I chose it because they had a necklace that I thought would make a good Mother's day gift and it was a fair price. Unfortunately, they lied about the delivery time and my gift didn't arrive before Mother's day as promised. Also, there is no customer service number and can only be reached through email. I emailed asking about the status of my order and they never responded with an answer. Although I placed my order 19 days before Mother's day they didn't actually ship my order until May 6th causing the package to arrive after Mother's day.