I would say I had a somewhat different experience than what I am reading here.
Did POF for six months in 2014. I was 49 (male). I had good pics but far from a male model. I have a good job but far from wealthy. I live in a small city (60K pop) with 200k metro.
I found it quite easy to get into conversations. In fact I could hardly engage in a text conversation with all of the women who offered their numbers. Also getting a meeting in person was not difficult. Easily could have met 3 a week if I had the energy.
My approach was to start with a light first message. I always referenced something in the woman's profile (no-one likes a form letter). Also I generally kept the convo light until they clearly signaled they wanted to meet.
Now were these women people I wanted to date? Sadly no. They were nice enough, but not attractive (to me). Actually the process was tiring.
I went back on last night just to see if it was similar. 30 minutes I was offered a phone number. I am guessing not much has change.