Luz was born near the Casupo mountain range in Valencia, Venezuela, where she used to hike up to the top and drink fresh-squeezed juice from oranges plucked right there. It was on Casupo she learned the power of nature and began to feel a responsibility to take good care of it.
While working for 15 years designing shoes for brands like New Balance and Fila, Luz visited tanneries and factories all over the world, sourcing and selecting leathers. She collected swatches and samples from her travels, and that’s what inspired her to start her own leather brand. As she became more conscious of her day-to-day consumption, she realized small changes could mean big progress. She wanted to make it easy for her customers to make a difference, so she began to weave sustainability into her business. Thus, Casupo and its responsible leathers were born.
Luz is intent on giving back and running a company that makes her proud. She lives in Long Beach, CA where she continues to connect with nature by surfing, running, and biking. She still sends her heart to the Casupo mountain range by contributing faithfully to Fundanica, an organization at the base of the mountains that helps kids and means so much to Luz.