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Blue Nile

How would you rate Blue Nile?
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New York
1 review
0 helpful votes
Follow Marco T.
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They trick you in buying their products, take your money and then do not ship for the prior discussed and promised shipping date. Prices seem to be good but this whole thing is like a scam. Poor sales people in the blue nile shops that have to sell this scam. STAY AWAY and buy local from your store!

Date of experience: December 22, 2023
California
1 review
0 helpful votes
Follow Alexander E.
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I purchased a blue nile wedding band and everything went well until a few weeks in when it got scratched. It's a tungsten band, but I figured I'd live with it. Then after only having the ring for three years it has cracked. There was a lifetime guarantee when I bought the band and free repairs. Blue Nile is unable to honor either of those commitments. I am severely disappointed in their customer service and the quality of the ring. They no longer sell the particular band on the website, so I assume they realized it was a flawed product—which I hate to say because it's my wedding band and has a great deal of sentimental value for me.

Date of experience: April 4, 2024
GB
1 review
0 helpful votes
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Bad experience with damaged ring
September 13, 2024

I recently purchased two wedding rings from Blue Nile, having them shipped all the way to London from the United States. Unfortunately, my experience has been extremely disappointing. Upon receiving the rings, I noticed that the bride's ring had a noticeable black mark on the inside—something that should have been caught during a proper inspection before shipping.

When I contacted customer service, the options they provided were far from satisfactory. They offered to send the ring back for repair, but this would take an unacceptable two months, leaving me close to my wedding abroad in the Philippines with no guarantee of having the ring in time. Their other options were just as disappointing: either accept a refund for the flawed ring, which would leave me with one unmatched ring, or pay out of pocket to have it repaired by a local jeweler in London.

Given the distance this ring had to travel, it's frustrating that Blue Nile did not take the necessary care to ensure everything was perfect. The lack of a viable solution and the long wait for repairs have left me deeply unsatisfied. I expected better quality control and customer service from a company with such a reputation, especially when dealing with something as important as wedding rings.

Date of experience: September 13, 2024
California
7 reviews
14 helpful votes
Follow Gina G.
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We have purchased jewelry from Blue Nile in the past, including our wedding rings. The past 3 purchases we made online stated, "IN STOCK" with a promised delivery date. On each delivery date, Blue Nile states shipment is delayed. Two to three weeks later, we get an email from them stating the items are unavailable and a refund will be issued at a later time. Having to wait at least 3 weeks to get our $6,400+ refund is not acceptable. Blue Nile has lost its reputation and we no longer recommend them to our friends. We highly recommend James Allen, Brilliant Earth, or David Yurman for reliability and quality.

Date of experience: December 18, 2023
Wisconsin
1 review
0 helpful votes
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Feel mislead
October 17, 2023

I bought anniversary ring for $1300 marked down from $3,200 original sales price. I knew it wasn't worth $3200 buy thought u was getting a good deal. A few weeks later the sale ended and the ring was still marked at $1300. I can't help but feel mislead by this false pricing sales tactic.

Date of experience: October 17, 2023
Nigeria
7 reviews
2 helpful votes
Follow Reese W.
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Always excellent customer service from Blue Nile. I wouldn't normally order online for fine jewelry but for Blue Nile, they have proven to me over the years -- from my first diamond ring to the everyday / special occasion accessories I purchased in between, and eventually to the maintenance and checkup I needed for my diamond ring -- that they are a very reliable and dependable company. If you have a case that requires the location of a person who is making it very difficult to find them, or just want to be reunited with a long lost relative, skip trace can help and McRae Investigations Agency is happy to discuss your specific needs anytime. See mcraespy at outlook. Com today for all your investigate needs including assets discovery and recovery. Highly recommended!

Date of experience: August 29, 2022
PR B. Blue Nile Rep
over a year old

Thank you for such a kind review, Reese! We're so glad you had such a positive experience!

Canada
1 review
0 helpful votes
Follow Marialyne G.
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My boyfriend purchased a diamond necklace for my birthday. He bought it early and gave it to me on birthday. When I tried it, the necklace was too tight and I wanted to exchange it. I explained to the customer representative that my neck is chubbier and I wanted to exchange it for something else that actually fit me. I was a few days after the return policy and she said if I had called one day earlier I would've been able to but since I was late I would have to pay 20% restocking fee. I think it's ridiculous that people spend so much money on this site and this is their customer service. Til this day I have an expensive diamond necklace that's sitting in my drawer that I can never wear.

Date of experience: August 3, 2022
PR B. Blue Nile Rep
over a year old

Thank you for leaving an honest review. We are sorry your experience wasn't what you expected. We have a 30 day return policy that we must honor across the board. We are sorry for the inconvenience and thank you in advance for your understanding. If you have any other questions please email service@bluenile.com.

Georgia
1 review
0 helpful votes
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Blue Nile Doesn't Care
November 1, 2022

I bought a necklace from BN. The matching earrings had been discontinued, but I found them on another site, in perfect condition. The first necklace sent was the wrong one. Thinking this mistake was a fluke, I sent the necklace back and ordered another. Again, the wrong necklace was sent. To make matters worse, BN would not agree that the wrong necklace was sent... twice... but finally confirmed that I was right. By this time, the necklace was on backorder. One date after another passed... while the return window for the earrings had closed. Finally, the necklace was discontinued. Customer Service provided the usual platitudes. One even told me to look for the necklace on Claires.com! I sent a letter to the CEO of BN, Sean Kell. No reply... after about a month.

Date of experience: November 1, 2022
Italy
1 review
0 helpful votes
Follow dario c.
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Bought a ring, received it and had to resize it. Nightmare began...4 months to receive it back.
In this timeframe, I paid import duties on the first shipment, import duties to send it back into USA (due to BlueNile missing information on shipping documents), finally import taxes again on the third shipment to get the new ring (again BlueNile responsibility).
In all of this, BlueNile customer care team replied emails for the sake of replying, they couldn't care less nor moved a finger to help with any of this.
I'm do disappointed I bought from these unprofessional people. Stay away for your own peace!

Date of experience: November 8, 2023
New York
2 reviews
1 helpful vote
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Lovely diamond
May 18, 2021

Robert was such an amazing help in trying to find the perfect diamond for our setting. It's lovely and we are very happy. I actually would never think of buying another diamond from any place but from blue Nile

Date of experience: May 18, 2021
PR B. Blue Nile Rep
over a year old

Hi Debbe, thanks for the sparkling review! We are so glad you love the diamond-- we loved being part of your celebration and this milestone moment. We hope to always be on your shopping list when a special occasion comes up!

Washington
1 review
0 helpful votes
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My husband has bee surprising me with Blue Nile diamonds since 2009! I am always so pleased with the quality of the diamonds as well as the settings. I have 4 rings, a pair of studs, hoops and a beautiful pendant. Blue Nile's customer care and service team is top notch too!

I've had my rings appraised for insurance purposes and my appraisals have all come back for a much higher replacement value than we spent.

I will forever refer friends and family to Blue Nile!

Date of experience: June 9, 2021
South Carolina
1 review
0 helpful votes
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I purchased these pearl ear rings for my girlfriend that was about to graduate Nursing School. She loved them! She wanted for Nursing photos and Graduation. She wears them nonstop. Looked at Tiff., these are incredible and flawless, priced much better and still received with a beautiful presentation box. Thanks again!

Date of experience: June 14, 2021
Australia
1 review
0 helpful votes
Follow Danielle L.
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So disappointed that the item I purchased in April, and now being asked to review, has still not been sent due to further delays!

No solution was offered, or discount to purchase another item, due to delay being "on their suppliers end". I now have to buy another item for my daughter's birthday!

Don't rely on Blue Nile for time sensitive items.

Date of experience: June 9, 2021
PR B. Blue Nile Rep
over a year old

Hi Danielle, Thanks for your honest review. It certainly seems like there was a ball dropped somewhere along the way, and for that we're very sorry. We'd like the opportunity to live up to the expectations of excellent service you had previously. What is the best way to reach you? We'd like to connect and ensure we provide you the service you expect in the future.

Texas
1 review
0 helpful votes
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Love love love!
September 13, 2021

I have been a client for many many years. I've had done returns, (processed quick and easy) service on my engagement ring, which is about 11 years old. They checked it "inside and out, top to bottom". Recommendations and cost were explained to me in great detail. Workmanship was impeccable! I can't say enough great things about BN! Client for life!

Date of experience: September 13, 2021
PR B. Blue Nile Rep
over a year old

Hi Kathleen, thank you so much for this kind review! Whether it's caring for your engagement ring or supporting you with a return, we appreciate having you as a loyal Blue Nile customer!

Israel
1 review
0 helpful votes
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Very poor service. We ordered a ring and suddenly after 2 days it's "out of stock" very very unprofessional, very poor service.
NOT RECOMMEND to do business with that kind of low and poor standards of service.

Date of experience: May 30, 2023
Florida
1 review
0 helpful votes
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While pretty, they were hard to get on and closing was not great. Sadly, I have already lost one within three weeks of wearing them so I cannot recommend these. Also, did not realize how small they were. I bought them for $500 plus. I tried uploading photos but was unable to do so.

Date of experience: May 18, 2021
PR B. Blue Nile Rep
over a year old

Hi Barbara, thanks for your honest review on the product. We're sorry to hear about your experience and will make sure this feedback is taken to our internal team. We take all feedback seriously and use it to fuel our efforts at continuous improvement.

Florida
4 reviews
0 helpful votes
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I bought a gold ring from here nearly spending $2k. They said it would arrive in 3 -4 days. It took way longer than that. Just dropping my honest thoughts!

Date of experience: May 31, 2022
PR B. Blue Nile Rep
over a year old

Hi Matthew, thanks for the honest review! We apologize for the delay and we hope that you love your ring.

New Jersey
1 review
0 helpful votes
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I purchased a 3 prong emerald ring. 2 months later and very little wear, the center stone fell out. Customer service was not very amenable to sending a return postage label, due to this was beyond 30 days. I sent it USPS and now it is lost! I have purchased jewelry in the past but, never had a problem.
Now that I have, I would not be comfortable with the customer service.

Date of experience: August 13, 2021
PR B. Blue Nile Rep
over a year old

Hi Alisa, we are sorry to hear about your negative experience with Blue Nile. We'd love to assist. Please send an email to pr@bluenile.com so we can help get this sorted out for you.

Hong Kong
1 review
0 helpful votes
Follow Olga E.
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I would start with the good part and why I enjoyed browsing the company's offers.
I was looking for earrings but couldn't understand whether the sizing would be good.
I have contacted the customer service and was pleased to receive the real pictures of the requested models (1 day).

Later I have consulted the support on the resale value and decided to go for diamond studs with platinum material.

Now comes the part that I didn't quite like.
The website clearly shows a specific type of lock which I wanted (picture 1 and 2 for reference)
However, I received a different type of lock with my purchase.

The customer service came back to me quickly, which I greatly appreciate, and explained that the aspired type comes only for diamond studs 1 t. Ct. W. (My purchase is 0.70 t. Ct. W)

Now what do I think? I was offered to get another type of lock for 130$ (my purchase was 1800$ for D VVSII Ideal cut) but I am not willing to pay on top as simply it was a gift for myself and already a purchase big enough.

If the company put it clearly, so that the customers could see this information, this would be fair. I don't feel that it's very honest, as I cannot know the company's policy as a first time buyer.

My earrings came with a full set of documents, including 2 GIA certificates and an appraisal report. The diamonds are fantastic, and I believe that the service and the quality is really really good.

I am happy with my studs and I will be glad to order from them in the future!

The delivery took only 3 days and was regularly updated on the website (also huge plus).

The picture in my order and on the website
The type of lock I have received
Date of experience: September 30, 2022
PR B. Blue Nile Rep
over a year old

Hi Olga, thank you for leaving a review! We are so glad to hear that you had a pleasant experience with our Customer Service team! We do apologize for the confusion regarding your purchase and appreciate the honest feedback. We'll be sure to pass this along to our team.

North Carolina
1 review
0 helpful votes
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I purchased this as a gift for my daughter. A month into wearing the chain gave out and she almost lost the pendant. I am shocked at such low quality. For the price, this is unacceptable
Awaiting a response from Blue Nile.

Date of experience: May 11, 2021

Overview

Blue Nile has a rating of 2.7 stars from 82 reviews, indicating that most customers are generally dissatisfied with their purchases. Blue Nile ranks 22nd among Engagement Rings sites.

service
45
value
44
shipping
42
returns
25
quality
43
+19