Before I read Brian Flatt' s " The 2 Week Diet", and started implementing his diet plan, I was wary of catchy headlines promising fast weight loss. But this diet plan totally REASSURED me. This is not your typical " wave your magic wand and start shedding kilos" plan, this program is science- based and it works if you FOLLOW it (you feel see the first results in the first couple of days). And the best of all- it will not endanger your health. Implement it and your body will thank you.