Hello! This is from the ShoeDazzle team. We know that this question was raised over a year ago, but we would like to address it. When you place your first order, we offer two checkout options: 'regular' and 'VIP'. Checking out as a VIP gets you a discount for your first order as well as special pricing and perks on future orders. However, it does also activate a monthly membership, as explained during checkout. Our membership charges $49.95 a month which can be redeemed for any bundle or single item on site up to $80 VIP price and expires after 12 months from the time it was added to your account.

You don't HAVE to, but if you do, they ding you a $39.99 charge monthly on your provided card. I think you get that price if you sign up for that VIP membership.