A long time ago, this site tried to cover the same kind of niche that Students of the World covers. It was the e-pal site where the ads would let people contact you via email without having to put your email address up for anybody to see. The difference was that E-pal World was open to everybody while Students of the World was mostly catering to students.
In 2013 or 2014, the owners of the site made the decision to make the site more like a social networking platform. The new design of the site was something of an Interpals knock-off, if Interpals was done on even more of a shoestring budget.
This was a decision that made sense to some extent. The old design, much like the design Students of the World has almost always had, was perpetually stuck in the nineties.
However, the decision was a mistake. The new design wasn't much to look at, and it wasn't necessarily as user friendly as the previous iteration. It wasn't as user friendly as Interpals either, a site which I'd generally consider to be the gold standard for a site like this.
While the site was nothing special, I wanted to give it another try today. It seems like the site is down now, though there is still a listing for it on Google. Their Facebook page is still up as well, with a single status update from February 2014. That status is a simple description of what the site is, and seems pretty similar to the description of the service that was present on the site itself for a long time.
I think the mistake they made was that they wanted for the site to be more of a social media type thing. This wasn't necessarily why the people signing up for E-pal World wanted to use the service, though: some, especially Baby Boomers it seemed, were using the site because it gave them an excuse to use their email address. These aren't the same people who were hoping for a social media website--those people mostly go to Interpals, which was the case in 2013-2014 when the change was made as well.
I can understand the appeal of a decision like that, though. To some extent, you would hope that a huge change like that would help the site make money. However, I doubt even Interpals, with all of its regular users, would be making that much money in a year. With an epal/pen palling website, you're probably never going to be making huge amounts of money because it's such a niche interest.
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