AM is one of these clever sites that you dont know whether youre joining a dating site or some kind of online Italian clothes store! It could be a fashion brand as it's nice to look at (and really very easy to use) but when I compare it with sites that have actually came through for me in the past (NoStringsAffair the clear example) then it falls short. I'm all for my dating sites to be big businesses and look professional but they need to get me results within 3 months or I move on. In fairness, if NSA stops working for me I would probably come back and give it another try.