I am a long standing REI member. I've shopped at three different REI stores in Southern CA and online. In-store assistance has ranged from nice people who don't know the products they're selling to truly exceptional knowledgeable helpful human beings.
Today, my wife and I went to the Santa Monica store. We had done our online research prior to going and were hoping to find what we needed at the store as a double dividends promotion was being offered for all in store purchases.
WOW!
Shopping for zero fall hiking shoes - my wife was assisted by a truly helpful patient knowledgeable gentleman. Shopping for a high impact cycling helmet - I was helped by a man who's name tag said ROMAN. He was exceptionable - extremely knowledgeable, helpful, personable, patient and through.
Suffice to say we purchased the products we came to find, and both left happy as well as informed about related items we will consider for our next purchases.
5 STAR for sure for sure.