Innovative products, unequalled service, built with long lasting high quality components (unlike most PCs which are designed for a 2 to 3 service life).
We've bought dozens of Apple computers, iPhones, iPods, Apple TVs, printers and all have worked many years longer than their PC counterparts. We're still using two LaserWriter 16/600PS laser printers and a PowerBook G4 Titanium built in 1998... Yes that's 15 YEARS ago! The printers have printed 100,000+ pages and the PowerBook still runs both the old OS 9 and OSX in a high usage office environment.
Steve Jobs was a genius... and Apple Computer is his legacy with Apple still innovating and building super high quality products now and for years to come.