When you are looking someone up through Whitepages.com, you have to click on all of the phone numbers to make sure that it is the right number for the person you are trying to look up, you get one deduction from your lookup count for every number you click, which can be a lot of bad numbers for one person. You also get a deduction for each person you click on after looking up an address, which you get a deduction for each address you look up as well. You go through your lookups fast.