They are 100% genuine and authentic

I had the same issues, just got off the phone with Apple and they have notified me that the beats we bought from here are fake. The updater did not recognize them and there is no serial number on the cord. I'm trying to get a refund now!

I will say that they really look real and even come with everything that you would get except the box, even a serial number. Mine started going bad after about a week. First it was a surprise low battery shutdown. I thought no big deal, I just know how long a charge lasts. Then they would not turn off and I literally had to plug them in to get them to power down. Still, benefit of the doubt, maybe they just need to be updated through the Beats Updater. Today, 12 days in, I'm getting a high pitched squeal through the right earpiece and they shut down. I finally tried the Updater program and the Powerbeats aren't recognized. I've sent a request to itechdeals, but everything about this product outside of the presentation screams FAKE. I'm taking them in to Apple tomorrow so I guess I'll know for sure then.

Beats sent from iTechDeals are fakes made in China. Don't listen to what the rep has to say, take it from a customer instead.

The Beats from this company are fake. DON'T purchase. I purchased a pair and the warranty for my son. The product will shut down after playing for 10 minutes, disconnect from Bluetooth and/or there is a ton of feedback/noise when playing. I had to return the item 3 times and now the warranty company and the seller is stating they can't/will not do anything to fix the problem. I am stuck holding on product that is still under warranty, doesn't work and seller and warranty company refuse to do anything to resolve.

From some reviews I have read, they are imposter beats.

All Beats products sold on this site are Fake... Itech is aware yet they do nothing about it. Apple would service these products if they were real... DONT BUY!