• American Girl

American Girl

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Overview

American Girl has a rating of 1.69 stars from 49 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about American Girl most frequently mention customer service problems. American Girl ranks 71st among Games sites.

  • Service
    20
  • Value
    20
  • Shipping
    5
  • Returns
    13
  • Quality
    18
Positive reviews (last 12 months): 0%
Positive
0
Neutral
1
Negative
4
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What reviewers want you to know

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Critical highlights

  • For 5 years I have been an slave to the horrible customer service from American Girl Doll.
How would you rate American Girl?
Top Positive Review

“Brava for supporting ALL AMERICAN GIRLS AND THEIR IDENTITIES”

Ann M.
12/10/22

I am proud of this company for showing support for all girls in this country and not just the self righteous families who want to spread hate and lies. It is a shame that so called Christians show very much the opposite of what their teachings say. I for one am proud of this company for showing love and acceptance of ALL GIRLS. Thank you for including a mention of gender identity in your new book.

Top Critical Review

“Worst Company I have ever dealt with”

Jerry L.
9/22/22

They make promises to get you to buy the dolls, but can't and will not deliver on them. Order my daughter a doll for her birthday and customer service told me to order it 3 weeks in advance which I did. 3 weeks later, and hey can't even tell me when they are going to ship the doll and states it will be around 10 days after it ships, before I receive it. Doll will not be here in time for daughter's birthday, and I will never do business with this company again, even though I have 2 younger daughters.

Reviews (49)

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Reviews that mention popular keywords

customer service (15)
Thumbnail of user sharonc182
1 review
1 helpful vote
February 12th, 2021
Verified purchase

I ordered an expensive accessory for my granddaughter 2 days ago. Said limited quantity but was not on back order. After 2 days still no information though said would receive next week when i ordered. So call them over 45 minute wait for call back. Then they tell me it is back ordered and won't be in stock till April 30th. Really over 2 months for an item for the doll of the year which we purchased for her birthday, Who does the stocking around there and why an over 2 month wait for an item? Made in China maybe. You would think they would have items available for a doll that just came out! Very poor service all the way around! If i hadn't contacted them don't know how long it would have taken to receive this information. Automated, really! Try hiring some real people to keep your business running! Expensive to buy from people who are cheap about running their company, no regard for the children!

Tip for consumers:
Call to order so you get your items as promised.

Products used:
Have not received. Back order

Service
Value
Thumbnail of user christopherb1183
1 review
2 helpful votes
March 7th, 2021
Verified purchase

My daughter wanted to design her own doll for Christmas. When we got on the site to design it was told some things were on backorder and would delay delivery for several weeks. My daughter not wanting to wait purposely picked everything that was not label as being on backorder so it would arrive before Christmas. She comprised on a lot of the design choices. When I made the purchase I was then informed it would still be delayed because of backordering. So it started with the disappointment of her having to comprise on the design. Sucks but ok $#*! happens sometimes. Then the disappointment of finding out it would still be another 3 months till delivery and since they waited until after I made the purchase so she couldn't even go back to make it how she really wanted it. And when it did finally arrive yesterday it had a sticker they put on it saying merry Christmas and had her name printed on it. 2 1/2 months after Christmas. Just kinda brought all that disappointment all over again. Bad form

Thumbnail of user doxt
1 review
0 helpful votes
August 17th, 2023

Their would not be a book if you use information that is actually guided to young girls. As most of the information is gender neutral you are making the issue of difference between sex even worse. By making girls think that most of the stuff in the book only happens to them your making it look like things can't happen to men. This was written by a female.

Thumbnail of user barbaram1175
1 review
4 helpful votes
June 30th, 2020

I ordered birthday shirt with matching doll birthday shirt on the 6/7 its now 6/30, past my granddaughter birthday. They told me 7 business days

Thumbnail of user andreap350
1 review
2 helpful votes
December 21st, 2019

This has been a nightmare experience. First let me say the people I have spoken with have been very pleasant. However, continued follow up on my part has taken more time then if I would have driven the 2 hours to Nashville or Atlanta to purchase in person. For over $450 for two dolls I think the orders being correct would be a priority. I thought my order was placed with more than enough time for it to not be an issue for our granddaughters to be able to enjoy their full gifts at Christmas. However, the accessory packs did not arrive with the dolls. Not a huge issue as mistakes happen. Then literally over 10 minutes on hold (doesn't seem like a lot but when on hold seems like a long time). The woman I spoke with was pleasant and I thought took care of my concern. However after being told the accessory packs would arrive by Wednesday December 18th, a follow up by me, again wait for call back this time but time waiting nonetheless, call on Saturday December 21st let's me know they will not arrive until December 30th or later. Fair enough, I will ship the packs to our granddaughters upon arrival since we will be traveling to celebrate with them (even think it will be kinda nice for them to receive an additional package after Christmas). Then an email comes stating that only 1 pack shipped. Needless to say another phone call, wait etc. informs me that the accessory pack sold out and that is why only 1 shipped. That to me is terrible to do to a customer. To remedy this a package that is in stock will be expedited, is what I am told anyway. No choice on what the pack is, as this is only one in stock supposedly (let's play). Well, I just looked that one up and it is terrible. Doesn't go with either of the dolls outfits and cannot see why anyone would suggest this pack. What started as an enjoyable experience to purchase two of our grand daughters, what I thought would be iconic dolls they could play with and have for a long time has turned in to an experience I would expect from a value type shopping choice. Not sure if anyone reads these but would appreciate NOT sending the "Let's Play" pack and instead sending the "Let's Explore" when it arrives or better yet the "Let's Celebrate" that would actually match the doll with a dress. An acknowledgement of this action would certainly save me time of what I assume will be a nightmare of trying to return and get a correct accessory pack. Again, not sure if anyone reads these in their entirety but I will copy and post on any available reviews online as well. Other then the errors and time wasted the bright side is that your people are polite, when you finally get to speak with someone, and appear to attempt to help all they can.

Thumbnail of user paulj523
1 review
2 helpful votes
October 29th, 2019

They advertised 20% off on orders more than $100 on October 29. What they don't tell you is that is capped at $499. They also claim to offer free shipping, but when you add certain items (e.g. Food) they remove the free shipping despite telling you in the cart that "You've qualified for free shipping!". For real, a piece of toy pizza screws up free shipping for all the other items.

I understand that they have a very desirable product and parents will do ridiculous things for their children, but this company apparently like to suck you in with special offers that turn out to be not so special.

I would not recommend them, but if you have to have their product prepare to swallow your pride.

Thumbnail of user tabathaf3
1 review
3 helpful votes
October 10th, 2019

I ordered 2 bitty babies and 2 diaper bags with accessories this evening from American Girl to set back for my children's Christmas because they were offering a 20% off total order coupon which I felt like was a great deal, so I went ahead and ordered to take advantage of the coupon. Immediately after getting my order confirmation email I noticed the price was higher than the original cart price that I thought I had purchased, so I start looking over my order details and notice that an extra bitty baby had somehow gotten added on during the ordering process, so I immediately called customer service to either have the extra doll removed or just cancel my order entirely and I will reorder the correct merchandise. I waited 25 minutes for a representative, and was told that my order could not be modified because my order was already processed. It had been 30 minutes! Am I supposed to truely believe that in 30 minutes that my order had already been packaged and was on its way to delivery and could no longer be modified?!? I was told that my only option would be to just return the doll after it was delivered to me, and pay a $6.95 fee for return shipping. Why can you just NOT ship it in the first place snd save us all the trouble?!? Poor customer service speaks volumes about a company, so needless to say, I hope my girls enjoy their dolls because this will be the last purchase with American Girl.

Thumbnail of user belaruse
18 reviews
66 helpful votes
October 9th, 2012

Ugly dolls. You used to send your photo in, and your doll was made by that, but now you pick one of 10 (?) dolls. Dolls are creepy and look wanna be high quality cheap quality. Magazine sucks! Stupid magazine! Ugh! Also, the site layout isn't good. AMERICAN GIRL, ALL IN ALL, SUCKS, IN MY OPINION. I WILL NOT DO BUSINESS WITH THEM.

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About the business

Official site for American Girl dolls, clothes for dolls and girls, doll furniture, books, stores, gifts for girls, and online games for girls.

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