Elf offers affordable, high quality products that often rival some prestige products! What does Elf stand for? Eyes, Lips & Face! And has a huge range of products that are vegan and cruelty-free from complexion-perfecting foundations and concealers to ultra-pigmented liquid and powder eye shadows to cult-favorite face and eye primers to achieve a glam or natural look. The one product I love is the poreless putty primer. It includes squalane, which helps prevent moisture loss during wear, perfect for my dry skin. It has a velvety texture, so when I apply my foundation afterwards, it goes on smoothly.