Cool idea but does not deliver. First of all, when you get there it just tells you to download from the itunes store. I had no idea what the website was, clicked on it, and it took me a while to figure out how to actually use it. When you do get it on your iphone, and do upload photos to facebook, It forces your friends to download a batch app in order to view the photos. No one wants to download excess applications. Not a very good idea batch.