From my last 3 and a half year shopping experience with them, I'd say yes YOOX is legit. I have never experienced "paid but not got the item". Not a single time from my 67 shopping experiences. My husband also regularly shops at YOOX, and he neither has had any bad experiences. I compared some shopping sites that sell high end brands' items, and have felt YOOX is the best of all for their real big deal (never got counterfeits), easy return (except final sale), free return shipping if moneyoox is chosen for the refund method and their reliable customer service. I recommend you to buy returnable item, so that you can return it for whatever the reason. Their return window is quite long. Though my past returns took average 5~9 days to be processed after they actually received the return packages, they never failed the processes either. I'm really frustration free with them.