Every time I go to Twitter I bog down in tons of tweets and Topsy helps me to make sense of all that mess of information. It provides pretty nice range of search options and I find it very helpful when I need to research something on Twitter. The only thing I dislike about Topsy is that it is limited to Twitter only, it would be great if it allowed to conduct searches on some other social sites as well.
This plus google analytics is really all you need to keep track of web based analytics and social media.
Topsy is great both both monitoring your social media as well as just surfing the web and recent tweets...far better than google search for current pop trends.
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