The Diamond Store

This was a really great company! They kept me updated about every step of my order considering it's a pretty expensive order. Customer service was absolutely wonderful as well. Everytime I had a problem or any doubts, they were easy to get hold of and were so friendly and helpful!

Ordered necklace, received confirmation or order email and money taken from bank.

Advised delivery in 7 days, still nothing 3 weeks later, no reply to multiple emails, customer service phone permanently has message saying the store is closed.

Have reported to Visa.

Do not buy from this store.

I purchased two exact same rings from them in July 2022. I had worn mine pretty much daily, my partner wore theirs mainly on weekends/off days only.

By the beginning of December mine had lost 6 stones. My partner's ring had not lost any due to the fact it had been hardly worn. I returned only my ring to the Diamond store for assessment and repair under their supposed 5 year warranty. They assessed that I had caused the damage (six stones falling out) myself and that I was liable for the cost of the repairs. I had them return the ring for an independent assessment.
I then took BOTH rings for assessment at 3 local jewellers (all NAJ members) for their opinion. At no point did I give them a backstory or any prompting. I literally asked them "what is your opinion of these rings", and I explained they were both purchased together and one had been worn more than the other.

All three jewellers independently reached the same conclusion themselves:

• The stones have been set poorly in both rings
• The size of the stones in both rings are generally uneven
• The loss of diamonds in the first ring is due to the poor quality of the settings
• Besides general wear and tear from daily wearing, the first ring has not suffered any damage that would cause the diamonds to fall out
• The quality of the settings in the second ring are also poor, and even though there has been no loss of diamonds to date, it is highly likely to occur if worn again

To date the Diamond store have quoted me £450 to 'rebuild' the first ring which they then offered a £55 discount when I pointed out that them assessing their own work was not entirely 'ethical'. The local NAJ jeweller has quoted me £250 for the exact same job.
In ALL correspondence with the Diamond Store and NAJ they have blatantly ignored the quality of the build of the 2nd ring (the hardly worn one) so that they can justify my ring as having damage caused by myself. Literally not one email addresses the poor quality workmanship of the 1st ring because if they did they would also have to concur that the issue with my ring was down to poor quality workmanship and would then have to rebuild or refund BOTH rings.

Unfortunately I cannot upload photos here to show the appalling 'craftmanship' of both these rings and how they are a MILLION MILES from the photo advertised on their website. Please feel free to contact me if you would like to see the images.

The ring settings on the product page show much more substantial and uniform settings which clearly clasp the stones. The settings on the rings provided to us seem quite haphazard and sloppy, and in some instances the settings are barely even touching the stone. I must hasten to add that my ring was worn continuously since we received it until the beginning of December, whilst the second ring has barely been worn at all.

Given both these rings are now unwearable, they are considered unfit for purpose. I would STRONGLY recommend NOT TO PURCHASE anything from these clowns but instead go to you local independent jeweller where you will get a much better and professional service.

AVOID AT ALL COSTS!

My husband bought me a beautiful diamond bracelet from the diamond store for Christmas 2015. He was organised and bought it a few weeks before, gave it to me on Xmas day. I noticed straight away that the clasp was faulty and it couldn't be shut. So I could not wear it. We emailed the company on the day and they were closed for almost a week.
When they returned in the new year were told it would be 'repaired' so we sent it off immediately. They had it for a considerable length of time and sent it back to us just as the 28 day 'returns' period was up.

The repaired bracelet fell off my wrist the first time I ever wore it. We contacted them and explained as it is the 2nd time something has happened we would like our £235 back, as the bracelet is unfit for purpose, and we were not happy with the goods. They said no as it was out of the returns period. The reason it was out of the returns period was because of their extended Xmas break and the length of time they were 'repairing' it. After returning it once again they said they would 'repair' it for us again or allow us to exchange for something else. T the 'customer advisor' advised me to get a more robust bracelet and implied it was too nice a bracelet for me to wear and to exchange for something more hard wearing as I had 'pulled it off.'

As a last resort we offered a comprimise for an exchange for a necklace costing half of the price and a refund for the remaining £96 but we were even refused this.

We are not happy with this situation and are getting legal advise. I'm sure the company do not give a stuff as they are experienced in dealing with disappointed customers and are rude people. I simply do not know how he or any of his employees can sleep at night. Awful company taking genuine people's hard earned money, with obvious pride.

Obviously, their diamonds are the best but their jewelry overall is amazing as well. I have never ever seen a diamond which sparkles and shines as much as my girl's ring. My beautiful fiancé loved the engagement ring. Ofc she said yes and she always thanks me for getting such a great ring for her