Our business gets reviews on both Google and Yelp from our customers. The number of Google reviews keeps going up slowly, as expected, but the Yelp number has recently been going down. We found out that Yelp has been hiding so many of the positive reviews in the Not Recommended section (buried at the bottom of the page) but showing all of the negative reviews, and then insidiously shifting positive reviews into Not Recommended. One of our locations has 7 visible reviews and 25 hidden reviews. We contacted Yelp and they said we should pay them for advertising. This is extortion! They are holding the positive reviews hostage.