I just bought the new lip balm trio of her Valentine collection which claim to be 3 flavored lip balms. I tested each and each one feels like Vaseline on the lips so nothing different there. However the ad on her website claims that they are flavored and the ones I received are clearly not flavored. Not that I truly care but don't advertise something if it is not what you claim. Buy yourself Vaseline instead or Aquaphor. The consistency is extremely similar.