Roku tv advertised they DO NOT charge for activation. HOWEVER the representatives 2 different ones tell you different. They would not activate my tv even though on the tvs activation page it states that they do not charge for it. They also told me even though I pay for cable and have Netflix, Hulu and Disney plus that i would have to pay for their services for these as well. Consumers this company knowingly and maliciously scams thousands of people out of their hard earned money. Do not be their next victim.