We did many things to get him back including getting the entire neighborhood involved. Unfortunately pets get really far really fast... if it wasn't for this site, we wouldn't have him today. I paid for the woof package because I was unsure if this was a scam but i would have upgraded to reach more people if I had known it was legit. You get a dashboard of all the actions the site took. When I showed up at a vet office to report him lost, they were already posting the PDF flier this site faxed them! The next morning I was leaving a flier at a residence a mile from my home and a man was outside checking his mailbox. When I walked up to hand him the flier, he told me he got the amber alert call the night before. Seriously, I did a lot of other things not mentioned on this review but THIS SITE is what brought him back. Don't hesitate. If you have a lost pet, put an alert out right away!