They bury reviews that they don't like, and make it take over a minute to load their "not recommended" reviews. Which vary RADICALLY with the reviews that they do include to make their ratings. That's my poor user experience. But from the business perspective, Yelp pressures owners to pay for yelp premium in order to fix their yelp image (because all of the 5 star reviews aren't sticking). If Yelp WASN'T doing anything crooked here, they would make it easy for viewers to see ALL reviews, and compare that against "recommended" reviews, so the user could decide if manipulation was taking place. AND yelp advertises competitors on the same page as non yelp "partner" accounts. Yelp does something in virtual space that would NEVER be legal in physical space. I cannot believe they've survived this long. The only thing creative about their app is their nefarious tactics for exploiting business owners.