10 years ago and more, Planetfeedback was an effective tool for customer feedback. Apparently it lost staff, and what was left was a passive aggressive moderator who misnamed himself "Mr. Helpful", who ruthlessly disagreed with any commentator who wrote a comment online that did not support the complaint author 100%. The site interface was already dated before the decline in activity, and the site suffered a slow and agonizing death - the interface was never updated. A beloved and prolific contributor, Redheadwithglasses (Angela), died from cancer, and it was only a few years later that the site did as well.