This was a most important day to be and I didn't want to be duped so I did allot of research before I bought. I investigated this company thoroughly, double checked for fraud on their Facebook site and seeing the same photos on comments showing authenticity. I previewed their youtube site (they have 129 videos of success stories with custom gowns for customers)! I decided to take the plunge and contacted them by phone. I was assured and inspired by conversations with the actual people behind the scenes in the videos. I was even given some advice on making my special gown even better on my special day.