Although I haven't used this site or any pay-to-read or pay-to-click sites, the very nature of the business causes me to believe that they are all scams. Think about it - the concept here is that merchants will pay the PTR/PTC website to feature ads or send emails to its subscribers. Then the subscribers will go and read the emails or click to the websites and hopefully make a purchase.
Paying the advertising medium for clicks or page views is the standard web advertising model.
The big problem here, and what causes me to believe that it is a scam, is that generally the people who subscribe to these PTR or PTC websites are financially challenged at the current time. This being the fact, odds are that they won't actually make a purchase at the advertiser's website. So why would an advertiser pay to focus its advertisments at the very demographic that is most likely to NOT make a purchase?
With regards to this particular website, the pages are full of spelling errors and typos, and $10 to read an email?!?!? They should at least have made it look realistic.
Also, if you read the source code for the website, you will see that the numbers such as total payout, number of members, the as of date, etc. are all hard numbers, not code. So although they make it look like it is constantly updated, it is just whatever they type in. The bold type "On" and "Online" are all hard-coded as well although they make it look like it is updated information.
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