Kenneth Cole is full of do-gooder marketing gimmicks (but I like their shoes) - Kenneth Cole's marketing message on billboards, print ads, and on its website is always, "Make a difference in the world. Buy our stuff." Honestly, I find it completely ridiculous and vaguely condescending that they believe anyone would believe their gimmicky marketing message. I would be willing to bet Kenneth Cole donates no more money than the Gap or any other large clothing company.
That said, I am a big fan of their shoes. Not unreasonably priced, stylish, and they last. I just bought these:
http://www.kennethcole.com/product/index.jsp?productId=*******&cp=**************245&parentPage=family