I did the DNA kit for me and a gift for my mom. It was neat at first to see the percentages of where in the world you come from, but I'm not confident in how accurate it is. For instance, I am certain there is native american in my family but not 1% of that showed up. Same with a friend of mine. It's all made up of the same couple countries. For $100 I wish I could totally count on the accuracy.
I can't believe their bids are so cheap. And not just for a new customer or one special sale a year. They are constantly running special deals, giving free bids, and their bids are always cheaper than Beezid or Dealdash every time I compare.
This is a neat idea, personalizing the baby book. Especially because so many moms use the book in place of a card. One drawback is that you can't donate it or use it as a hammy down since it's branded with the name of the child and the gift giver. Just something to think about.