My 83 year old mother was conned into signing up for a monthly subscription service while ordering an item. She has a 6th grade education and does not have the ability to discern an upsell. They told her she would get sales and special pricing, however, she only has bought 2 items ever and would never have a need for a monthly discount. When you deal with older adults you need to be careful and have ethics that prevent you from taking advantage of those who are not capable of understanding the new Internet scamming ways. Shame on you!