I can honestly say that I have never had and online shopping experience that could even come close to just how terrible mine was with All Outdoor.
Here I hope to outline my experience (which sounds familiar to some of the other reviews seen on third party review sites), so if you want a shorter version, please skip to the end.
After looking through their website for a while, it seemed that they had a comprehensive range of gear which seemed well priced. After a look at some (on-site) reviews, I decided to purchase a bag stating 3 day delivery, with 2 day backlog (that's a total of 5 days). This was being bought for a trip, 2 and a half weeks away, so would receive it in plenty of time. However, I couldn't be more wrong. I had been provided with a tracking number for the Royal Mail, however when I typed this in, the Royal Mail informed me they had no record of a package with this number, and perhaps it had not yet arrived at their shipping office. Thinking that this was a little odd, I emailed All Outdoor asking the status of the package, and was reassured that the item had been sent out the door 'moments before'. More days passed and after a repeat of the previous attempt to track my parcel, I received the same message from the Royal Mail. Emailing again, I was told 'our post isn't picked up to ship until this afternoon', despite this being the same person who told me that he had personally sent it out the door a few days earlier. This seemed a little odd, but chose to wait in have hope the package would arrive nevertheless. It didn't. By now my trip had passed and I was growing frustrated, asking when I could expect it. I was supposedly upgraded to next day delivery (something I didn't imagine possible after the package had supposedly been sent out). When this didn't appear as guaranteed the following day, I was ensured that they had never had a next day delivery package go missing. Not only that, but the managing director was personally sitting down with someone very important at the Royal Mail to sort it out! "Wow!" I thought... "That sounds just as likely as the original 3 day delivery now seemed"... I was told that they could send me another and this would be delivered in a maximum of a few days. By this point, all I wanted was the bag, so I foolishly agreed. Another week passed after being told the package had been shipped (still no package receive after a month has passed, and still not a single word of apology) and being provided the same bogus 'tracking number' as the first time, it was evident that I would likely have moved house a number of times before I would ever see this rucksack, so I asked why this number was the same as before and why I had been messed around so much. The truth finally came out that "we are still waiting for stock and it turns out it wasn't shipped".
So I was royally messed around (through no fault of the Royal Mail as All Outdoor claimed, as they never even received a package from them), being repeatedly told that I would receive my package the following day, that a replacement was being sent and that it was being looked into as a matter of urgency. The reality is likely that All Outdoor never stocked this item and it was ordered automatically from a third party. This isn't always going to be quick, but All Outdoor neglect to inform their customers that this is the case. Having waited over a month to find myself without the item that I paid for, I am left hoping that this review (unlike those clearly vetted and fabricated by All Outdoor themselves) will be of some use to people considering using All Outdoor.
Put simply, I would never consider using All Outdoor's services again and would most definitely not recommend them to anyone.