We have a ton of food restrictions including dairy and gluten. Things that cost a bundle at the natural foods stores are WAY more affordable on Thrive. Plus they are delivered right to our door. The $60 a year membership fee is paid for fast in the savings we receive. I think we saved almost $2000 last year. They do let you try the service for 30 days but then you are charged the fee. They are up front about that point, so you do need to be aware as to what you are signing up for. It's like the Costco of pantry stable non-GMO, organic, vegan, gluten-free, and Paleo products. I just wish they had fresh items so we could save even more.