out orders due to a server upgrade but service is now restored back to normal. Kind regards Mike.

Thumbnail of user paulas82
1 review
5 helpful votes
March 27th, 2017

Order said immediate despatch. Unable email and they have a ticket system for a reply. Tried many times and no response.
But elsewhere. Very unhappy

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

We would love to help you just send a private message. We had a delay sending out orders due to a server upgrade but service is now restored back to normal. Kind regards Mike.

Thumbnail of user junep23
1 review
0 helpful votes
April 24th, 2017

I too ordered my tooth whitening on 23rd March - it is now 24th April and although a return email stating shipment had taken place on 23rd March still nothing has arrived. I have sent in so many tickets asking for an update that I have lost count. The telephone number on the website is unobtainable and leaves me no other alternative than to contact PayPal and request a refund.

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

We would love to help you just send a private message. We had a delay sending out orders due to a server upgrade but service is now restored back to normal. Kind regards Mike.

Thumbnail of user charlottei1
1 review
5 helpful votes
March 24th, 2017

Ordered over 10 days ago, received an email saying it had been sent out Royal Mail 1st class recorded. Have not received the order or received any response from the company despite multiple attempts to contact them.

AVOID.

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

We would love to help you just send a private message. We had a delay sending out orders due to a server upgrade but service is now restored back to normal. Kind regards Mike.

Thumbnail of user anettej1
8 reviews
31 helpful votes
March 24th, 2017

Today I sent them an email and they replied to submit a ticket. (I've already done that twice).
I sent them the ticket id numbers and still not heard from them.
I have just filled in a form from my bank to get my money back as I've had enough.
Will never have anything more to do with them ever again as they are scammers.
Don't believe in all four/five star ratings as they are all fakes.
If you ordered from these contact your bank/ cc company/paypal and request your money back as you'll not receive your order.

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

We would love to help you just send a private message. We had a delay sending out orders due to a server upgrade but service is now restored back to normal. Kind regards Mike.

Thumbnail of user patriciam165
1 review
0 helpful votes
January 9th, 2017

Still waiting for the return of my dental trays, that were sent to you recorded delivery and signed for on 4. 4. 17. Why have there been no response from my messages?
Only gave one star, but it always looks like i've given 3... Bad company!

Thumbnail of user darrenk11
1 review
1 helpful vote
March 30th, 2017

Company is not real, they have generated fake good reviews to pull you in, visa have started an investigation on my behalf.

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

We would love to help you just send a private message. We had a delay sending out orders due to a server upgrade but service is now restored back to normal. Kind regards Mike.

Thumbnail of user kirstyh6
2 reviews
6 helpful votes
March 24th, 2017

I Haven't received order and my payment went to merchant in Hong Kong. Terrible service and I will be taking this matter further! DO NOT USE this website if you don't want ripped off.

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

We would love to help you just send a private message. We had a delay sending out orders due to a server upgrade but service is now restored back to normal. Kind regards Mike.

Thumbnail of user muneeram
1 review
4 helpful votes
March 26th, 2017

I ordered from the website since 17 January, 2017 and till today I didn't receive my order yet. I think it's a fraud website avoid it.

They deserve a 1 in rating, as their customer service always reply to my responds and keep promising to deliver the order, while I didn't received anything.

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

We would love to help you just send a private message. We had a delay sending out orders due to a server upgrade but service is now restored back to normal. Kind regards Mike.

Thumbnail of user shirleyc70
1 review
4 helpful votes
April 4th, 2017

Do not order from this company as they are a bunch of crooks. I ordered dental products and never received them and it cost me £38. They have never emailed me back or responded at all to any of my messages. They are frauds

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

We would love to help you just send a private message. We had a delay sending out orders due to a server upgrade but service is now restored back to normal. Kind regards Mike.

Thumbnail of user jackiea42
1 review
3 helpful votes
March 30th, 2017

It will be 3 weeks tomorrow since I placed my order for bleach and dental trays. I received the bleaching gel after a week but have not yet received the trays. I have paid in full for my order. I have sent 2 tickets enquiringly about this, I received reply saying would get a response in 24 to 48 hours. It's now 8 days later and no response. I have sent a third ticket but am not hopeful of a reply going by the service from my first 2 tickets. I can't use the gel as don't have the trays. I would like a refund as I have not received the full order. Unable to contact the company apart from submitting a ticket. Am very disappointed as I'd heard good things about them. Unfortunately it seems there are numerous people experiencing the same problem.

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

We would love to help you just send a private message. We had a delay sending out orders due to a server upgrade but service is now restored back to normal. Kind regards Mike.

Thumbnail of user traceyy3
1 review
2 helpful votes
April 1st, 2017

I placed an order on 13th March 2017 no order received have sent 6 tickets no reply.my bank is investigating them and will get money back avoid at all costs

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

We would love to help you just send a private message. We had a delay sending out orders due to a server upgrade but service is now restored back to normal. Kind regards Mike.

Thumbnail of user juliem115
1 review
6 helpful votes
February 23rd, 2016

I have been e mailing Sharon at Happy Smile. My first order didnt arrive at all. After I queried it, within a few days my order arrived, but one of the moulds was rubbish, I have let Sharon know and she was going to send out a replacement. The replacement never arrived. So now I am asking for a full refund. Sharon as decided not to answer my e mails. With a message out of office! Advising me that this e mail is no longer monitored. Any suggestions please?

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

Hi Julie... Thank you for your review! We will be happy to sort out any issue you have. If you have used the instant trays then it can go wrong if the want is too hot. You have to wait 5 mins then try it. You get up to 3 attempts. As we are a lovely dental company then please submit a ticket and we will give you a FREE set of custom fit dental lab trays worth £39.99. We wll make sure that you are very happy again. Thank you Julie for your review.

Thumbnail of user donnag97
1 review
2 helpful votes
May 2nd, 2017

I have sent two tickets through regards my order I still have not received. How can I get a refund?

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

We would love to help you just send a private message. We had a delay sending out orders due to a server upgrade but service is now restored back to normal. Kind regards Mike.

Thumbnail of user samr111
1 review
4 helpful votes
March 31st, 2017

Orderd gel 3 weeks ago, no reply to my tickets, no sign off gel i will be getting my money back you robbing $#*!s

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

We would love to help you just send a private message. We had a delay sending out orders due to a server upgrade but service is now restored back to normal. Kind regards Mike.

Thumbnail of user davidc234
1 review
7 helpful votes
August 14th, 2015

Placed an order and told it would be dispatched in days. When it did not arrived I sent their Sharon 3 emails asking where my order was an what was the tracking number. All were ignored.It was only when I opened a PayPal dispute did I get an email within minutes saying my order was not accepted. THIS WAS AFTER I WAS TOLD IT HAD BEEN SENT 10 DAYS AGO.
AVOID THIS COMPANY

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

**PUBLIC APOLOGY** During August 2015 we lost a member of staff sadly to long term cancer. It was a very sad time for HappySmile Dental Supply. Orders were delayed by upto 3 weeks. We make a "public apology" as we were not fully upto "operational" speed during that time. Rebecca had a very young family and left behind two lovely small young children. We did feel very sorry for our team
Member who we all had grown to love over 8 long years. We could of done things different and we learnt from those lessons. It did effect staff morale at that time due to grief. We are very sorry and we do take full responsibility. We did offer a poor customer service experience and delivery was late and this did upset customers during August 2015. We could not publish this public apology at the time as it was such a sad time for our staff at our dental supply company. Once again, please accept our most sincere apologies.

Thumbnail of user cb69
1 review
6 helpful votes
October 12th, 2014

Complete rogues... Like to know why/how they are still trading!
Needs investigating, Happy Smiles! Hmmm only happy smiles going on are those in there received funds (From all the mugs who purchased products) My son purchased gel plus mouthgaurd, paid £55... waited, put in ticket ( cant call this company! Wonder why) No responce :/ Luckily we paid through pay pal, as i dread to think.
If you have any sense you will steer clear, I warned him before hand, Same offers on groupon for £17.95. No more to add, just beware as you've been warned.

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

We asked you from day one please can we help you. We never have had a responce or an order number and we have asked you on regular basis for for the last 3 years. We never give up helping our customers and hopefully one day you will message us. We would love to give you free dental products. Michael

Thumbnail of user tracyd31
1 review
7 helpful votes
August 13th, 2015

Ordered goods to the value of £28 from this company 2 weeks ago and was promised next day delivery. Goods never arrived. There is no telephone number to contact them. I have emailed now every day for over a week and had no response. I am £28 worse off and considering contacting the police and trading standards. Blatant crook site.

Tip for consumers:
Don't order from this company.

Service
Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

**PUBLIC APOLOGY** During August 2015 we lost a member of staff sadly to long term cancer. It was a very sad time for HappySmile Dental Supply. Orders were delayed by upto 3 weeks. We make a "public apology" as we were not fully upto "operational" speed during that time. Rebecca had a very young family and left behind two lovely small young children. We did feel very sorry for our team
Member who we all had grown to love over 8 long years. We could of done things different and we learnt from those lessons. It did effect staff morale at that time due to grief. We are very sorry and we do take full responsibility. We did offer a poor customer service experience and delivery was late and this did upset customers during August 2015. We could not publish this public apology at the time as it was such a sad time for our staff at our dental supply company. Once again, please accept our most sincere apologies.

Thumbnail of user cherylw15
1 review
7 helpful votes
September 8th, 2014

I don't even want to give any stars so disappointed with this company, I have paid a lot of money for this product that I've still not received it it's been over a month, contacted the rep by emails don't know how many times also called happysmile you just get put through to a message service,
Nothing has been done to help me out will not order from them again just want my money back, so unhappy and disappointed

Tip for consumers:
Make sure your not paying a lot of money for a product you might not recieve

Service
Value
Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

I have never had any responce. We have spent hours in sending you messages so that you reply. We never give up helping customers Michael

Thumbnail of user kb71
1 review
6 helpful votes
June 11th, 2015

The website looks great, really reassuring from the way they describe their service. But wish I'd googled them and found this site first! I've not received my order and had no response to any of the emails I've sent! Completely frustrating and an absolute con. Please don't waste your money, avoid this site!

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

I have sent you a message via SJ. I want to help you. I keep sending you messages in hope you
Will one day reply to me. I never give up helping customers. I have free dental products for you.
Michael

Thumbnail of user natashah28
2 reviews
4 helpful votes
March 23rd, 2018

I went to Happy smile s for the second time. The first time I left after an hour and a half of waiting and made a new apt for the first appointment on a new day hoping it would go faster but it didn't. The next time I waited an hour before anyone even talked to me and she gave me an incredibly high price so I asked why and the rude lady snapped back that's what it is. So I asked what the difference between a regular cleaning and this cleaning was or if I should google it. She said o no I'm not going to do this today and stood up got in my face. She was yelling that she couldn't deal with me and another girl came and tried to take over and told the other girl to walk away but she just kept coming back unprovoked and getting in my face. When I asked for the manager she said she was and snatched my card back from the other girl and literally kicked me out. So I cancelled my garbage dental insurance because happy smiles was the only place covered. Happy smiles! Haha ridiculous because I never smiled once.

Thumbnail of user sharonc53
1 review
6 helpful votes
August 18th, 2015

This is a scam. Been waiting a month. Sent many tickets and no response. The *******@happysmileuk.com only triggers a response email from mike, saying contact Sharon. Durr! They say they will respond to tickets within 48 hours. Maybe they mean 48 years, after which time I won't care if I had teeth or not! I know they exist and my PayPal account proves I paid. They sent the syringes without the tray, which was £39.99.

Thumbnail of user mikec101
Michael C. – HappySmileUK Rep

**PUBLIC APOLOGY** During August 2015 we lost a member of staff sadly to long term cancer. It was a very sad time for HappySmile Dental Supply. Orders were delayed by upto 3 weeks. We make a "public apology" as we were not fully upto "operational" speed during that time. Rebecca had a very young family and left behind two lovely small young children. We did feel very sorry for our team
Member who we all had grown to love over 8 long years. We could of done things different and we learnt from those lessons. It did effect staff morale at that time due to grief. We are very sorry and we do take full responsibility. We did offer a poor customer service experience and delivery was late and this did upset customers during August 2015. We could not publish this public apology at the time as it was such a sad time for our staff at our dental supply company. Once again, please accept our most sincere apologies.

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From the business

Business History

UPDATED MAY 2016

HappySmile is the leading UK tooth whitening brand. Established in 2003 we have been online for over 13 years. We are the only UK tooth whitening brand that is dentist approved and scientifically tested.

If you have been to the dentist and have not had the HappySmile brand then you have not had the OFFICIAL patient brand that is clinically tested. You can see PROOF online that HappySmile is the only TESTED UK brand. Please copy and paste this URL that is on a government medical webpage: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4253113/ You can see that these scientific dental studies prove we are the only UK tested brand.

You can ALSO visit www.twitter.com/happysmileuk to see that thousands of dentists follow us on Twitter and use our dental products as we are the largest dental community on social media. Our fans also include TOP UK dental professors and famous celebrities.

Our Tooth Whitening Products are:
TESTED
FREE FROM SENSITIVITY
PROVEN TO WORK
DENTIST APPROVED.

We are the largest tooth whitening supplier in the UK.

You will NOT find a better brand than HappySmile. We are TESTED, PROVEN TO WORK SCIENTIFICALLY!

We also make advanced custom fit dental trays that are highly popular. Unlike other dental labs we supply 2mm with important seals and reservoirs. You MUST have reservoirs for best results.

You can order all our dental products from our dental shop online. We include FREE worldwide delivery.

If you are looking for reviews then try reading scientific facts here>>> http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4253113/ and visit our Twitter page to see that we are the most popular dental community on social media. www.twitter.com/happysmileuk

These are FAMOUS celebrities who follow HappySmile on Twitter:
https://twitter.com/Happysmileuk/lists/famous-fans-happysmile-uk/members

This link is for TOP UK Professor fans who follow HappySmile on Twitter:
https://twitter.com/Happysmileuk/lists/professor-fans/members

We do not have a list all the UK dentists who are fans as we have thousands!

These are the UK charities that we donate to:
Tree of Hope
Oral Health Foundation

HappySmile Clinical Dental Product Studies:
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4253113/

We are the only UK tooth whitening brand that is tested and clinically proven. No other brand of tooth whitening in the UK is tested. We are very proud to be the most popular brand. Please feel free to ask for a FREE dental sample. You are happy to try before you buy.

Please keep SAFE when using tooth whitening products. HappySmile is the ONLY UK trusted brand that has been scientifically tested. This web link is PROOF that HappySmile is the OFFICIAL UK Dentist/Patient brand... You can see for yourself here just copy and paste the link> http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4253113/

We are also listed in the European Journal of Dentistry (You are only listed in this dentist journal if you are the leading dentist brand). You can see for yourself here just copy and paste the link> http://www.eurjdent.com/article.asp?issn=1305-7456;year=2014;volume=8;issue=4;spage=538;epage=545;aulast=Peskersoy

HappySmile Guarantee:
Our tooth whitening products are PROVEN by science to whiten your teeth. We are the most popular UK tooth whitening brand. The reason you are reading this is because you have heard about our high quality dental products. If you are looking for reviews then visit the web links above or visit our dental community on Twitter! We guarantee all our dental services. If any dental order is lost in the post then do not panic as we will replace it free of charge. Please always allow time for delivery. All dental orders are shipped by Royal Mail 1st class recorded delivery. If you are not in then you will of been left a calling card. You should always ask your Royal Mail local sorting/delivery office for your order incase you were not in to sign for your dental order. If you need us to give you a tracking number then please contact customer support and submit us a ticket. You can submit a ticket by copying and paste the following link: http://www.dentalsupplyglobal.com (Please do not send in duplicate tickets).

We have AMAZING customer services that are very professional that love to help customers! This is an audio testimonial from HEARTFM Scotland Radio (Copy and paste the link into your browser to listen to the radio audio clip) http://picosong.com/gTKC/

Thank you for reading about HappySmile and we look forward to sending your dental order. Please tell all your family and friends about us, so they too can order official scientifically tested dentist approved tooth whitening products. Nothing works better than HappySmile when whitening your teeth the professional way!

Company Representative

Thumbnail of user mikec101
Michael C.
Mr Mike Cohen (CEO)
UPDATED MAY 2016

HappySmile is the leading UK tooth whitening brand. Established in 2003 we have been online for over 13 years. We are the only UK tooth whitening brand that is dentist approved and scientifically tested.

If you have been to the dentist and have not had the HappySmile brand then you have not had the OFFICIAL patient brand that is clinically tested. You can see PROOF online that HappySmile is the only TESTED UK brand. Please copy and paste this URL that is on a government medical webpage: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4253113/ You can see that these scientific dental studies prove we are the only UK tested brand.

You can ALSO visit www.twitter.com/happysmileuk to see that thousands of dentists follow us on Twitter and use our dental products as we are the largest dental community on social media. Our fans also include TOP UK dental professors and famous celebrities.

Our Tooth Whitening Products are:
TESTED
FREE FROM SENSITIVITY
PROVEN TO WORK
DENTIST APPROVED.

We are the largest tooth whitening supplier in the UK.

You will NOT find a better brand than HappySmile. We are TESTED, PROVEN TO WORK SCIENTIFICALLY!

We also make advanced custom fit dental trays that are highly popular. Unlike other dental labs we supply 2mm with important seals and reservoirs. You MUST have reservoirs for best results.

You can order all our dental products from our dental shop online. We include FREE worldwide delivery.

If you are looking for reviews then try reading scientific facts here>>> http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4253113/ and visit our Twitter page to see that we are the most popular dental community on social media. www.twitter.com/happysmileuk

These are FAMOUS celebrities who follow HappySmile on Twitter:
https://twitter.com/Happysmileuk/lists/famous-fans-happysmile-uk/members

This link is for TOP UK Professor fans who follow HappySmile on Twitter:
https://twitter.com/Happysmileuk/lists/professor-fans/members

We do not have a list all the UK dentists who are fans as we have thousands!

These are the UK charities that we donate to:
Tree of Hope
Oral Health Foundation

HappySmile Clinical Dental Product Studies:
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4253113/

We are the only UK tooth whitening brand that is tested and clinically proven. No other brand of tooth whitening in the UK is tested. We are very proud to be the most popular brand. Please feel free to ask for a FREE dental sample. You are happy to try before you buy.

Please keep SAFE when using tooth whitening products. HappySmile is the ONLY UK trusted brand that has been scientifically tested. This web link is PROOF that HappySmile is the OFFICIAL UK Dentist/Patient brand... You can see for yourself here just copy and paste the link> http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4253113/

We are also listed in the European Journal of Dentistry (You are only listed in this dentist journal if you are the leading dentist brand). You can see for yourself here just copy and paste the link> http://www.eurjdent.com/article.asp?issn=1305-7456;year=2014;volume=8;issue=4;spage=538;epage=545;aulast=Peskersoy

HappySmile Guarantee:
Our tooth whitening products are PROVEN by science to whiten your teeth. We are the most popular UK tooth whitening brand. The reason you are reading this is because you have heard about our high quality dental products. If you are looking for reviews then visit the web links above or visit our dental community on Twitter! We guarantee all our dental services. If any dental order is lost in the post then do not panic as we will replace it free of charge. Please always allow time for delivery. All dental orders are shipped by Royal Mail 1st class recorded delivery. If you are not in then you will of been left a calling card. You should always ask your Royal Mail local sorting/delivery office for your order incase you were not in to sign for your dental order. If you need us to give you a tracking number then please contact customer support and submit us a ticket. You can submit a ticket by copying and paste the following link: http://www.dentalsupplyglobal.com (Please do not send in duplicate tickets).

We have AMAZING customer services that are very professional that love to help customers! This is an audio testimonial from HEARTFM Scotland Radio (Copy and paste the link into your browser to listen to the radio audio clip) http://picosong.com/gTKC/

Thank you for reading about HappySmile and we look forward to sending your dental order. Please tell all your family and friends about us, so they too can order official scientifically tested dentist approved tooth whitening products. Nothing works better than HappySmile when whitening your teeth the professional way!

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