Like many I saw what appeared to be an article in Microsoft MSN home page. I then was stung for £50. it took 10 minuets to realise it was a scam. I then started to claim my money back, that is when the fun started. I have to say that I am now taking action against Paypal who have continued to take money from a company that they know are not trading legally from 2015, as far as I can see from the complaints Paypal are well aware of the scam. Paypal refused to return my money from the swoggi account where they probably hold thousands of pounds. I told Pay pal that I consider they are aiding and abetting a scam knowingly taking money after thousands of people have complained for several years. I have sent them the reports that indicate without doubt this swoggi do not respect the law.
I did contact Microsoft and report this site and the misleading article on MSN that was actually an ad. It has been taken down on my feed but I do not know if it is still on other feeds. After reading this report by the ASA advertising standards published in February 2017, it explains in detail how swoggi brake all the advertising standards codes of practice, swoggi were instructed to change the way its site works and the ad I saw must also be changed. Obviously they did not so I again reported this to the ASA. The report can be read here at this link, it will cover every point that thousands of complainants have made: https://www.asa.org.uk/rulings/sophora-media-ltd-a16-348838.html. I have also reported it to the Fraud Police, it is time we all made a stand and stop this. I will advise any person to do the same. It only take 20 minuets.
Swoiggi ignore the law because they are based in Honk Kong, the London office is just a front to allow them to trade in the UK. I looked at their company details in company house, I saw their trading accounts that does not reflect a very large scam company that reports it made very little money, Inland Revenue should also investigate a company that is listed as dormant that is trading. I also traced the UK hosting site that I believe is based in Manchester, this should also be looked at by the police for aiding a scam to trade.
If you are reading this because you have been scammed do something about it. Write a complaint to Paypal or the credit card company you paid with, report it to the Fraud Police, report it to the place you saw the ad that has been recorded by the ASA as misleading. They must be stopped. I have told swoggi customer services I will not stop till they are shut down.